The document discusses the benefits of blogging and social media for businesses. It states that businesses can gain recognition as experts, improve their Google search presence, and have others share their posts on social platforms like Facebook and Twitter. It also addresses best practices for social media posting, including posting at optimal times for impressions and engagement, using clear, consistent, and captivating content, and the benefits of outsourcing social media tasks so business owners can focus on other priorities.
1. +
“We’re going out of the box,
to bring your customers in.”
2. +
“We’re going out of the box,
to bring your customers in.”
3. +
“We’re going out of the box,
to bring your customers in.”
4. +
“We’re going out of the box,
to bring your customers in.”
5. +
“We’re going out of the box,
to bring your customers in.”
6. +
“We’re going out of the box,
to bring your customers in.”
7. +
“We’re going out of the box,
to bring your customers in.”
8. +
“We’re going out of the box,
to bring your customers in.”
9. +
“We’re going out of the box,
to bring your customers in.”
10. +
“We’re going out of the box,
to bring your customers in.”
11. +
“We’re going out of the box,
to bring your customers in.”
12. + Why Blog?
“We’re going out of the box,
to bring your customers in.”
13. + Why Blog?
• Recognition as an Expert
“We’re going out of the box,
to bring your customers in.”
14. + Why Blog?
• Recognition as an Expert
• Google (Search) presence
“We’re going out of the box,
to bring your customers in.”
15. + Why Blog?
• Recognition as an Expert
• Google (Search) presence
• Others share YOUR posts
via FB, Twitter, etc.
“We’re going out of the box,
to bring your customers in.”
16. + Why Blog?
• Recognition as an Expert
• Google (Search) presence
• Others share YOUR posts
via FB, Twitter, etc.
• Gives you the ability to
use posts on social media
“We’re going out of the box,
to bring your customers in.”
17. + Ask #1
Unknown Experts
“We’re going out of the box,
to bring your customers in.”
18. +
“We’re going out of the box,
to bring your customers in.”
19. + 48% OF 18 to 34 YEAR OLDS
CHECK FACEBOOK
RIGHT WHEN THEY WAKE
UP...
ABOUT 28% CHECK THEIR FACEBOOK
STATISTICS
ON THEIR SMART PHONES
BEFORE GETTING OUT OF BED.
“We’re going out of the box,
to bring your customers in.”
20. +
STATISTICS
“We’re going out of the box,
to bring your customers in.”
21. + YOU KNOW ?
DO
THE BEST TIME TO POST
FOR THE HIGHEST
IMPRESSIONS?
THE BEST TIME FOR HIGH
ENGAGEMENT? PROFILE
PICTURES
“We’re going out of the box,
to bring your customers in.”
22. + YOU KNOW ?
DO
THE BEST TIME TO POST
FOR THE HIGHEST
IMPRESSIONS?
THE BEST TIME FOR HIGH
ENGAGEMENT? PROFILE
PICTURES
“We’re going out of the box,
to bring your customers in.”
23. + YOU KNOW ?
DO
THE BEST TIME TO POST
FOR THE HIGHEST
IMPRESSIONS?
THE BEST TIME FOR HIGH
ENGAGEMENT? PROFILE
PICTURES
“We’re going out of the box,
to bring your customers in.”
24. + YOU KNOW ?
DO
THE BEST TIME TO POST
FOR THE HIGHEST
IMPRESSIONS?
THE BEST TIME FOR HIGH
ENGAGEMENT? PROFILE
PICTURES
“We’re going out of the box,
to bring your customers in.”
25. +
LANDING
PAGES
“We’re going out of the box,
to bring your customers in.”
26. +
LANDING
PAGES
“We’re going out of the box,
to bring your customers in.”
27. +
LANDING
PAGES
“We’re going out of the box,
to bring your customers in.”
28. +
What does your design say
about your business?
PAGE
DESIGN
“We’re going out of the box,
to bring your customers in.”
29. + Ask #2
Businesses needing help
with professional social
media design.
PAGE
DESIGN
“We’re going out of the box,
to bring your customers in.”
30. 3 C’s to posting:
+
POSTING
“We’re going out of the box,
to bring your customers in.”
31. 3 C’s to posting:
+
Clear
• Short and Sweet
• 80 characters
POSTING
“We’re going out of the box,
to bring your customers in.”
32. 3 C’s to posting:
+
Clear
Consistent
Scheduled time
Weekly / Daily
What’s best for your
business? POSTING
“We’re going out of the box,
to bring your customers in.”
33. 3 C’s to posting:
+
Clear
Consistent
Captivating
Color
Pictures / Video / Links
Questions / Engagement POSTING
Right time of day
“We’re going out of the box,
to bring your customers in.”
34. 3 C’s to posting:
+
Clear
Consistent
Captivating
POSTING
“We’re going out of the box,
to bring your customers in.”
35. + Ask #3
People too busy to post
content that is:
Clear
Consistent
Captivating POSTING
“We’re going out of the box,
to bring your customers in.”
36. + is my investment?
What
– Design –
as low as $100, one time
– Posting –
as low as $150/month
What is your time worth to you
POSTING
and your family?
“We’re going out of the box,
to bring your customers in.”
37. +
The ROI of Social Media is:
Your Business Will Still Exist in 5 years
“We’re going out of the box,
to bring your customers in.”