1. Which strategy we imagine for A VERY INNOVATIVE AIRLINE -
UPDATED BUSINESS INTELLIGENCE STRATEGY (BIS)?
§ Priceline.com showed us some years ago that given
the right price, everyone, in a matter of minutes, can
change 180 degrees their travel decision and
disposition.
Your Airline Here :)

2. § Reward to the most valuable customers (business
travelers) make sense as loyalty strategy and as a
start point of new sale transactions.
Your Airline Here :)
Which strategy we imagine for A VERY INNOVATIVE AIRLINE -
UPDATED BUSINESS INTELLIGENCE STRATEGY (BIS)?

3. § The new most immediate sales transaction available
– we say here – will be get the decision of one or
more companions to the business traveler, in the
same trip.
Your Airline Here :)
Which strategy we imagine for A VERY INNOVATIVE AIRLINE -
UPDATED BUSINESS INTELLIGENCE STRATEGY (BIS)?

4. § That companion could be some family related, some
friend.
§ Obviously, the proposition has to be founded in a
discounted price for the additional ticket, and
eventually an attractive offer for accommodation
and others.
Your Airline Here :)
Which strategy we imagine for A VERY INNOVATIVE AIRLINE -
UPDATED BUSINESS INTELLIGENCE STRATEGY (BIS)?

5. § Why a business traveler will say yes? May be
because: a) the company made the payment for the
first ticket, b) the business subject will be finished
5pm and after that they expect just boring, c) or
some familiar previous interest make the occasion to
travel together perfect this time; many others sure
will be discovered.
Your Airline Here :)
Which strategy we imagine for A VERY INNOVATIVE AIRLINE -
UPDATED BUSINESS INTELLIGENCE STRATEGY (BIS)?

6. § So the business intelligence questions, the analytics ones, the data
science ones, are:
§ To which business travelers exactly propose the offer?
§ What another item propose them?
§ Which will be the right price each time, each business traveler?
§ What are the motivations, for what business travelers profiles, that make
the deal happens?
§ At what moment, by what channel one use, make that the deal happens?
§ Others ones, surely :)
Your Airline Here :)
Sure all the data available
in social media will be very
useful :)
Which strategy we imagine for A VERY INNOVATIVE AIRLINE -
UPDATED BUSINESS INTELLIGENCE STRATEGY (BIS)?