1. CHAPTER 3
COMPANYPROFILE
3.1 Name and Nature of the Company
Coromandel Sugar Limited is a Private based company and major contribution for this
company is from the owner, and remaining contribution is from the shareholders of
the company. And owner mainly controls the company. Now the president of
Coromandel Sugars Ltd is Sri C Pavankumar. The entire union is controlled by Vice
president of the company.
The main production of Coromandel Sugar Limited of sugar. Their main input for
production is sugarcane. Sugarcane is the major raw material for the production of
sugar and for the production of sugarcane irrigation facilities is very important. In this
area Hemavathi canal water is flowing it is very important point for location of this
industry. Aim to manufacturing good quality sugar and it’s by products and to give
employer it to the village people.
Coromandel Sugars Limited is established in the year of 1999 in the interest of local
farmers and pre planned to provide job for the local peoples. The plant was erected by
buck Wolf Company from Chennai, it is having capacity of 3500 TCD per day. The
first estimated cost of the factory increased up to 100 crore. After this cost it is not
enough for establishment of factory. So the third estimated cost of this project is 50
crore. Totally establishment of company cost150 crore.
The plant was selected for the location of the factory near the village Makavalli 8 Km
from K R Pet Taluk head quarter which is situated at Makavalli, K R pet Taluk
Mandya Dist. The govt. of Karnataka granted 100 acres of land near Makavalli
village. The River Hemavathi is flowing at about 2.5 km from the site. Water is
constantly fed from the river water by factory jack well pump.

2. 3.2 Founder and Present Management profile
Coromandel Sugars Limited is established in the 15 June in 1999 in the interest of
local farmers and pre planned to provide job. The plant was erected by buck wolf
company from Chennai it is having capacity of 3500 TCD per day. The founder of this
company N Srinivasan, First vice president raguswamy in 1999. The investment of
Rs150 crore.
Present Management Profile
Name of the industry Coramandel Sugar Limited
Address Coramandel Sugar (p)Limited
Makavalli village
K R PeteTaluk, Mandya District
Email: krp_is@indiacement
Corporate Office Coromandel towers, #93
santhome high road, karpagam avenue,
R.A. puram, Chennai-600028
Registered Office Dhun building # 827, anna salai
Chennai-600028
Vice president C Pavan Kumar
Line of Activity Manufacturing of Sugar, Distillery,
Co-generate(power)
Size of the Industry Large scale industry

3. 3.3 Historical Background
Sugars are a major form of carbohydrates and are found probably in all green plants.
They occur in significant amounts in most fruits and vegetables. There are three main
simple sugars sucrose, fructose and glucose. Sucrose is in fact a combination of
fructose and glucose and the body quickly breaks down into these separate substances.
The discovery of sugarcane, from which sugar as it is known today, is derived dates
back unknown thousands of years. It is thought to have originated in New Guinea, and
was spread along routes to Southeast Asia and India. The process known for creating
sugar, by pressing out the juice and then boiling it into crystals, was developed in
India around 500 BC.
Sugarcane cultivation was not introduced into Europe until the middle-ages, when it
was brought to Spain by Arabs. Columbus took the plant, dearly held, to the West
Indies, where it began to thrive in a most favourable climate.
It was not until the eighteenth century that sugarcane cultivation was began in the
United States, where it was planted in the southern climate of New Orleans. The very
first refinery was built in New York City around 1690; the industry was established by
the 1830s. Earlier attempts to create a successful industry in the U.S. did not fare well;
from the late 1830s, when the first factory was built. Until 1872, sugar factories closed
down almost as quickly as they had opened. It was 1872 before a factory, built in
California, was finally able to successfully produce sugar in a profitable manner. At
the end of that century, more than thirty factories were in operation in the U.S.
The advent of modern sugar processing industry in India began in 1930 with grant of
tariff protection to the Indian sugar industry. The number of sugar mills increased
from 30 in the year 1930 - 31 to 135 in the year 1935-36 and the production during the

4. Same period increased from 1.20 lakh tonnes to 9.34 lakh tonnes under the dynamic
leadership of the private sector.
The era of planning for industrial development began in 1950-51 and Government laid
down targets of sugar production and consumption, licensed and installed capacity,
sugarcane production during each of the Five Year Plan periods.
3.4 Vision
 To ensure a steady growth in their field.
 To build a high degree customer confidence by sustaining international
standards of excellence in product quality, performance and service.
 Building quality into our workplace, production and services is essential to a
successful future for our customer, employees, suppliers, committee and
shareholders.
3.5 Mission
 To profitably dominate Indian sugar industry in each product category across
segments and markets and delivery value.
 To increase quality of the product &fulfil the needs of the customer.
 Constantly controlling coast to be the lowest cost producer.
 Participating with the government in policy formulation.
 Offering quality products and value for money to the consumer.
3.6 Product Profile
3.61 Sugar
Sugar is a sweet, white or brown, usually crystalline substance obtained chiefly from
sugarcane and used commonly in food products. Sugar means something sweet in the
form of taste.In chemistry, sugar refers to any of the class of carbohydrates to which
this substance belongs. Glucose, Lactose and Maltose are sugar. Most plants

5. manufacture sugar. Sugar is soluble in water, sweet to the taste, and either directly or
indirectly fermentable.
3.62 Ethanol
Ethanol will enjoy growing demand, following an enhanced demand for ‘green energy
and expanding need for increased oil security aimed depleting reserves. The
company’s distilleries convert molasses and juice into ethanol for fuel and potable
purposes.
3.63 Co-Generation (Power)
In power intensive business like sugar manufacture, the saving grace is the company’s
ability to generate power from sugar by-product Bagasse. The company enjoys a
12MW co-generation capacity. The Bagasse-based co-generation units qualify as a
clean development mechanism project, helping the company earn carbon credits.
3.7 Achievements
 It has been awarded as the good infrastructure In the SISMA.
 It holds more number of customers and it has many shareholders with good
relation, they are the strength of the company.
3.8 Competitors
Coromandel Sugars Ltd has many competitors in different places around there area.
 Mandya Sugar Factory
 The Pandavapura Sahakari Sakkare Karkane
 Chamundi Sugars Ltd.,
 The Mysore Sugar Company Ltd.,
Due to large competition to attract customers Coromandal sugar limitedproviding
some benefits of traveling expenses. Company set a proper equivalent price to the
sugar cane to attract more customers, and make good relation with the customers
through cash settlements for sugar cane purchase.