Social media work is difficult for 3 main reasons: 1) professionals must post frequently and consistently across multiple networks with engaging, on-brand content that takes creativity; 2) they must respond to real-time conversations and trends while maintaining a brand voice, not just their own personal voice; 3) social media is a 24/7 job that requires responding to fans at all hours of the day on weekends and evenings, not just a typical 9-5 schedule. While developing the right social media strategy and tools can help, being a successful social media professional takes a lot of effort.

1. 5 Reasons Social Media Is
Hard
September 2013
www.rallyverse.com
@rallyverse

2. If you’re a social media
professional, chances are
you’ve heard the
following…

3. “So, you play on Facebook all
day?”
“Wait, you “listen” and “monitor”
social media? On your phone?”
“140 characters? That’s it? That’s
all you do?”

4. People think your job is
easy.
Well, there’s a lot they don’t
know.

5. Rallyverse Confidential — Do Not
Distribute
5
But you know better.
Being a Social Media
Professional isn’t easy.
Here’s why:

6. You’ve Got To Say
Something Every Day,
Many Times Per Day.

7. Coming up with 5, 10, or 15
posts across multiple
networks that are relevant
and on brand takes a lot of
creative energy.

8. When You Say Those
Things, You Need To
Sound Like You’re
Listening.

9. Yes, you can plan ahead
with a content calendar
and your own marketing
events, but you can’t
ignore real-time
conversations and trends.
Which means you need to
lean in, every day.

10. You Need To Have a
Voice For Your Business
Or Brand

11. If you’re lucky, you already
know your brand and voice.
If not, you need to develop it
in a way that connects with
your brand and audience
(and isn’t just your own
personal voice).

12. Your Voice Needs To Be
Distinct

13. If you’re not careful, your voice
might sound like “a twenty
something who lives in a major
city and likes to go out for
libations after a long week.”
That is, “It’s Friday, Like this if
you’re ready for happy hour!”
doesn’t really work for everyone.

14. Your Fans and Followers
Don’t Sleep

15. This isn’t a 9-to-5 job.
Someone needs to respond
to every comment and tweet,
at night, on the weekends,
and when you’re in a
meeting.

16. Remember:
Being a Social Media
Professional Isn’t Easy.
It requires creativity,
discipline, and focus. And the
right tools and team.

17. Don’t worry, though.
Rallyverse can help
with that .

18. Thank You
info@rallyverse.com
@rallyverse