MRRSE has added a new research report on the "Household Cleaners Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024" to its collection.

1. Household Cleaners Market - Specialty Cleaners to Continue
to Remain Dominant Product Variety
Report Description
The global market for household cleaners has witnessed
growth at a steady pace in the past few years. The market
has continued to gain significant profits across mature

2. markets such as North America and Europe while also seeing
encouraging growth across unconventional markets such as
Asia Pacific and Latin America. Factors such as adoption of
healthier lifestyles and the increasing concern for infectious
diseases have been some of the key drivers of the market in
the past years. There has been an increasing trend in the
developed and the developing economies alike regarding the
increasing use of homecare and hygiene products, which is
expected to fuel the global demand for household cleaners.
The increase in commercial use of household cleaners such as
surface deodorizers and fabric refreshers has added to the
demand for household cleaners.

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According to Transparency Market Research, the global
household cleaners market was valued at US$ 27,468.6 mn in
2015, and is expected to reach US$ 39,400.9 mn by 2024, in
terms of revenue. This will represent a CAGR of 4.1% from
2016 to 2024.
Specialty Cleaners to Continue to Remain Dominant Product
Variety
On the basis of product type, the household cleaners market
is segmented into surface cleaners, specialty cleaners, and

4. bleaches. Of these, the segment of specialty cleaners held the
dominant share in the global market in terms of revenue in
2015, accounting for over 60% of the market. Specialty
cleaners are gaining importance with increasing sanitation
standards in Asia Pacific.
The segment of surface cleaners accounted for a share of
33.5% in in the market in 2015 and is expected to retain its
influence on the development of the market in the next few
years as well. The segment is expected to register a CAGR of
5.0% over the period between 2016 and 2024, emerging as
the segment with the most promising growth rate over the
said period.

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The segment of bleaches does not have a significant share in
the household cleaners market owing to the harmful
composition of most bleaches, which may lead to skin
allergy, skin corrosion, and skin allergy among other effects.
The market for bleaches is likely to expand at a CAGR of
2.3% during the forecast period and the segment is expected
to suffer a decline in its overall share in the global market
from 7.3% in 2015 to 6.2% in 2024.
Asia Pacific to Take Lead as North America and Europe
Markets Witness Sluggish Growth

6. Geographically, North America is the dominant regional
market for household cleaners in terms of revenue,
accounting for over 31% of the global market in 2015,
followed by Europe (28.5%). However, both being mature
markets in terms of product awareness, there are a limited
number of new incremental growth opportunities for the
household cleaners market in these regions. Transparency
Market Research estimates that these regional markets will
see a significant reduction in their share in the global market
by the end of the forecast period.
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7. Asia-Pacific is expected to be the most attractive market for
household cleaners in terms of future growth potential. Rising
awareness about following a healthy lifestyle and rising
concerns about the adverse effects of infectious diseases on
health are stimulating the demand for household cleaners in
the region. The rapid pace of urbanization and significant
changes in the living standards of people in emerging
economies such as India and China are also expected to
increase the demand for household cleaners in Asia Pacific.
China is the dominant market for household cleaners in Asia
Pacific, followed by India. The trend is expected to continue
over the forecast period as well.

8. Some of the key players in the global household cleaners
market are Henkel AG & Company KGaA (Germany), Colgate
Palmolive (U.S), Unilever (U.K), Procter & Gamble (U.S),
Reckitt Benckiser Group plc (U.K), Bombril S.A (Brazil),
McBride (U.K), Kao Corporation (Japan), Church & Dwight
Co. Inc. (U.S), Godrej Consumer Products (India), S.C.
JOHNSON & SON INC. (U.S), The Clorox Company (U.S),
and Seventh Generation (U.S).
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