Traditionally, companies have tried to make a product perfect in all aspects, to gain mind and market share.
While the intent in itself is noble, the outcome usually was far from the stated goal. Delayed Product Launches, Positioning Nightmares, Confused Segmentation and consequently Unhappy Buyers became the norm.
In this session, that draws parallels from real life, the presenter attempts to address this complex issue with a simple framework. This strategy aims to addresses define five key parameters of a product - price, service, access, quality and experience - and prioritize them into three relationship levels that the company seeks to have with the buyer.
WHY IMPERFECTIONS MAKE A PERFECT PRODUCT
RAJESH SOUNDARARAJAN | TWITTER: @RAJESHSOUND
LINKEDIN: SG.LINKEDIN.COM/IN/RAJESHSOUND
35. “DON'T POINTLESS THINGS HAVE A
PLACE, TOO, IN THIS FAR-FROM-
PERFECT WORLD? REMOVE EVERYTHING
POINTLESS FROM AN IMPERFECT LIFE,
AND IT'D LOSE EVEN ITS
IMPERFECTION.”
― HARUKI MURAKAMI, SPUTNIK
SWEETHEART
38. MORE @SLIDESHARES FROM @RAJESHSOUND
- SIX THINGS TO REMEMBER WHILE WRITING FEEDBACK
- SIX THINGS TO REMEMBER WHILE RECEIVING FEEDBACK
- 8 SELLING SINS
- 8 SELLING VIRTUES
39. WHY IMPERFECTIONS MAKE A
PERFECT PRODUCT
RAJESH SOUNDARARAJAN | TWITTER: @RAJESHSOUND
LINKEDIN: SG.LINKEDIN.COM/IN/RAJESHSOUND
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