5. Data can turn into
valuable input
• Data-to-Information is the main source of big data value
for business models where information is the core source
of value.
o The data is “mined” for valuable information and the value is created the
moment the search succeeds.
• Data-to-Product/Process effect occurs when insights
from data analysis need to be implemented in the
physical world to bring value to an enterprise.
• Data-to-Management steadily brings data based
information into a company’s decision making process
R. Akerkar
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