1. • Global
• Many niches, long tail
Content • Creativity
• Mutually exclusive target groups
• Monopoly on specific expression – unlimited expressions
• Global concepts, local adaption
• Hit, but mostly miss!
Services
Dependence
• Unique or Commodity
• There are no network (fixed/mobile) specific services
• Interface between customer and infrastructure
• Customer is technology agnostic
Access • Any time, any place, anywhere
• Churn and Stickyness
• Competition on price and commodity services (VoIP, mail,
TV)
• Now: GSM/UMTS, Copper, Cable, Fibre
• Future: Fibre with 3G/4G, Wimax, VDSL2, Docsis3 or FTTH
Infrastructure • Monopolistic
• Real long term money and value
Slide by rudolfvanderberg@gmail.com -
22-5-2008
http://internetthought.blogspot.com