3. Agenda
Brand story
Brand core values
4Ps VS Competitors
Segments & Target market
Positioning
Ad activities (Original)
Ad activities (Customize)
4. Brand story
Registered under Sky Asia Ltd. (2004)
Changed registered under Nok Airlines
Co.,Ltd (2006)
A joint venture between public and private
investors.
Thai Airways International Public Company
Limited. (39%)
Nok Air Management Co.,LTD (25%)
Krung Thai Bank Public Company Limited. (10%)
CPB Equity Company Limited. (6%)
6. Low Cost Airline
Thai Air Asia
Shin Corp (51%)
Air Asia Malaysia (49%)
One Two Go
Orient Thai (100%)
NokAir
Thai Airways (39%)
Others (61%)
Industry
Background
7. Brand core value
High number of routes travel
Strong backup
Best Human Resource
Best service quality
Brand awareness
Effectiveness in space
management on flight
High level of employee
8. Vision
Nok Air’s friendly culture
and consumer centric, is the
heart of our business.
“Nok Air is always the
most preferred travel service
provider in Thailand,
Delivered by the inspired
team, offering innovation
experiences with the passion
of Thai”
9. The Low-Cost
•The low-cost idea has to start in
people’s mind
Low-cost does not mean…
… simply reducing the ticket price,
But primarily
Changing traditional
business processes,
Using demand driven pricing,
Business Model
13. Price
NOK Air Air Asia 1-2-Go
•First come –
Lowest Price*
(Less other
promotion)
•First come –
Lowest Price*
•Period
discount
•One pricing
strategy*
•Period
discount
* Price excluding Airport Tax and
14. Place
Channels to Book :
Website, Application On Mobile, Call
Center,
and Airport Ticket Office
Channels to Pay :
Cash at 7-Eleven Counter Service Plus,
Master/VISA card online, and via the
call center,
Direct transfer at SCB ATM,
18. Positioning
Our NokAir is Premium Domestic
Low-Cost
Among all Air Asia , One 2 Go
Because position itself as a Full
Service, but the image is a low
cost service that is full enough.
19. Strategic Plan
Create new brand ambassador to
improve brand awareness.
Create MarCom Plan (2012).
Improve consumer perception to
be Thai Airline.
Route management.
IT outsourcing by Cloud services.
Improve more channal for booking.
20. MarCom Plan
2012Q1 Q2 Q4Q3
1,000,000 Seats (First, pay later flight)
Special packages for Thai traditional day and festival
Special
packages for
winter
Special packages for summer
Corporate/Private Flight
TV 3,5,7,9 and Cable TV for NokAir Channel
Travel Magazine and Newspaper
EVENT + PR + Brochure
B2CB2B
Community radio., Internet , Social network ,SMS
BTLATL
Special
packages for
winter
Special packages for rainy