Change is inevitable. B2B market is changing too! Marketing these days is not restricted to a single field. But rather, it has entered into a broad spectrum of Content Marketing, Digital Marketing, SEO, Direct Marketing and several more. It is the time when marketers are doing everything they can to prepare and acquire a decent budget for their initiatives.

1. 10 B2B Content Marketing Trends To Leverage

2. SYNOPSIS
• Introduction
• 10 B2B Marketing Trends To Leverage
• Conclusion

3. • Change is inevitable. B2B market is changing too! Marketing these days is not
restricted to a single field. But rather, it has entered into a broad spectrum of
Content Marketing, Digital Marketing, SEO, Direct Marketing and several more. It is
the time when marketers are doing everything they can to prepare and acquire a
decent budget for their initiatives.
• The fact is you can’t just walk into your meetings or content marketing conferences
and straightaway ask to C-suite like a kid asking for an allowance.
• You need to walk in with solid information, a well documented content marketing
strategy and objective support behind every penny you are asking for.

4. List of 10 trends of Content Marketing, which you need to know about before
actually allocating your marketing budget:
1. A “trough of disillusionment” Will Cost Content Effectiveness
• A research done by Content Marketing Institute (CMI) on ‘B2B Content
Marketing Benchmarks and Trends’ found that only 30% of B2B marketers say
their organizations are effective at Content Marketing; which is eight percent
down from last year. Take time to review every person of your team and
determine where the ball is being dropped.
2. Ad Blocking Has Channelized Marketing to Whole New Direction
• The original idea behind marketing was promotion and advertisement of
business and services to potential customers. So the role of advertisements is
lessening and the rise of ad-blocking feature is intensifying this trend!

5. 3. Distribution Is the Key
• If content is the king then distribution is no less. Quality content is subjective to
the reader. Finding earned ways to distribute and amplify the content on paid
level will be vital way to differentiate the brand. The process could be publishing
of quality content, coming from company leaders, on the publications that reach
target audience.
4. Social Media Is A Competitive Stage
• Now when the internet is flooded with various social media platforms, to
promote the business in a rightful manner is a challenging task in itself.
Interestingly, these platforms are accessible to anyone and everyone and people
are using these platforms recklessly to anyhow allure their customers.

6. 5. “Informed Customer” Is The New Cool!
• Now when 88% of B2B companies are using Content Marketing, buyers are aware
and have started to believe that the information which is available to them can
help them make better decisions. In addition to that, Google is also acting upon it
with its release of Micro-Moments to harness and improve consumer intent on the
internet.
• Simply, by following the path their customers follow and seeding the areas with
educational, relevant and engaging content. Brands, definitely, will continue to act
as publication medium to win the race against the competitors to inform their
customers and win their trusts which is one of the most important factors for a
good and productive branding.

7. 6. Visual Compliments
• As per The Guardian stated, “The video count for all the consumer internet traffic
will go up to 69% by 2017, according to Cisco.” And this should be no surprise or a
matter of amusement either, because we already are seeing a number of
companies already killing it with their videos campaigns and so.
7. SEO Couldn’t be forgotten!
• Google has been rewarding those who know the meaning of valuable content.
Long-phrased searches have the potential to land up the more high quality traffic
for the user and eventually more sales for companies down the lane.
• Actually, gone are the days when companies used to pay for links. Now the budget
for Content Marketing needs to be shifted towards the creation of meaningful and
relevant content for the reader rather than the stale link-building strategies.

8. 8. But Content Alone Is Not The Marketing Initiative!
• One way a company can easily and effectively create good content is through a
company knowledge bank. These knowledge banks enable other teams to pull and
incorporate their own central information and ultimately fuel the entire team goals
and activities.
9. Instant Articles On Facebook
• Facebook has made its way into the publishing game by launching its Instant
Articles feature which encourages publishers to run articles directly on this social
platform. Facebook stated that this feature was rolled out to give publishers control
over their stories and their brand experience.

9. 10. Last But Not The Least: Mobile
• Mobile is the ever-growing trend across the globe and is the most predictable
trend either. Responsive design and other more mobile elements will become
standard and expected by customers. So companies got to ensure that the
development team has set up business for mobile success.
Conclusion
• It is crucial time for B2B companies to get educated on the latest trends in content
marketing. And it would be exciting to see various brands making big strides in
hope of differentiating themselves amongst their competitors!!

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14. Contact Us
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