Basic SEO presentation used for AIESEC Academy - IT School on April 16, 2013.

1. SEO training
Radu Popescu

2. About me
Radu Popescu - www.RaduPopescu.ro
Web-Designer
Senior QA

3. What is SEO ?
• A process used to improve web pages
• A marketing subcategory
• A set of techniques used to influence the
SERPS position of a web site

4. I will talk about

5. why
GOOGLE

6. Paid vs. Organic
SEARCH

7. How we see a web page

8. How
Google sees it
http://www.seoconsult.com/seo-tools/what-go

9. Internal & External
techniques
?

10. Internal
SEO

11. Image
• Alt attribute
<img src=“..” alt=“Image Description” />
• File name
Use hyphens to separate words
• Image size
http://www.smashingmagazine.com/2009/07/15/clever-png-optimization-techniques/
optimization

12. HTML validation
http://validator.w3.org
• Closing tags
• Incorrect DOCTYPE
• Forgetting to convert special characters ( &copy; )
• Block elements inside inline elements
<a href="#"><h3>SEO Title</h3></a>
<h3><a href="#">SEO Title</h3>
</a>

13. Tag
TITLE
<title>Seo Training</title>
Helps on CTR

14. <meta name="description" content="Free SEO tutorials">
Helps on CTR
Meta
DESCRIPTION

15. SEO tutorials free. Click here for the best SEO
tutorials you can get online.
SEO tutorials for beginners from the award
winning author of “SEO for beginners. Start
learning now!.
Which
Stands OUT?

16. <meta name="keywords" content="HTML,CSS,XML,JavaScript">
Not used since 2009
Meta
Keywords

17. Good vs. Bad
• Descriptive
• Call to action
• Character limits
• Use cliffhangers.
• Keyword stuffing
• Repeat the tags
content

18. <meta name="robots" value=" <value> ">
Used to block access to your site
Meta
Robots

19. Value Description
index Allow search engines index the page
noindex Don’t allow search engines index the page
folow Allow search engines follow the links in the page
nofolow Don’t allow search engines follow the links in the page
nosnippet Prevents the search engines from showing a snippet of this page in
the search results and prevents them from caching the page.
noarchive Prevents the search engines from showing a cached copy of this page.
Meta
Robots

20. Semantic tags
• <b>SEO</b>
• <strong>SEO</strong>
• <span style=“font-weight:bold”>SEO</span>
• <i>SEO</i>
• <em>SEO</em>
• <span style=“font-style:italic”>SEO</span>

21. Semantic tags
HTML5 layout
• <header>
• <footer>
• <nav>
• <article>
• <aside>

22. HTML5 layout

23. Headings
<h1>This is heading 1</h1>
Standard for titles

24. Headings
Only one is useful
H1
H2
H3
H4
H5
H6

25. Sitemap.xml
Allows a webmaster to inform search
engines about URLs on a website
that are available for crawling.
http://www.xml-sitemaps.com/

26. Why use a
sitemap
It helps Google find you

27. <?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>http://www.example.com/?id=who</loc>
<lastmod>2009-09-22</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority> </url> <url>
<loc>http://www.example.com/?id=what</loc>
<lastmod>2009-09-22</lastmod>
<changefreq>monthly</changefreq>
<priority>0.5</priority>
</url>
<url>
<loc>http://www.example.com/?id=how</loc>
<lastmod>2009-09-22</lastmod>
<changefreq>monthly</changefreq>
<priority>0.5</priority>
</url>
</urlset>
Sitemap.xml

28. Website loading time
Panda Update and UX
https://developers.google.com/speed/pagespeed/insights

29. CSS Sprites
Arranging the images in the sprite
horizontally as opposed to
vertically usually results in a
smaller file size.

30. Minify
Before
if (is.ua.indexOf('gecko') >= 0) {
is.ie = is.ns = false;
is.gecko = true;
}
After
if(is.ua.indexOf('gecko')>=0){is.ie=is.ns=false;is.gecko=true;}
CSS & JS

31. Minify
File size is reduced by 20-25 %
CSS & JS
http://yui.github.io/yuicompressor/
http://crockford.com/javascript/jsmin

32. • Browsers use a cache to reduce the number and size of
HTTP requests, making web pages load faster.
<IfModule mod_expires.c>
ExpiresActive On
ExpiresDefault "access plus 10 years"
ExpiresByType image/gif "access plus 5 months"
ExpiresByType image/jpeg "access plus 10 days"
ExpiresByType application/x-javascript "access plus 10 years"
</IfModule>
Control
Cache

33. YSlow
Created by
http://developer.yahoo.com/yslow/

34. URL
Canonical

35. 301 non-www redirect
www.radupopescu.ro != radupopescu.ro
RewriteCond %{HTTP_HOST} ^radupopescu.ro$ [OR]
RewriteCond %{HTTP_HOST} ^www.radupopescu.ro$
RewriteRule ^/?$ "http://www.radupopescu.ro/" [R=301,L]

36. External
SEO

37. Link building

38. Link building strategies
•Profile links
•Research competitors
•Niche specific directories
•Blog guest posting
•Viral content

39. C block links
AAA.BBB.CCC.DDD
100.232.145.20 100.232.145.22
Search engines love IP diversity

41. Sharemetrics
Social signals have both a direct and indirect impact
on organic search rankings.
http://topsy.com

42. What to do ?
Onsite elements include:
• Share buttons (like, recommend, tweet, bookmark, etc.)
• Connect buttons (Like a Facebook page, Follow on Twitter, Follow
on LinkedIn, etc.)
• A blog
Offsite elements include:
• Facebook page
• Twitter account
• LinkedIn company page
• Pinterest account
• Youtube account
• Guest blog posting
• Other social media platforms

43. Resources
• http://www.seomoz.org/blog
• http://www.searchenginejournal.com
• http://www.mattcutts.com/blog
• http://searchengineland.com

44. Contact & Questions
www.RaduPopescu.ro
popescuradhoo@yahoo.com