Manish Singh presents Monetizing VoLTE, RCS, and WebRTC at LTE North America 2013. This presentation explores how MRF facilitates incremental service revenues, OneMRF Strategy, and WebRTC Media Processing Platforms.

1. Monetizing
VoLTE, RCS, and WebRTC
Manish Singh, CTO
22th November 2013

2. Radisys: At a Glance
Enabling Wireless Infrastructure Solutions
Media Resource Function
Small Cells
T-Series COTS Platforms
Key Customers
Locations
Revenue
$286.5M Revenue in 2012
Radisys Corporation Confidential
2

3. Recent News
World’s 1st
VoLTE Deployments
Radisys MRF with Mavenir @ MetroPCS
1st LTE-Advanced Small Cells
“The leading providers of COTS hardware include HP, IBM, Dell, and Radisys”
Connecting 4 Billion
People Every Day
World’s 1st
Undisputed Market Leader in
LTE-A Small Cell
ATCA Platforms
Solution
40% Market Share
Radisys Corporation Confidential
20
VoLTE TRIALS
3

4. Off-load
Gateways
Aerospace &
Defense
Policy &
Probes
Security
Lawful
Intercept
EPC
T-Series: The Gold Standard for NFVI
T-Series COTS Platforms
Cloud services and virtualizations:
What is the best platform?
 #1 supplier of telecom platforms
 Undisputed market leader of ATCA platforms
 Radisys T-Series COTS Platform enabling NFVI
Radisys Corporation Confidential
[Source: Seeing through the Cloud A, Monica
Paolini, Senza Fili Consulting, Feb 2013]
4

5. End-to-end Infrastructure Solutions
Radio Access Network
User
Equipment
Home eNodeB
Evolved Packet Core
Policy Control
Policy
Control
Routing
Function
Mobility
Management
Entity
Policy
Control
Enforcement
Function
User
Equipment
eNodeB
Macro→Small Cells
75+ Customer Wins
LTE Security
Gateway
Serving
Gateway
IMS
IP Multimedia
Subsystem
Media
Resource
Function
Application
Server
Internet
Packet
Gateway
T-Series Virtualized Platform
for SDN/NFV
Dumb→Smart Pipes
Traffic Management
Radisys Corporation Confidential
Audio→Video Conf
~25-30% Market Share
5

6. Topics
 MRF facilitates incremental Service Revenues
• From VoLTE, RCS, to Personal Interactive Video Services
 OneMRF strategy reduces OPEX…
… which improves Service Profitability
 WebRTC Media Processing Platforms
• Accelerate WebRTC service development and revenues
Radisys Corporation Confidential
6

7. Revenues not keeping pace
with Traffic Growth
Revenue vs. Traffic Growth
Traffic
Revenues &
Traffic Gap
Widening
Voice Era
Revenues
Data Era
Source: Heavy Reading
Traffic Doubling every 12 Months
Revenues not keeping pace
with Traffic Growth
• Improve Revenues by bundling VoLTE and Interactive Video Services with
LTE data plans
• VoLTE and Interactive Services require an IMS
• IMS media processing delivered by Media Resource Function (MRF)
Radisys Corporation Confidential
7

8. IMS MRF Case Study: Mavenir
VoLTE, RCS, and Video VAS
Mavenir mOne® Platform
• IMS architecture for 4G/LTE services.
• Selected and exclusively using
Radisys MRF
Benefits to Mavenir
• Comprehensive MRF feature set
for VoLTE, RCS, and video
• Allows Mavenir to focus on
migration path from 3G,
IMS applications, and
rapid LTE operator rollouts.
World’s first VoLTE deployment
Powered by Mavenir mOne, enabled by Radisys MRF
Radisys Corporation Confidential
With 20 VoLTE deployments
and trials underway…
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9. Topics
 MRF facilitates incremental Service Revenues
• From VoLTE, RCS, to Personal Interactive Video Services
 OneMRF strategy reduces OPEX…
… which improves Service Profitability
 WebRTC Media Processing Platforms
• Accelerate WebRTC service development and revenues
Radisys Corporation Confidential
9

10. Media Processing decisions for new
services often done in isolation
Foundation is VoLTE and RCS
IMS
MTAS

Applications run on IMS MTAS
(Mobile Telephony Application Server)
Mr/Mr’
Mp
- SIP
- H.248
Media processing done in IMS MRF

RTP streams connect to
Enhanced Packet Core (EPC)

MRF
VoLTE

IMS MRF has management system(s),
which integrate with BSS/OSS
Switch
EPC
Radisys Corporation Confidential
10

11. Another Service…
Another Media Processing Platform
Services beyond VoLTE
IMS
MTAS
SIP,
H.248
MRF
VoLTE
AS
Audio
CONF
SIP
MSML
MRF
Audio
CONF
AS
Video
CONF
SIP
MSML
MRF
Video
CONF
SIP
VXML
MRF
VAS

Multimedia Conferencing

Voice/Video Messaging

Video RBT

AS
VAS
IVVR

Mobile Adverts
Result?
Switch


EPC
Radisys Corporation Confidential
More Application Servers
More MRF resources and
vendors
11

12. WebRTC Services
Also need Media Processing
IMS
MTAS
SIP,
H.248
MRF
VoLTE
AS
Audio
CONF
SIP
MSML
MRF
Audio
CONF
AS
Video
CONF
SIP
MSML
AS
VAS
SIP
VXML
Web
Comms
Server
What about
Emerging
WebRTC Services?
MRF
VAS
Switch
EPC

Web
Media
Processing
Key enabler for
Carrier OTT

WebRTC will also
require IP media
processing

MRF
Video
CONF
JSR-309,
REST
Need for Media
Processing with webfriendly APIs
• JSR-309
• REST
Radisys Corporation Confidential
12

13. Transcoding - Arguably biggest
VoLTE MRF use case
• Transcoding critical to VoLTE rollouts
•
•
Audio: AMR-WB (VoLTE) <-> AMR-NB (GSM),
Video: H.264 720p <-> VP8 (WebRTC)
• Emerging Decomposed SBC AS
Architectures
AS
AS
•
IMS
Separate Media
MTAS
Audio
Video
Transcoding in
CONF
CONF
MRFVAS
from
Signalling Layer
H.248
SIP
• Core vs Edge Transcoding
MSML
• 3PCC vs Inline
MRF
MRF
VoLTE
Audio
CONF
SIP
MSML
MRF
Video
CONF
SIP
VXML
MRF
VAS
Web
Comms
Server
JSR-309,
REST
Web
Media
Processing
Transcode
Controller
RFC
4117
Media
Transcoding
No Control
B2BUA
B2BUA Media
Transcoding
Switch
EPC
Radisys Corporation Confidential
13

14. RESULT?
Proliferation of Media Processing
Many
Communication
Applications
IMS
MTAS
SIP,
H.248
Many
Media Processing
Platforms
MRF
VoLTE
AS
Audio
CONF
SIP
MSML
MRF
Audio
CONF
AS
Video
CONF
SIP
MSML
MRF
Video
CONF
Web
Comms
Server
AS
VAS
SIP
VXML
MRF
VAS
JSR-309,
REST
Web
Media
Processing
Transcode
Controller
RFC
4117
Media
Transcoding
No Control
B2BUA
B2BUA Media
Transcoding
Switch
EPC
Many OSS/BSS systems and integrations
Radisys Corporation Confidential
14

15. Solution: Many Mobile Applications
Sharing Common MRF
Many
Communication
Applications
AS
VoLTE
MTAS
SIP,
H.248
One
Common MRF
AS
Audio
CONF
SIP
MSML
B2BUA
Transcode
AS
Video
CONF
SIP
MSML
AS
VAS
SIP
VXML
Web
Comms
Server
JSR-309,
REST
Transcode
Controller
RFC
4117
One MRF
MRF
Multi-Service
Multi-Media

Multi-Control
Protocol

Multi-Codec

Codec Y


Codec X
HW, SW,
or Cloud
Switch
EPC
One
OSS/BSS
Minimize OPEX with One Common MRF,
Shared amongst all real-time
Radisys Corporation Confidential
IMS, web, and transcoding requirements.
15

16. MRF load balancing complexity
increases with AS and MRF nodes
Many
AS
VoLTE
MTAS
AS
Video
CONF
AS
VAS
Web
Comms
Server
Transcode
Controller
LB
Communication
Applications
AS
Audio
CONF
LB
LB
LB
LB
LB
SIP,
H.248
Many
Media
Resource Pools
SIP
MSML
SIP
MSML
SIP
VXML
JSR-309,
REST
MSML,
RFC 4117
MRF
MRF
MRF
MRFP
MRF
MRF
MRF
MRF
(SIP)
(MSML)
(VXML)
(H.248)
(MSML)
(RFC4117)
(JSR-309)
(REST)
Geo-A
Geo-B
Radisys Corporation Confidential
16

17. MRB consolidates load balancing and
MRF selection from individual AS nodes
Many
AS
VoLTE
MTAS
Communication
Applications
AS
Audio
CONF
AS
Video
CONF
AS
VAS
Web
Comms
Server
MRB
MRB
Transcode
Controller
Mr / Mr’
(SIP)
Resource Brokering
SIP Load Balancing
Geo Load Balancing
Multi Service MRFs
Many
Media
Resource Pools
MRB
MRB
LB
LB
MRF
MRF
MRF
MRFP
MRF
MRF
MRF
MRF
(SIP)
(MSML)
(VXML)
(H.248)
(MSML)
(RFC4117)
(JSR-309)
(REST)
Geo-B
Geo-A
MRB: Capability-Aware Load Balancer
Radisys Corporation Confidential
17

18. Topics
 MRF facilitates incremental Service Revenues
• From VoLTE, RCS, to Personal Interactive Video Services
 OneMRF strategy reduces OPEX…
… which improves Service Profitability
 WebRTC Media Processing Platforms
• Accelerate WebRTC service development and revenues
Radisys Corporation Confidential
18

19. WebRTC Use Cases
Source:
Disruptive Analysis
Majority of WebRTC Use Cases Require Media Processing
Radisys Corporation Confidential
19

20. WebRTC Gateway Solutions
 Target Market:
WebRTC GW
• WebRTC Gateway Suppliers
Signalling
Gateway
 Radisys Offering:
• Media transcode/transrate
between WebRTC
and SIP/IMS
 Value Proposition:
Media
Interworking
Carrier IMS
Network
LTE Access
(VoLTE & Video)
SRTP
(OPUS,
VP8)
Media
Transcoding
RTP
(AMR-WB,
H.264)
• Radisys Media Processing
accelerates
IMS SIP Clients
partner’s
WebRTC to SIP
Radisys activity with WebRTC Gateway Partners
Gateway Products
to market
Large Tier1 TEM
Virtualized H.264 to VP8
Transcoding for
WebRTC Gateway
Radisys Corporation Confidential
Tier2 TEM in Europe
Media Processing Integration
between WebRTC and
IMS/VoLTE with guaranteed QoS
20

21. Real-Time Communications
Application Enablement
IMS
Development
Community
WebRTC
Browser
Clients
WebRTC
Non-Browser
APIs and
SDK
WebRTC
Development
Community
SIP APIs
for IMS
Integration
REST APIs
for WebRTC
Integration
Java
Development
Community
JSR 309
for Java
Community
IMS SIP
Clients
Media Processing Functions
• Conf Mixing/Switching
• Record/Playback
• Transcode/Transrate
• DTMF Detection
Radisys
MPX-12000
Radisys
Software MRF
Virtualized
Media
Processing
MPX Operating Software (MPX-OS)
One Media Processing Platform
for all Real-time Communication
Development Communities
Radisys Corporation Confidential
21

22. Summary
 IMS is key to generate revenues beyond
LTE data plans
• VoLTE, RCS, Video VAS
• Media processing done in IMS MRF
 Radisys is the leading supplier of MRF
• VoLTE with Radisys MRF deployed at
MetroPCS, with 20 VoLTE deployments
 OneMRF drives OPEX savings and improves profitability
 Many WebRTC Use Cases Need Media Processing
• Accelerate WebRTC service generation using web-friendly
Media Processing platforms
 Radisys solutions deliver VoLTE, RCS, and WebRTC revenues
with maximized profitability…
Radisys Corporation Confidential
22

23. Enabling Wireless Infrastructure Solutions
Radisys Corporation Confidential
23