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Why digital radio?
     Patrick Hannon

15th March 2012, Barcelona
Contents




           1 Radio today

           2 Benefits of digital radio

           3 Keys to success




 2
The world in which radio competes is changing


     Digital music services with power to disrupt




                                                    •Media consumption habits
                                                     are shifting

                                                     -especially younger listeners

                                                    •Greater competition for
                                                     advertising revenues

                                                    •Analogue radio has limited
                                                     ability to innovate



 3
Across Europe, the footprint of digital radio is expanding


       Norway: DSO                                    Sweden: planning
     planned for 2017                                    for DAB+


       UK: 40% have
                                                        Denmark: 34%
        digital radio
                                                       have digital radio

        NL: planned
     migration to DAB+
                                                       Germany: DAB+
                                                        launch 2011
     Belgium1: creating
      DAB+ strategy
                                                     Switzerland: 25%
 France: by end 2012,                                have digital radio
    10 cities DAB+


 4    Note: (1) French-speaking part
Newer territories can benefit from the experiences of other
markets


                                     Benefits of experience



                    Consumer                                     Automotive

     • Device prices falling                       • Over 20% of listening is in-vehicle

      - Chip prices falling                        • New cars: in UK, digital as standard

      - Economies of scale                          - Q4 2011, 21% of all new cars
                                                    - by 2015, 75-85%
      - Jan 2013, DAB royalty ends
                                                   • Other countries following, e.g. Toyota
                                                     Lexus in Australia

                                                   • Aftermarket solutions being developed
                                                     and refined


 5
Contents




           1 Radio today

           2 Benefits of digital radio

           3 Keys to success




 6
Listener benefits can be classed in three areas


                                    Consumer
                                     benefits

           Sound &                                           Additional
                                      Choice
          ease of use                                       functionality
     • Lack of interference   • Extra stations        • Scrolling text / info

     • Clear, consistent      • Specialist stations   • Visuals
       sound                    (e.g. live sport)
                                                      • Pause / rewind / record
     • Easy tuning            • Pop-up / event
                                stations              • Detailed traffic info

                                                      • EPG

                                                      • Interactivity (smart radio)


 7
Digital radio offers listeners significantly greater choice



      Sydney analogue services            Sydney digital services




      17 services on AM and FM                 40+ on DAB+

 8
Providing a range of new speech-based services…


              Germany                     Australia               Hong Kong




     • Exclusive live rights to   • Comedy radio station   • Digital Money
       German football
                                                            - business news / stock
     • Up to 5 matches                                        market reports
       simultaneously                                       - horse racing


 9
… and music services designed for the tastes of specific
audiences


          UK                  Australia             Germany




      Classic Rock         Unsigned bands        Electronic music




          Jazz                 Country              Classical


10
Existing radio groups can retain share on digital radio


    Share of listening by platform, %

          AM / FM services (simulcasts)                                    Incumbent digital-only1
          New entrants and others
               2%                       3%
                                                                                                         15%
                                        14%
                                                                                                         19%


                   98%
                                                              83%
                                                                                                         66%




            UK AM / FM                                     UK DAB                                    UK online

    Note: (1) includes analogue services broadcast on digital-only outside their analogue licence area
 11 Source: RAJAR, PH analysis
How can digital radio build value for commercial broadcasters?




                                   Strategic options


     1                         2                        3
         Geographic                                           Deepen user
                                   Develop portfolio
          coverage                                             experience

     • Extend beyond           • Analogue stations in   • Value add through
       analogue licence area     digital quality
                                                         - Text
                               • Niche and temporary
                                 stations                - Visuals

                               • Cross-promotion         - Interactivity




12
First, digital radio can enable broadcasters to extend their
geographic coverage – potential to create national brands


      XFM – UK coverage



                                       • XFM on FM in London and
                                         Manchester
                          FM and DAB    -14m population
                          DAB-only
                                       • XFM on DAB in many regions
                                        -40m population

                                       • Listening up by 22%




 13
Second, broadcasters can use digital to extend their brand
portfolio




     Analogue and digital               Digital-only services


14
New digital-only services have increased Absolute’s listening
hours by 60% in two years

 Absolute Radio, weekly listening hours, m

                   Absolute Radio (core service)          Absolute digital-only services

                                                                  Launch of 00s
                                                                                       20.3      +60%
                                                Launch of 90s         19.0
       Classic Rock           80s replaces
       and Extreme              Extreme            15.5
                                                                       7.4                 8.7
           12.6                  13.3
                                                    4.4
            1.2                   2.0



           11.4                  11.3              11.1               11.6             11.6




          Q4 09                 Q2 10             Q4 10              Q2 11            Q4 11

15 Source: RAJAR; four quarter moving average
Third, broadcasters can enhance the user experience – for
example through colour screens




                        Revo Axis
                     (launched 2009)

                                       • Top-end devices typically over
                                         €150


                                       • This year, in Germany, new colour
                                         screen devices will be available
   Pure Sensia
(launched 2009)                         - expected prices from ~€100




 16
Stations in UK, Germany and Australia use colour images to
provide information and cross-promote services




17
Looking ahead, smart radio (broadcast and IP) will provide new
listener benefits - and create new revenue opportunities




                               1
                                   New song



                               2
         Smart radio
                                   Listen later
         (connected)


                               3
                                   Advertising



 18
New song – no longer a passive relationship




                                              • Hear new song on radio

                                              • Use IP to
                                               -access info
                                               -add to playlist
                                               -share with friends




19
Listen later – on any connected device




                                         • Listening to programme
                                           is interrupted

                                         • Tag and listen later
                                          -same or different device




20
Hybrid radio gives access to online and mobile marketing budgets




                                          • Hear ad on radio / see
                                            visual display

                                          • Use IP to
                                           -access more information
                                           -register interest




21
Contents




           1 Radio today

           2 Benefits of digital radio

           3 Keys to success




22
Collaboration between various industry groups, government and
regulators is essential




                        Policy and
                        regulation



 Network     Broad-     Consumer
                                       Cars   Retail   Consumers
 operators   casters    devices



                       Broadcasters
                       & stakeholder
                           body




23
Thank you

                  Patrick Hannon
     VP Corporate Development Frontier Silicon
        patrick.hannon@frontier-silicon.com




24
The BBC has also seen significant benefits from co-branding,
cross-promotion & smart scheduling

    Radio 7 / Radio 4 Extra weekly listening hours, m

                                                     Service rebranded1
                                                         April 2011
                                                                                                      Radio 4
                                           Radio 7                                                     Extra
                                                                                                                    9.2
                                                                                                          8.6                37%
                                                                                                                           increase
                   5.8
    5.7                                               6.7                               6.7

                                    5.6
                                                                       5.4




 Q4 09           Q1 10             Q2 10            Q3 10             Q4 10            Q1 11            Q2 11      Q3 11

    Note: rebranding coincided with increase in cross-promotion and greater emphasis on complementary scheduling
 25 Source: RAJAR

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03 15-1200 patrick hannon - going for a digital future

  • 1. Why digital radio? Patrick Hannon 15th March 2012, Barcelona
  • 2. Contents 1 Radio today 2 Benefits of digital radio 3 Keys to success 2
  • 3. The world in which radio competes is changing Digital music services with power to disrupt •Media consumption habits are shifting -especially younger listeners •Greater competition for advertising revenues •Analogue radio has limited ability to innovate 3
  • 4. Across Europe, the footprint of digital radio is expanding Norway: DSO Sweden: planning planned for 2017 for DAB+ UK: 40% have Denmark: 34% digital radio have digital radio NL: planned migration to DAB+ Germany: DAB+ launch 2011 Belgium1: creating DAB+ strategy Switzerland: 25% France: by end 2012, have digital radio 10 cities DAB+ 4 Note: (1) French-speaking part
  • 5. Newer territories can benefit from the experiences of other markets Benefits of experience Consumer Automotive • Device prices falling • Over 20% of listening is in-vehicle - Chip prices falling • New cars: in UK, digital as standard - Economies of scale - Q4 2011, 21% of all new cars - by 2015, 75-85% - Jan 2013, DAB royalty ends • Other countries following, e.g. Toyota Lexus in Australia • Aftermarket solutions being developed and refined 5
  • 6. Contents 1 Radio today 2 Benefits of digital radio 3 Keys to success 6
  • 7. Listener benefits can be classed in three areas Consumer benefits Sound & Additional Choice ease of use functionality • Lack of interference • Extra stations • Scrolling text / info • Clear, consistent • Specialist stations • Visuals sound (e.g. live sport) • Pause / rewind / record • Easy tuning • Pop-up / event stations • Detailed traffic info • EPG • Interactivity (smart radio) 7
  • 8. Digital radio offers listeners significantly greater choice Sydney analogue services Sydney digital services 17 services on AM and FM 40+ on DAB+ 8
  • 9. Providing a range of new speech-based services… Germany Australia Hong Kong • Exclusive live rights to • Comedy radio station • Digital Money German football - business news / stock • Up to 5 matches market reports simultaneously - horse racing 9
  • 10. … and music services designed for the tastes of specific audiences UK Australia Germany Classic Rock Unsigned bands Electronic music Jazz Country Classical 10
  • 11. Existing radio groups can retain share on digital radio Share of listening by platform, % AM / FM services (simulcasts) Incumbent digital-only1 New entrants and others 2% 3% 15% 14% 19% 98% 83% 66% UK AM / FM UK DAB UK online Note: (1) includes analogue services broadcast on digital-only outside their analogue licence area 11 Source: RAJAR, PH analysis
  • 12. How can digital radio build value for commercial broadcasters? Strategic options 1 2 3 Geographic Deepen user Develop portfolio coverage experience • Extend beyond • Analogue stations in • Value add through analogue licence area digital quality - Text • Niche and temporary stations - Visuals • Cross-promotion - Interactivity 12
  • 13. First, digital radio can enable broadcasters to extend their geographic coverage – potential to create national brands XFM – UK coverage • XFM on FM in London and Manchester FM and DAB -14m population DAB-only • XFM on DAB in many regions -40m population • Listening up by 22% 13
  • 14. Second, broadcasters can use digital to extend their brand portfolio Analogue and digital Digital-only services 14
  • 15. New digital-only services have increased Absolute’s listening hours by 60% in two years Absolute Radio, weekly listening hours, m Absolute Radio (core service) Absolute digital-only services Launch of 00s 20.3 +60% Launch of 90s 19.0 Classic Rock 80s replaces and Extreme Extreme 15.5 7.4 8.7 12.6 13.3 4.4 1.2 2.0 11.4 11.3 11.1 11.6 11.6 Q4 09 Q2 10 Q4 10 Q2 11 Q4 11 15 Source: RAJAR; four quarter moving average
  • 16. Third, broadcasters can enhance the user experience – for example through colour screens Revo Axis (launched 2009) • Top-end devices typically over €150 • This year, in Germany, new colour screen devices will be available Pure Sensia (launched 2009) - expected prices from ~€100 16
  • 17. Stations in UK, Germany and Australia use colour images to provide information and cross-promote services 17
  • 18. Looking ahead, smart radio (broadcast and IP) will provide new listener benefits - and create new revenue opportunities 1 New song 2 Smart radio Listen later (connected) 3 Advertising 18
  • 19. New song – no longer a passive relationship • Hear new song on radio • Use IP to -access info -add to playlist -share with friends 19
  • 20. Listen later – on any connected device • Listening to programme is interrupted • Tag and listen later -same or different device 20
  • 21. Hybrid radio gives access to online and mobile marketing budgets • Hear ad on radio / see visual display • Use IP to -access more information -register interest 21
  • 22. Contents 1 Radio today 2 Benefits of digital radio 3 Keys to success 22
  • 23. Collaboration between various industry groups, government and regulators is essential Policy and regulation Network Broad- Consumer Cars Retail Consumers operators casters devices Broadcasters & stakeholder body 23
  • 24. Thank you Patrick Hannon VP Corporate Development Frontier Silicon patrick.hannon@frontier-silicon.com 24
  • 25. The BBC has also seen significant benefits from co-branding, cross-promotion & smart scheduling Radio 7 / Radio 4 Extra weekly listening hours, m Service rebranded1 April 2011 Radio 4 Radio 7 Extra 9.2 8.6 37% increase 5.8 5.7 6.7 6.7 5.6 5.4 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Note: rebranding coincided with increase in cross-promotion and greater emphasis on complementary scheduling 25 Source: RAJAR

Notas do Editor

  1. For RX makers it is a key to have a worldwide marketThis is the only way to offer radios for a solid price and to continue the evolution of radiosWe are still having too much hesitations, it would be beneficial for the industry to have a common European approach, DAB/DAB+ implementation everywhere, consolidated definition of radio types (e.g. WorldDMB profiles) and similarity on the transmitted information and data