SlideShare uma empresa Scribd logo

What is the Value of Influence

•Transferir como PPTX, PDF•
•
Salesforce Marketing Cloud
Salesforce Marketing Cloud

What’s the value of influence? Join us for a lively discussion on the hot topic of Influence. We will peel back the layers of conversation to reveal what metrics matter and how these insights integrate with the overall social business strategy.

NegóciosTecnologia
1 de 6
What’s the Value of Influence? Radian6 Social 2011 8 April @ 1-2pm Pacific A-C
Panelists Chuck Hemann, Ogilvy PR Worldwide Phillip Sheldrake, Author Andrea Zwerdling, Beachbody
Topics ,[object Object]
Best practices for identifying and engaging influencers
Measuring impact,[object Object]
Six Influence Flows 8th March 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 5

Recomendados

The Factors That Influence Beliefs And Values (
The Factors That Influence Beliefs And Values (The Factors That Influence Beliefs And Values (
The Factors That Influence Beliefs And Values (Brian Plastow
 
Protecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceProtecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceSalesforce Marketing Cloud
 
Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!Salesforce Marketing Cloud
 
Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back Salesforce Marketing Cloud
 
March Madness: The Social Hoops Infographic
March Madness: The Social Hoops InfographicMarch Madness: The Social Hoops Infographic
March Madness: The Social Hoops InfographicSalesforce Marketing Cloud
 
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureWEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureSalesforce Marketing Cloud
 
SXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz ReportSXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz ReportSalesforce Marketing Cloud
 
Listening to your Community
Listening to your Community Listening to your Community
Listening to your Community Salesforce Marketing Cloud
 

Recomendados

The Factors That Influence Beliefs And Values (
The Factors That Influence Beliefs And Values (The Factors That Influence Beliefs And Values (
The Factors That Influence Beliefs And Values (Brian Plastow
 
Protecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceProtecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceSalesforce Marketing Cloud
 
Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!Salesforce Marketing Cloud
 
Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back Salesforce Marketing Cloud
 
March Madness: The Social Hoops Infographic
March Madness: The Social Hoops InfographicMarch Madness: The Social Hoops Infographic
March Madness: The Social Hoops InfographicSalesforce Marketing Cloud
 
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureWEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureSalesforce Marketing Cloud
 
SXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz ReportSXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz ReportSalesforce Marketing Cloud
 
Listening to your Community
Listening to your Community Listening to your Community
Listening to your Community Salesforce Marketing Cloud
 
The Social Super Bowl 2012
The Social Super Bowl 2012The Social Super Bowl 2012
The Social Super Bowl 2012Salesforce Marketing Cloud
 
Post New Hampshire Primary
Post New Hampshire Primary Post New Hampshire Primary
Post New Hampshire Primary Salesforce Marketing Cloud
 
Radian6 Iowa Caucus Summary
Radian6 Iowa Caucus SummaryRadian6 Iowa Caucus Summary
Radian6 Iowa Caucus SummarySalesforce Marketing Cloud
 
Radian6: State of the Union Analysis
Radian6: State of the Union AnalysisRadian6: State of the Union Analysis
Radian6: State of the Union AnalysisSalesforce Marketing Cloud
 
Power of Social Media Communities
Power of Social Media CommunitiesPower of Social Media Communities
Power of Social Media CommunitiesSalesforce Marketing Cloud
 
Emerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA LouisvilleEmerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA LouisvilleSalesforce Marketing Cloud
 
Lessons From B2B Social Media
Lessons From B2B Social MediaLessons From B2B Social Media
Lessons From B2B Social MediaSalesforce Marketing Cloud
 
The Social Enterprise on Campus
The Social Enterprise on Campus The Social Enterprise on Campus
The Social Enterprise on Campus Salesforce Marketing Cloud
 
Guiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media StrategyGuiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media StrategySalesforce Marketing Cloud
 
Radian6 Insights Webinar
Radian6 Insights WebinarRadian6 Insights Webinar
Radian6 Insights WebinarSalesforce Marketing Cloud
 
Issue_Crisis_Management
Issue_Crisis_ManagementIssue_Crisis_Management
Issue_Crisis_ManagementSalesforce Marketing Cloud
 
Digital Crisis Communications Plan
Digital Crisis Communications PlanDigital Crisis Communications Plan
Digital Crisis Communications PlanSalesforce Marketing Cloud
 
THRiVE
THRiVETHRiVE
THRiVESalesforce Marketing Cloud
 
Social Media Audit by Kary Delaria
Social Media Audit by Kary DelariaSocial Media Audit by Kary Delaria
Social Media Audit by Kary DelariaSalesforce Marketing Cloud
 
Integrating the Voice of the Customer
Integrating the Voice of the CustomerIntegrating the Voice of the Customer
Integrating the Voice of the CustomerSalesforce Marketing Cloud
 
Riding the Social Media Wave
Riding the Social Media WaveRiding the Social Media Wave
Riding the Social Media WaveSalesforce Marketing Cloud
 
Know Your Audience
Know Your AudienceKnow Your Audience
Know Your AudienceSalesforce Marketing Cloud
 
Behind the Curtain the Wizards of API
Behind the Curtain the Wizards of APIBehind the Curtain the Wizards of API
Behind the Curtain the Wizards of APISalesforce Marketing Cloud
 
Staying Private in an Increasingly Public World
Staying Private in an Increasingly Public WorldStaying Private in an Increasingly Public World
Staying Private in an Increasingly Public WorldSalesforce Marketing Cloud
 
Community Manager 2.0
Community Manager 2.0Community Manager 2.0
Community Manager 2.0Salesforce Marketing Cloud
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 

Mais conteúdo relacionado

Mais de Salesforce Marketing Cloud

Staying Private in an Increasingly Public World
Staying Private in an Increasingly Public WorldStaying Private in an Increasingly Public World
Staying Private in an Increasingly Public WorldSalesforce Marketing Cloud
 

Mais de Salesforce Marketing Cloud (20)

The Social Super Bowl 2012
The Social Super Bowl 2012The Social Super Bowl 2012
The Social Super Bowl 2012
 
Post New Hampshire Primary
Post New Hampshire Primary Post New Hampshire Primary
Post New Hampshire Primary
 
Radian6 Iowa Caucus Summary
Radian6 Iowa Caucus SummaryRadian6 Iowa Caucus Summary
Radian6 Iowa Caucus Summary
 
Radian6: State of the Union Analysis
Radian6: State of the Union AnalysisRadian6: State of the Union Analysis
Radian6: State of the Union Analysis
 
Power of Social Media Communities
Power of Social Media CommunitiesPower of Social Media Communities
Power of Social Media Communities
 
Emerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA LouisvilleEmerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA Louisville
 
Lessons From B2B Social Media
Lessons From B2B Social MediaLessons From B2B Social Media
Lessons From B2B Social Media
 
The Social Enterprise on Campus
The Social Enterprise on Campus The Social Enterprise on Campus
The Social Enterprise on Campus
 
Guiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media StrategyGuiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media Strategy
 
Radian6 Insights Webinar
Radian6 Insights WebinarRadian6 Insights Webinar
Radian6 Insights Webinar
 
Issue_Crisis_Management
Issue_Crisis_ManagementIssue_Crisis_Management
Issue_Crisis_Management
 
Digital Crisis Communications Plan
Digital Crisis Communications PlanDigital Crisis Communications Plan
Digital Crisis Communications Plan
 
THRiVE
THRiVETHRiVE
THRiVE
 
Social Media Audit by Kary Delaria
Social Media Audit by Kary DelariaSocial Media Audit by Kary Delaria
Social Media Audit by Kary Delaria
 
Integrating the Voice of the Customer
Integrating the Voice of the CustomerIntegrating the Voice of the Customer
Integrating the Voice of the Customer
 
Riding the Social Media Wave
Riding the Social Media WaveRiding the Social Media Wave
Riding the Social Media Wave
 
Know Your Audience
Know Your AudienceKnow Your Audience
Know Your Audience
 
Behind the Curtain the Wizards of API
Behind the Curtain the Wizards of APIBehind the Curtain the Wizards of API
Behind the Curtain the Wizards of API
 
Staying Private in an Increasingly Public World
Staying Private in an Increasingly Public WorldStaying Private in an Increasingly Public World
Staying Private in an Increasingly Public World
 
Community Manager 2.0
Community Manager 2.0Community Manager 2.0
Community Manager 2.0
 

Último

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 

Último (20)

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 

What is the Value of Influence

  • 1. What’s the Value of Influence? Radian6 Social 2011 8 April @ 1-2pm Pacific A-C
  • 2. Panelists Chuck Hemann, Ogilvy PR Worldwide Phillip Sheldrake, Author Andrea Zwerdling, Beachbody
  • 3.
  • 4. Best practices for identifying and engaging influencers
  • 5.
  • 6. Six Influence Flows 8th March 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 5
  • 7. Maturity of Influence Approach 8th March 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 6