In addition to just looking at total volume of mentions, we will take this a step further to include a comparison of the volume of mentions of each company with the occurrence of one or more of the industry keyword phrases, thus determining competitive advantage (or weakness) not only within particular channels, but with particular phrases as well.
In addition to just looking at total volume of mentions, we will take this a step further to include a comparison of the volume of mentions of each company with the occurrence of one or more of the industry keyword phrases, thus determining competitive advantage (or weakness) not only within particular channels, but with particular phrases as well.