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Measuring Social Media

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Salesforce Marketing Cloud
Salesforce Marketing Cloud

A review of how to measure social media, including definitions of ROI, examples of metrics that are relevant, and discussions of goals and benchmarking.

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[object Object],[object Object],Old Metrics, New Metrics, and Learning from Them All Measuring Social Media © 2009 Radian6
Start with Objectives.
Goals related to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Truth About ROI.
Gain from Investment - Investment Cost Investment Cost X 100 The Only True ROI
Benchmarking.
The Old Metrics
The New Metrics
Why We Need Both
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Metrics and Measurement
Metrics and Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Ultimate Metric:
Learn Something.
Do Something.
[object Object],[object Object],Questions? © 2009 Radian6

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Measuring Social Media

Notas do Editor

  1. Remember: Metrics are only as good as the goals they impact Justification is different than measurement Metrics themselves don’t indicate success or failure