The higher education industry has long been receptive to social media, valuing its ability to create connections between institutions, organizations and their various supporters.
By monitoring a complicated mix of keywords related to Brock University and its brand culture, Brock’s main social media co-ordinator can easily field current students’ inquiries to various departments across campus. Recruitment and Liaison can identify prospective students and thank them for applying to Brock. Alumni Relations can encourage grads to attend networking and professional development events. Read this case study to find out how social is weaving its way across campus.