12. Facebook is #2 most visited site on the Internet….after Google. 44% of social sharing on Web is driven by Facebook Twitter just reached its 100,000,000th user Who is using Social Media?
14. Why….. Leverage goodwill Share knowledge base Thought leadership De-mystify processes Showcase a culture Engagement with new stakeholders Create relationships with existing stakeholders
27. What’s Next? Set objectives for your plan Establish listening posts/monitoring Become an educated advocate Look for resources in unusual places Build your profile Create sustainable targets Create two-way conversations Measure and Analyze
41. Find a balance bet. Seeding conversations and letting the community lead. Some Tips
42. More Resources Share great ideas with each other Check out my delicious page: http://delicious.com/franstep Search for “nonprofit” tags Start learning from other’s success