Facebook Marketing for Small Businesses

Speaker: Rachel Melia Online Marketing Consultant Host: Kathryn Smith KAS Marketing Facebook For Small Businesses Workshop 4/5/11

Wireless Internet Access ,[object Object],[object Object]

Rachel’s Background ,[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo by Don Harrison of UpNorth Memories FREE

Facebook Is New Start Page & Preferred Way to Receive Information For Many Was - AOL, Yahoo, Google, Email Now - Facebook

Objectives You Can Achieve Using Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting Up A Facebook Page ,[object Object],[object Object],[object Object],http://www.facebook.com/pages/create.php

Setting Up A Facebook Page ,[object Object],[object Object]

Setting Up A Facebook Page ,[object Object],Edit page -> Manage Permissions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Setting Up A Facebook Page ,[object Object],News: About copy now shows up on left side of page

Publishing Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publishing Content ,[object Object],Zest posts about yummy foods at the bakery Lucinda posts fitness tips Mark 1 Aviation posts about first flights, flying

Publishing Content ,[object Object]

Promoting The Page ,[object Object],[object Object],[object Object],[object Object],[object Object],http://developers.facebook.com/docs/reference/plugins/like-box

Promoting The Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://developers.facebook.com/docs/reference/plugins/like-box

Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.facebook.com/apps/directory.php

Custom Tabs ,[object Object],[object Object]

Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Facebook Marketing for Small Businesses

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