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Victorian 1820-1850
Webster’s Dictionary Published

       Napoleon Dies

   Morse telegraph is used

     Industrial Revolution
Victorian
• Named after Queen
  Victoria crowned
  Queen of England in
  1835

• Aesthetic response
  to the Industrial
  Revolution
Victorian
• Industrialization
  flourished
• Advertising boomed
• Artists forced to
  become machines
• Printmaking from 1867
  World’s Fair -Japanese
• Middle class finally had
  some money, but no
  aesthetic quality
• Disguising the
  industrialization
Victorian Motifs

• “Fluff”
• Comfort comes from
  clutter
• Ornamentation
• Function was not
  predominate over
  ornamentation
• Disguise is the answer
  to all problems
History of design
History of design
Voigt House
Arts and Crafts 1850-1910
13th Amendment to abolish slavery

World’s Fair introduces Japanese art to the West

   Alexander Graham Bell invents telephone

    Thomas Edison invents the electric light

George Eastman perfects his Kodak box camera

   Eiffel tower completed for Paris Exhibition

       Henry Ford builds first automobile
Arts and Crafts
•    A return to beauty based on
    form and not on
    ornamentation
•   Artists reestablished
    aesthetic understanding
•   Ornamentation was
    secondary to beauty of the
    form itself
•   Art should not be separated
    from everyday life
•   Workshops and guilds
    established again to teach
    traditional methods as in
    medieval times.
Arts and Crafts Motifs
   • Simplicity of form
   • Honest use of
     materials
   • Fighting “ugliness”
   • Modern printing
     became a serious art
     form
   • Functional
   • Straight lined
Gustav
Stickley
Frank Lloyd Wright
Meyer May House, 1908 Grand Rapids
Art Nouveau 1890-1915
World War I begins (1914)

      First jazz record

First steel and glass building

Modern Art Movement begins
Art Nouveau
• International Influence

• Rebellion of Victorian Era

• Desire for a “new age”

• Art and Industry were to
  work together to create
  beautiful, functional
  pieces
Art Nouveau Motifs
 • Fluid Lines
 • Curved Lines
 • Japanese elegance
 • Symbolist mystery
 • Floral and flat
   patterns
 • Inspired by
   illuminated
   manuscripts
History of design
History of design
Modern 1908-1935
Mussolini comes into power

First full length talking film

 Adolf Hitler is appointed
   German Chancellor
Modernism

• Profound political
  unrest and change
• Rapidly changing
  machinery and
  technology
• Forward Looking
• Rejection of
  decoration
• Function only
Modernism Motifs

    • Free Form
      Lettering
    • Asymmetrical
      Design
    • Function Only
    • Free Alignment
      of Typography
Different Styles of Modernism
       •   Futurism
       •   Constructivism
       •   Bauhaus
       •   International Style
Futurism
• No nostalgia!
• New religion of
  Speed
• Kinetic
• Dynamics of the
  universe displayed
  in design and art
Constructivism
• Early Soviet Youth
  Movement
• Man as whole being-
  spiritual, cognitive and
  physical
• Take viewer from
  passive role into active
• Group more important
  than individual
Bauhaus
• Combined fine art
  and applied art
• Asymmetry
• Rectangular Grid
  Structure for design
• Use of order
• Dropping all capital
  letters
Dadaism 1910-1925
Dadaism
• Invented by German
  refugee of WWI
• Scorned that art was
  the highest form of
  expression
• Rejection of
  organization
• Poetry, theater and
  art combined
Dadaism Motifs

• Widely scattered
  typography
• Removed elegance
  and good taste
• Crammed images
• Photomantage
Marcel Duchamp
1920’s   1930’s
Art Deco 1920-1935
Discovery of King Tut’s Tomb

 Science of Aerodynamics

     Recovery of WWI

 Spanish Civil Was begins
Art Deco
• Middle class was
  feeling threatened
  by abstractness of
  Modern Design

• Industrial use of
  plastics

• Desire to feel
  affluent after such a
  gruesome World
  War
Art Deco Motifs
• Huge reference to
  Egyptian artifacts
  and symbols

• Space ships and
  speed

• Rectilinear rather
  than horizontal

• Geometric rather
  than organic
History of design
History of design
Heroic Realism 1930-1945
World War II begins

    Women in workforce

Atomic Bomb is used in WWII

The first automatic computer
         is developed
Heroic Realism

• Emphasis on family

• Women in provider role

• Future hope

• Strength in society
  uniting
Heroic Realism Motifs

       • Clean lines in design

       • Clear messages

       • Propaganda

       • This design style is still
         seen in countries like
         North Korea
Late Modern 1945-1980
Elvis Presley first rock and roll hit

Color television

Korean War

Soviets launch Sputnik I -satellite

U.S. develops laser

Bombing North Vietnam

Apollo II first manned lunar landing
Late Modernism

  • Revival in Design

  • Psychedelic Art

  • Japanese Influence
Late Modernism

  • Revival

  • Nostalgic after war

  • Questioning where
    we go from here…
Late Modernism
 • Psychedelic Art

 • Cartoon influence

 • Western Religious ideas
   and styles

 • Open view of love

 • Influence of
   hallucinogenic drugs
Late Modernism
    • Japanese Style

    • 1970 Japanese World
      Fair

    • Straight lines

    • Bold colors
History of design
Contemporary 1980-present
Contemporary
  • Sustainable Design or
    GREEN Design
  -design that leaves as little
    footprint as possible upon
    the earth
  -conscientious of materials
    used or recycled materials,
    fair trade materials,
    minimal to no toxins in
    product, compostable after-
    life, local materials
Contemporary
  • Design: a response to
    chaos - retreat to
    modern design
     -Minimal
     -Reflective of early modern
     -Tactile
     -Viewer involved
     -Elements of surprise
     -Simplicity
     -Environmentally concerned
     -Experimental use of
        materials
Contemporary
 • Clean design

 • Form and function

 • Speed

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History of design

  • 2. Webster’s Dictionary Published Napoleon Dies Morse telegraph is used Industrial Revolution
  • 3. Victorian • Named after Queen Victoria crowned Queen of England in 1835 • Aesthetic response to the Industrial Revolution
  • 4. Victorian • Industrialization flourished • Advertising boomed • Artists forced to become machines • Printmaking from 1867 World’s Fair -Japanese • Middle class finally had some money, but no aesthetic quality • Disguising the industrialization
  • 5. Victorian Motifs • “Fluff” • Comfort comes from clutter • Ornamentation • Function was not predominate over ornamentation • Disguise is the answer to all problems
  • 9. Arts and Crafts 1850-1910
  • 10. 13th Amendment to abolish slavery World’s Fair introduces Japanese art to the West Alexander Graham Bell invents telephone Thomas Edison invents the electric light George Eastman perfects his Kodak box camera Eiffel tower completed for Paris Exhibition Henry Ford builds first automobile
  • 11. Arts and Crafts • A return to beauty based on form and not on ornamentation • Artists reestablished aesthetic understanding • Ornamentation was secondary to beauty of the form itself • Art should not be separated from everyday life • Workshops and guilds established again to teach traditional methods as in medieval times.
  • 12. Arts and Crafts Motifs • Simplicity of form • Honest use of materials • Fighting “ugliness” • Modern printing became a serious art form • Functional • Straight lined
  • 15. Meyer May House, 1908 Grand Rapids
  • 17. World War I begins (1914) First jazz record First steel and glass building Modern Art Movement begins
  • 18. Art Nouveau • International Influence • Rebellion of Victorian Era • Desire for a “new age” • Art and Industry were to work together to create beautiful, functional pieces
  • 19. Art Nouveau Motifs • Fluid Lines • Curved Lines • Japanese elegance • Symbolist mystery • Floral and flat patterns • Inspired by illuminated manuscripts
  • 23. Mussolini comes into power First full length talking film Adolf Hitler is appointed German Chancellor
  • 24. Modernism • Profound political unrest and change • Rapidly changing machinery and technology • Forward Looking • Rejection of decoration • Function only
  • 25. Modernism Motifs • Free Form Lettering • Asymmetrical Design • Function Only • Free Alignment of Typography
  • 26. Different Styles of Modernism • Futurism • Constructivism • Bauhaus • International Style
  • 27. Futurism • No nostalgia! • New religion of Speed • Kinetic • Dynamics of the universe displayed in design and art
  • 28. Constructivism • Early Soviet Youth Movement • Man as whole being- spiritual, cognitive and physical • Take viewer from passive role into active • Group more important than individual
  • 29. Bauhaus • Combined fine art and applied art • Asymmetry • Rectangular Grid Structure for design • Use of order • Dropping all capital letters
  • 31. Dadaism • Invented by German refugee of WWI • Scorned that art was the highest form of expression • Rejection of organization • Poetry, theater and art combined
  • 32. Dadaism Motifs • Widely scattered typography • Removed elegance and good taste • Crammed images • Photomantage
  • 34. 1920’s 1930’s
  • 36. Discovery of King Tut’s Tomb Science of Aerodynamics Recovery of WWI Spanish Civil Was begins
  • 37. Art Deco • Middle class was feeling threatened by abstractness of Modern Design • Industrial use of plastics • Desire to feel affluent after such a gruesome World War
  • 38. Art Deco Motifs • Huge reference to Egyptian artifacts and symbols • Space ships and speed • Rectilinear rather than horizontal • Geometric rather than organic
  • 42. World War II begins Women in workforce Atomic Bomb is used in WWII The first automatic computer is developed
  • 43. Heroic Realism • Emphasis on family • Women in provider role • Future hope • Strength in society uniting
  • 44. Heroic Realism Motifs • Clean lines in design • Clear messages • Propaganda • This design style is still seen in countries like North Korea
  • 46. Elvis Presley first rock and roll hit Color television Korean War Soviets launch Sputnik I -satellite U.S. develops laser Bombing North Vietnam Apollo II first manned lunar landing
  • 47. Late Modernism • Revival in Design • Psychedelic Art • Japanese Influence
  • 48. Late Modernism • Revival • Nostalgic after war • Questioning where we go from here…
  • 49. Late Modernism • Psychedelic Art • Cartoon influence • Western Religious ideas and styles • Open view of love • Influence of hallucinogenic drugs
  • 50. Late Modernism • Japanese Style • 1970 Japanese World Fair • Straight lines • Bold colors
  • 53. Contemporary • Sustainable Design or GREEN Design -design that leaves as little footprint as possible upon the earth -conscientious of materials used or recycled materials, fair trade materials, minimal to no toxins in product, compostable after- life, local materials
  • 54. Contemporary • Design: a response to chaos - retreat to modern design -Minimal -Reflective of early modern -Tactile -Viewer involved -Elements of surprise -Simplicity -Environmentally concerned -Experimental use of materials
  • 55. Contemporary • Clean design • Form and function • Speed

Notas do Editor

  1. 1890
  2. Chrysler Building, NYC 1928-1930
  3. Men in suits 1988 -men wore suits dipped in silicon and walked around.