1. TIPS ON HOUSE
MARKETING
A Guide by Property PR
Consultancy
Beattie Communications

2. PICTURES ARE WORTH A THOUSAND
WORDS
 There are few industries in the world where images are more important, than in
the property industry.
 Images are used in all aspects of property PR and marketing
 When it comes to selling a property displaying multiple high quality photos is
absolutely essential. Failure to display photos often means potential buyers simply
ignore your listing.
 First impressions are crucial and buyers place a lot of faith in pictures to deliver
that impression.
 Avoid showing any cars or vehicles in your driveway, tidy up any gardens or
vegetation you have across the property and be sure to take clear and bright
pictures, maximising visibility.
 Outdoor space is an attractive trait for a property which should be showcased
prominently. Emphasise the space on offer and shoot long wide angled images.
 Indoors, be sure and take pictures of every room, emphasising period and unique
features. Ensure the room is tidy, bright and airy and remove any mess or
unsavoury items.

3. VIRTUAL TOURS
 With the growth in online marketing and the emphasis on internet
presence in searching for property, virtual tours can be a very
effective marketing tool.
 Giving potential buyers an immersive 360 degree viewing
experience, they can explore every corner of your property online
from anywhere.
 Provide the buyer with something different and display a virtual
tour of your property.

4. BE VISIBLE
 Don’t underestimate the effect of passing trade.
 Make sure you display prominent and visible signs around the
property drawing attention to it and promoting the fact it is for sale
or rent.
 A great opportunity for free advertising – be sure to include clear
contact details of the agent so potential suitors can get in touch
readily.

5. WHERE TO ADVERTISE?
 Try to stretch your reach as wide as possible when it comes to
advertising your property listing.
 Newspaper ads are popular starting point so be sure to advertise
in major and local newspapers. Research the best days for
property readership and target local papers around the property
area.
 With the growth in online marketing particularly in regards to
property selling you must advertise your property online.
 There are a raft of online sites which you can use to promote and
advertising your property, most of which are free.

6. HOST AN OPEN HOUSE
 A good way to attract a number of visitors in a short space of time
is to host an open house.
 Buyers are invited to browse the house at their leisure.
 This gives sellers the chance to showcase their property to a wide
range of people at the same time and can lead to competition
between interested buyers.
 Advertise your open house extensively both on and offline
ensuring that all interested parties are aware of the times.