Robyn Peterson CTO, Mashable Robyn Peterson is the chief technology officer and head of product for Mashable where he led the creation and development of the new Mashable.com site, which launched in December 2012, and established Mashable as a lead technology-driven media company. Prior to Mashable, he was the head of product at Next Issue Media, the magazine and newspaper consortium (funded by News Corp, Conde Nast, Time Inc., Meredith and Hearst), where he led the development of a digital newsstand. Before that, he ran product strategy and technology for a division of NBC.

2. Mashable’s Roots

3. Mashable
Innovation flows through our DNA:
We’ve created proprietary
platforms, such as Velocity and
Lift, driving scalability and creating
massive competitive advantages.

4. ““
Mashable

5. Mashable
Mobile is everything.

6. Mashable
7.2 Billion People in the World
(United States Census, 2013)

7. Mashable
83.3%
Have Access to Mobile Devices
(Time, 2013)

8. Mashable
7.6 Billion People in 2018
(Time, 2013)

9. Mashable
10 Billion Devices
(Time, 2013)

10. Mashable
Visitors access Mashable on more than
5,000 unique devices each month.

11. Mashable
THE PROBLEM:
THE SOLUTION:
Building for thousands of
screens
Responsive and adaptive
web design

12. Be visual.
Mashable

17. More intelligent.
Mashable

18. Mashable

19. Mashable

20. Mashable

21. Mashable

23. Mashable
But where does that
leave us?

24. Mashable
Influential Content +
Innovative Technology =
Modern Media Company