Barbara Maushard VP of News, Hearst Television Barbara Maushard is vice president of news at Hearst Television Inc., where she leads the company’s news product on the air, online and on mobile platforms. Between 1997 and 2008, when she moved to Hearst Television’s headquarters, she worked at four Hearst stations. She began as executive producer at KMBC-TV, Kansas City, where she was part of the team that won a Society of Professional Journalists award for breaking news coverage, and traveled to Cuba to co-produce special coverage of the Pope's visit. She has served as news director at three Hearst stations. Under her news stewardship, WISN-TV launched seven and a half hours of local news programming and was honored with a Peabody and a national Edward R. Murrow award, among others. Ernesto Mourelo Executive Digital Media Manager of Editorial Operations, Hearst Television Ernesto Mourelo is a journalist with nearly two decades of experience working in television and digital media. He got his start as a video editor and producer in Colorado before moving into management roles in San Diego, Los Angeles, Cincinnati and most recently New York, where he leads the editorial efforts for Hearst Television's digital properties.

2. Page Views
Web Site Mobile

3. Vistors
Web Mobile

4. Video Views
Web Mobile

5. Video
Newscasts
Mobile
Other

6. Video
Newscasts
Mobile
Other
We’re still very traditional

7.  Unused raw video

8.  Unused raw video
 Still images to help tell a story non-traditionally

9.  Unused raw video
 Still images to help tell a story non-traditionally
 Repackaging content

10.  Unused raw video
 Still images to help tell a story non-traditionally
 Repackaging content
◦ Others are already doing this with our video
◦ Legality is in question

11.  Unused raw video
 Still images to help tell a story non-traditionally
 Repackaging content
◦ Others are already doing this with our video
◦ Legality is in question
 Content tailored for mobile

12. People are still
watching TV

13.  Live TV
◦ ~80%
 Time shifting
◦ 7-12% of viewing
 Online and smartphones
◦ ~11% of viewing
Source: Nielsen

14. 0
10
20
30
40
50
60
70
TV Online Smartphone
% of audience
Total in Millions
P 18-34
Source: Nielsen

15. 0
5
10
15
20
25
TV Online Smartphone
P18-24
TV
Online
Smartphone

16.  Households with smartphones
◦ 67%
 Households with tablets
◦ 31%
 Households with Smart TVs
◦ 17%
 Households with game consoles
◦ 46%

17.  Determine workflow

18.  Determine workflow
 What roles in your newsroom have downtime?

19.  Determine workflow
 What roles in your newsroom have downtime?
 Identify skills needed to help you hire

20.  Determine workflow
 What roles in your newsroom have downtime?
 Identify skills needed to help you hire
 Establish new deadlines

21.  Determine workflow
 What roles in your newsroom have downtime?
 Identify skills needed to help you hire
 Establish new deadlines
 Commit to training & retraining

22.  Determine workflow
 What roles in your newsroom have downtime?
 Identify skills needed to help you hire
 Establish new deadlines
 Commit to training & retraining
 Establish criteria for evaluation

23.  Pick stories that appeal to a younger audience

24.  Pick stories that appeal to a younger audience
 Quality, not quantity

25.  Pick stories that appeal to a younger audience
 Quality, not quantity
 Be nimble, strike with the story is hot

26.  Pick stories that appeal to a younger audience
 Quality, not quantity
 Be nimble, strike with the story is hot
 Determine what you can stop doing in order to
accomplish goals