Tony Brown Director of Product, Newsy As director of product for Newsy, Tony has overseen the development of systems that have grown to deliver over one billion video streams per year, including a full suite of mobile apps that have earned wide recognition. Newsy was acquired by the E.W. Scripps Company in January 2014. Tony is a University of Missouri alumnus.

1. Building the next generation of
mobile services
Tony Brown

2. getting my start in mobile

5. pumped money, resources into native mobile
apps while ignoring our mobile web and web
viewed platforms as silos rather
than as a funnel
seo suffered, design became stale
an evolving mobile strategy

6. web as a first impression platform
remains the most
common entry point for
push marketing
social media
email
newsletter

7. bandwidth and data use in context

8. 6%
13%
17%
19%
45%
Morning Before Work (24)
After Work or Fixing Dinner (10)
Before Bed or In Bed (9)
Killing Time (7)
While Doing Household Chores (3)

9. dynamic streaming
!
!
bandwidth
content bitrate

10. stratification and multiple standards
not just an Android problem

11. case study
arm64 compatibility in
Newsy for iOS

12. caching and reliability
striking a balance between
beauty and data responsibility

13. analytics
moving away from big data and toward actionable data
vanity metrics versus advanced metrics
video views per share
views per person per session
impressions per user per session

14. machine learning and personalization
customizing the delivery of
content on a truly 1:1 level
preference of content
location
device

15. push notifications
landing on the virtual doorstep