Smartphone owners who also have tablets are much more likely to use their smartphones for consuming news organization content than those who do not have tablets, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI). Smartphone owners with tablets also are more likely to pay for subscriptions to mobile news content (see chart 7.8) and to use smartphone newspaper apps (see chart 7.10).

1. donald w. reynolds rji journalism institute
2014 RJI Mobile Media
News Consumption Survey
Charts for Research Report 7
The Go-To Place for Ideas, Experiments, and Research • • • w ww.RJIonline.org

2. Who used smartphones and/or tablets?
Aged 18-34 Aged 35-54 Aged 55 or Older
23%
34%
44%
Smartphone Only
27%
34%
40%
Smartphone + Tablet
49%
23%
28%
Tablet Only
26%
38% 36%
All Mobile Media
Percentages of mobile media users within each category and age group
Mobile media users are participants who said they had used a smartphone and/or tablet in the
week prior to participating in the 2014 RJI Mobile Media News Consumption Survey.
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.1 Roger Fidler • 8/18/14

3. Who used smartphones and/or tablets?
34%
18-34
Smartphone Only Smartphone + Tablet Tablet Only
5%
52%
43%
35-54
13%
48%
40%
55 or Older
7%
55%
39%
All Ages
4%
62%
Percentages of mobile media users within each category and age group
Mobile media users are participants who said they had used a smartphone and/or tablet in the
week prior to participating in the 2014 RJI Mobile Media News Consumption Survey.
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.2 Roger Fidler • 8/18/14

4. Who used mobile to keep up with the news?
93%
85%
SMARTPHONE
ONLY
SMARTPHONE
+ TABLET
18-34
69%
76%
87%
69%
ONLY
TABLET 35-54
All Ages 68%
53%
81%
55 or Older
68%
75%
87%
Percentages of mobile news consumers within each category and age group
Mobile news consumers are participants who said they had used a smartphone and/or tablet to keep
up with the news in the week prior to participating in the Q1 2014 RJI Mobile Media News Survey.
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.3 Roger Fidler • 8/18/14

5. Who used mobile to keep up with the news?
18-34
Men
Women
Overall
Smartphone Only Smartphone + Tablet Tablet Only
67% 30% 3
53% 43% 4
61% 36% 3
35-54
Men
Women
Overall
56% 41% 3
42% 52% 6%
49% 47% 5%
55 or
Older
Men
Women
Overall
40% 49% 11%
36% 48% 16%
38% 49% 13%
All
Ages
Men
Women
Overall
57% 38% 5%
45% 48% 7%
51% 43% 6%
Percentages of mobile news consumers within each gender and age group
Mobile news consumers are participants who said they had used a smartphone and/or tablet to keep
up with the news in the week prior to participating in the Q1 2014 RJI Mobile Media News Survey.
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.4 Roger Fidler • 8/18/14

6. How do mobile news consumers compare?
Smartphone Only Smartphone + Tablet Tablet Only
42%
63%
44%
Income ≥ $75,000‡
49%
72% 73%
Average Ages
Smartphone Only 37
Smartphone + Tablet 43
Tablet Only 51
Employed
68%
43% 44%
College Degree
58% 62% 62%
Urban Location
Percentages of mobile news consumers within each category and group
Employed includes full-, part-, and self-employed; College Degree indicates at least a 4-year
college degree; Urban Location includes cities and suburbs with populations of 40,000 or more.
‡ Excludes 17% of mobile users overall who did not reveal their incomes.
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.5 Roger Fidler • 8/18/14

7. Consumed news organization content
[ Using a smartphone ]
83%
68%
SMARTPHONE
ONLY
SMARTPHONE
+ TABLET
18-34
70%
65%
77%
35-54
57%
46%
70%
55 or Older
68%
62%
77%
All Ages
73%
SMARTPHONE
OVERALL
Percentages of smartphone owners within each category and age group
Smartphone owners were asked if they had used their smartphones to get news stories or other content
provided by news organizations in the week prior to participating in the 2014 RJI Mobile Media Survey.
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.6 Roger Fidler • 8/18/14

8. Time spent with news organization content
SMARTPHONE… Less than 5 Minutes 5-20 Minutes More than 20 Minutes
18-34
… Only
+ Tablet
Overall
5% 36% 59%
2 27% 71%
4 32% 64%
35-54
… Only
+ Tablet
Overall
7% 34% 59%
3 31% 66%
5% 33% 62%
55 or
Older
… Only
+ Tablet
Overall
13% 30% 57%
10% 47% 43%
11% 40% 49%
All
Ages
… Only
+ Tablet
Overall
7% 35% 59%
4 34% 62%
6% 34% 60%
Percentages of smartphone news consumers within categories and age groups
Smartphone owners who said they had consumed news organization content on their smartphones
were asked about the amount of time (in minutes) they spent with this activity in a typical day.
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.7 Roger Fidler • 8/18/14

9. Who pays to subscribe to mobile news content?
Smartphone Only Smartphone + Tablet Smartphone Overall
8% 10% 9% 12% 16%
16%
9% 9%
4%
14% 10%
7%
18-34 35-54 55 or Older All Ages
Percentages of smartphone owners within each category and age group
Smartphone owners were asked if they were currently paying to subscribe to any news organization
content intended for consuming on smartphones and/or tablets.
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.8 Roger Fidler • 8/18/14

10. Who used smartphone news apps?
Smartphone Only Smartphone + Tablet Smartphone Overall
68%
3.2
66%
59% 55%
52% 3.1
3.0
3.6
45%
3.5
3.7
65%
55% 3.2
59%
2.8 3.0
62%
2.5
62%
2.7
63%
2.4
The average number of smartphone news apps used
by the owners who used smartphone news apps in the
week prior to taking the survey are shown in white type.
18-34 35-54 55 or Older All Ages
Percentages of smartphone owners within categories and age groups
Smartphone owners were asked how many smartphone news apps they had actually used
with their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey.
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.9 Roger Fidler • 8/18/14

11. Who used smartphone newspaper apps?
Smartphone Only Smartphone + Tablet Smartphone Overall
53%
50%
1.5 1.8
43% 46%
48%
38% 1.7
1.6
35% 1.5
1.6
38%
1.7
1.8
37%
1.6
40%
1.7
42%
The average number of smartphone newspaper apps used
by the owners who used smartphone newspaper apps in
the week prior to taking the survey are shown in white type.
18-34 35-54 55 or Older All Ages
1.6
37%
1.5
Percentages of smartphone news app users within categories and age groups
Smartphone owners who said they had used smartphone news apps were then asked how many were
smartphone newspaper apps in the week prior to participating in the 2014 RJI Mobile Media Survey.
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.10 Roger Fidler • 8/18/14

12. Who subscribes to printed newspapers?
Smartphone Only Smartphone + Tablet Smartphone Overall
13%
8%
28% 25%
22%
49%
54%
45%
24% 28% 26%
18-34 35-54 55 or Older All Ages
15%
Percentages of smartphone owners within each category and age group
Smartphone owners were asked if they subscribed to any printed newspapers at the time they
participated in the Q1 2014 RJI Mobile Media News Consumption Survey..
Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Donald W. Reynolds Journalism Institute CHART 7.11 Roger Fidler • 8/18/14

13. donald w. reynolds rji journalism institute
2014 RJI Mobile Media
News Consumption Survey
The intended purpose of these annual RJI sur veys is to gain
insights into who uses mobile media and how their uses for news
may change over time. The research reports can be found at:
www.rjionline.org/research/rji-mobile-media-project.
For more information, contact:
Roger Fidler
RJI Program Director for Digital Publishing
FidlerR@RJIonline.org
The Go-To Place for Ideas, Experiments, and Research • • • w ww.RJIonline.org