The intended purpose of these annual RJI surveys is to gain insights into who uses mobile media and how their uses for news may change over time. The research reports can be found at: www.rjionline.org/research/rji-dpa-mobile-media-project.

1. The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media
News Consumption Survey
Charts for Research Report 1
donald w.
reynolds journalism instituterji

2. Donald W. Reynolds Journalism Institute CHART 1.1 Roger Fidler • 4/22/14
Households with mobile media devices in 2014HOUSEHOLDS
WITHCHILDREN
HOUSEHOLDS
WITHOUTCHILDREN
75%
88%
68%
Smartphones
47%
62%
38%
Large Tablets
16%
23%
12%
Mini Tablets
54%
70%
45%
Tablets (both types)
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Percentages of households within each group
Participants in the 2014 RJI Mobile Media Survey were asked to give the number of adults and
children in their households and then asked how many had smartphones and media tablets.
A Household with Children is
one in which at least one member
was younger than 18 years of age.
36% of all participants said their
household included children.OVERALL

3. Donald W. Reynolds Journalism Institute CHART 1.2 Roger Fidler • 4/22/14
Who used a smartphone and/or media tablet?
Q1
2014
Q1
2013
Q1
2012
86% 84%
76%
Aged 18-34
79% 76%
61%
Aged 35-54
50%
38%
33%
Aged 55 or Older
71%
64%
57%
Overall
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of all respondents within each age group
Participants were asked if they had used a smartphone, large media tablet or mini media tablet in
the seven days prior to participating in the annual RJI Mobile Media News Consumption Surveys.

4. Donald W. Reynolds Journalism Institute CHART 1.3 Roger Fidler • 4/22/14
Who used a smartphone and a media tablet?
Q1
2014
Q1
2013
Q1
2012
29% 30%
26%
Aged 18-34
34% 33%
25%
Aged 35-54
20%
14% 12%
Aged 55 or Older
27% 25%
21%
Overall
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of all respondents within each age group
Participants were asked if they had used a smartphone, large media tablet or mini media tablet in
the seven days prior to participating in the annual RJI Mobile Media News Consumption Surveys.

5. Donald W. Reynolds Journalism Institute CHART 1.4 Roger Fidler • 4/22/14
Who used a smartphone?
Q1
2014
Q1
2013
Q1
2012
82% 79%
74%
Aged 18-34
75%
68%
53%
Aged 35-54
44%
28% 28%
Aged 55 or Older
66%
57%
52%
Overall
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of all respondents within each age group
Follow-up questions were used in the annual RJI Mobile Media Surveys to verify that what the
participants said they had were actually smartphones and not feature phones or basic cell phones.

6. Donald W. Reynolds Journalism Institute CHART 1.5 Roger Fidler • 4/22/14
Who used a large media tablet?
Who used a mini media tablet?
Q1
2014
Q1
2013
Q1
2012
28% 28%
23%
Aged 18-34
33% 31%
25%
Aged 35-54
22%
17%
13%
Aged 55 or Older
28% 25%
21%
Overall
5% 8% 7%
Aged 18-34
8%
12% 11%
Aged 35-54
5% 7% 6%
Aged 55 or Older
6% 9% 8%
Overall
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of all respondents within each age group
Both types of tablets were used by 1.5% of respondents in 2014; 1.1% in 2013; 2.4% in 2012.
In 2014, 32% of respondents overall used a large tablet and/or mini tablet.

7. Donald W. Reynolds Journalism Institute CHART 1.6 Roger Fidler • 4/22/14
Types of smartphones used
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of smartphone users within each group
Participants In the 2012 RJI survey were asked to specify the brand of smartphone they were
using. In the 2013 and 2014 surveys they were provided with a list of brands to select from.
Q1
2014
Q1
2013
Q1
2012
49% 46%
40%
Apple iPhone
43%
38% 40%
Android-Powered
0%
5%
13%
Blackberry
7%
11%
7%
Other Types
Android-Powered includes all Samsung-
branded smartphones. They were used
by 59% of Android-powered smartphone
owners in Q1 2014.
Blackberry was the most popular
smartphone in the United States until
Apple launched the iPhone in 2007.
Blackberry was not mentioned by
respondents in the 2014 survey.
Other Types includes Microsoft
Windows smartphones. They were
used by 1% of respondents in Q1
2014. They were not mentioned by
respondents in the 2012 and 2013
surveys.

8. Donald W. Reynolds Journalism Institute CHART 1.7 Roger Fidler • 4/22/14
Types of large media tablets used
68%
76%
88%
Apple iPad
16%
10% 8%
Other Android
7% 5% 4%
Other Types
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of large tablet users within each group
Participants In the 2012 RJI survey were asked to specify the brand of large tablet they were
using. In the 2013 and 2014 surveys they were provided with a list of brands to select from.
Q1
2014
Q1
2013
Q1
2012
10% 9%
0%
AmazonKindleFire
Amazon Kindle Fire with a 9-inch display was launched in Q4 2012.
It uses a version of the Android operating system.
Other Android includes the Barnes and Noble Nook tablet with a
9-inch display that launched in Q4 2012. It was used by about 1%
of respondents in Q1 2013 and 3% in Q1 2014.
Other Types includes the Microsoft Surface RT with a 10.6-inch
display that also launched in Q4 2012. It was used by about 1%
of respondents in Q1 2013 and Q1 2014. Also included are tablets
that respondents could not identify by brand or type.

9. Donald W. Reynolds Journalism Institute CHART 1.8 Roger Fidler • 4/22/14
Types of mini media tablets used
41%
25%
Apple iPad Mini
19% 22% 22%
Other Android
13% 10% 10%
Other Types
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of mini tablet users within each group
Participants In the 2012 RJI survey were asked to specify the brand of mini tablet they were
using. In the 2013 and 2014 surveys they were provided with a list of brands to select from.
Q1
2014
Q1
2013
Q1
2012
27%
42%
68%
AmazonKindleFire
Apple iPad Mini with
a 7.9-inch display was
launched in Q4 2012.
Other Android includes the Barnes and
Noble Nook tablet with a 7-inch display.
It was used by 15% of participants in
2012, 8% in Q1 2013 and 3% in Q1 2014.
Other Types includes tablets that
participants could not identify by brand
or type. Some may have been Android-
powered tablets.

10. The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media
News Consumption Survey
The intended purpose of these annual RJI surveys is to gain
insights into who uses mobile media and how their uses for news
may change over time. The research reports can be found at:
www.rjionline.org/research/rji-mobile-media-project.
For more information, contact:
Roger Fidler
RJI Program Director for Digital Publishing
FidlerR@RJIonline.org
donald w.
reynolds journalism instituterji