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CMA: NATIONAL CONFERENCE
  NEW YORK, NY MARCH 2011
       DR. RICHARD GANAHL
BLOOMSBURG UNIVERSITY, PA
TABLE OF CONTENTS
   •  U NOW: WHAT IS IT?
    B
   •  TAFF DEVELOPMENT
    S
   •  ONTENT STRATEGIES
    C
   •  OCIAL MEDIA PROMO’S
    S
   •  DIT & TRAFFIC PROMO’S
    E
PURE PLAY: BRANDING & TRAFFIC STRATEGIES   2
PURE PLAY/STAND-ALONE:
  •  AYBE UNIQUE IN USA
   M
  •  O AFFILIATION W/ OTHER
    N
  STUDENT CAMPUS MEDIA
  •  O OFFICE…NO BUDGET
    N

PURE PLAY: BRANDING & TRAFFIC STRATEGIES   3
PURE PLAY/STAND-ALONE:
   •  AYBE UNIQUE IN USA
    M
   •  O AFFILIATION W/ OTHER
     N
   STUDENT CAMPUS MEDIA
   •  O OFFICE…NO BUDGET
     N

PURE PLAY: BRANDING & TRAFFIC STRATEGIES   4
BU NOW TRAFFIC TO DATE
•  255,000 TOTAL VISITORS
•  5,000 UNIQUE VISITORS
 7
•  52 VARIOUS COUNTRIES
 1
•  -800 DAILY PAGEVIEWS
 5




PURE PLAY: BRANDING & TRAFFIC STRATEGIES   5
RECRUIT & RETENTION
•  CROSS ALL MAJORS
 A
•  RIZES AND PARTIES
 P
•  RESS PASS & T-SHIRTS
 P
•  5-30 @ WKLY MEETINGS
 2




 PURE PLAY: BRANDING & TRAFFIC STRATEGIES   6
E-RESTAURANT PAGE
•  0 LOCAL RESTAURANTS
 1
•  ULL BRANDED MENU
 F
•  NLINE ORDER LINK
 O
•  TICKY & HIGH TRAFFIC
 S




  PURE PLAY: BRANDING & TRAFFIC STRATEGIES   7
TODAY’S TOP GALLERIES
•  ASY TO LOAD MANY PIC
 E
• SEE YOUR PIC’ CARDS
 ‘
•  REAT WAY TO STORY TELL
 G
•  EEP ‘EM ON BU NOW SITE
 K




   PURE PLAY: BRANDING & TRAFFIC STRATEGIES   8
BU NOW TV & I-RADIO
•  TUDIO & ON LOCATION
 S
•  HOOT STUDIO MONDAY
 S
•  AUNCH ON WEEKEND
 L


PURE PLAY: BRANDING & TRAFFIC STRATEGIES   9
SOCIAL MEDIA EDITOR
•  DIT & EVENT PROMO
 E
•  WITTER, DIGG
 T
•  TUMBLEUPON, FARK
 S
•  LASHDOT
 S
•  RIEND BU NOW NOW!!!
 F


 PURE PLAY: BRANDING & TRAFFIC STRATEGIES   10
EDIT & TRAFFIC PROMO’S
   •  LYERS, POSTERS, SHEETS
    F
   •  ABLE TOPS, BUS STOPS
    T
   •  -MAIL BLASTS
    E
   •  EARCH ENGINE OPTIMA’Z
    S
   •  ITE TRAFFIC PROMOS
    S


PURE PLAY: BRANDING & TRAFFIC STRATEGIES   11
•  E THERE NOW
 B

•  WW.BUNOW.ORG
 W




PURE PLAY: BRANDING & TRAFFIC STRATEGIES   12

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BU Now: Pure Play Branding & Traffic Strategies

  • 1. CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2011 DR. RICHARD GANAHL BLOOMSBURG UNIVERSITY, PA
  • 2. TABLE OF CONTENTS •  U NOW: WHAT IS IT? B •  TAFF DEVELOPMENT S •  ONTENT STRATEGIES C •  OCIAL MEDIA PROMO’S S •  DIT & TRAFFIC PROMO’S E PURE PLAY: BRANDING & TRAFFIC STRATEGIES 2
  • 3. PURE PLAY/STAND-ALONE: •  AYBE UNIQUE IN USA M •  O AFFILIATION W/ OTHER N STUDENT CAMPUS MEDIA •  O OFFICE…NO BUDGET N PURE PLAY: BRANDING & TRAFFIC STRATEGIES 3
  • 4. PURE PLAY/STAND-ALONE: •  AYBE UNIQUE IN USA M •  O AFFILIATION W/ OTHER N STUDENT CAMPUS MEDIA •  O OFFICE…NO BUDGET N PURE PLAY: BRANDING & TRAFFIC STRATEGIES 4
  • 5. BU NOW TRAFFIC TO DATE •  255,000 TOTAL VISITORS •  5,000 UNIQUE VISITORS 7 •  52 VARIOUS COUNTRIES 1 •  -800 DAILY PAGEVIEWS 5 PURE PLAY: BRANDING & TRAFFIC STRATEGIES 5
  • 6. RECRUIT & RETENTION •  CROSS ALL MAJORS A •  RIZES AND PARTIES P •  RESS PASS & T-SHIRTS P •  5-30 @ WKLY MEETINGS 2 PURE PLAY: BRANDING & TRAFFIC STRATEGIES 6
  • 7. E-RESTAURANT PAGE •  0 LOCAL RESTAURANTS 1 •  ULL BRANDED MENU F •  NLINE ORDER LINK O •  TICKY & HIGH TRAFFIC S PURE PLAY: BRANDING & TRAFFIC STRATEGIES 7
  • 8. TODAY’S TOP GALLERIES •  ASY TO LOAD MANY PIC E • SEE YOUR PIC’ CARDS ‘ •  REAT WAY TO STORY TELL G •  EEP ‘EM ON BU NOW SITE K PURE PLAY: BRANDING & TRAFFIC STRATEGIES 8
  • 9. BU NOW TV & I-RADIO •  TUDIO & ON LOCATION S •  HOOT STUDIO MONDAY S •  AUNCH ON WEEKEND L PURE PLAY: BRANDING & TRAFFIC STRATEGIES 9
  • 10. SOCIAL MEDIA EDITOR •  DIT & EVENT PROMO E •  WITTER, DIGG T •  TUMBLEUPON, FARK S •  LASHDOT S •  RIEND BU NOW NOW!!! F PURE PLAY: BRANDING & TRAFFIC STRATEGIES 10
  • 11. EDIT & TRAFFIC PROMO’S •  LYERS, POSTERS, SHEETS F •  ABLE TOPS, BUS STOPS T •  -MAIL BLASTS E •  EARCH ENGINE OPTIMA’Z S •  ITE TRAFFIC PROMOS S PURE PLAY: BRANDING & TRAFFIC STRATEGIES 11
  • 12. •  E THERE NOW B •  WW.BUNOW.ORG W PURE PLAY: BRANDING & TRAFFIC STRATEGIES 12