The art of creating sticky content that people want to read and link to. Presentation Slides from RETech South

1. +
Masterbaiting
The fine art of creating link bait content
www.sacriliciousmarketing.com By: Mary McKnight

2. Matt Cutts defines link bait as
anything “interesting enough to
catch people’s attention.”
+ What is Masterbaiting?
The term is driven from the SEO tactic of “link baiting.” Some witty
SEOs that specialized in link baiting began calling themselves Master
Baiters.
Link Bait is: content that people want to read and link to

3. What will linkbait do for you?
• Builds natural backlinks at optimal velocity
• The more links you have the higher you
show up in Google
SEO
+ • Interesting content drives in traffic
• Creates a need in the visitor’s mind to re-
visit
Traffic
• Creates a need for visitors to become
subscribers
• Can provide new income opportunities
Conversion

4. How linkbait helps your SEO
+ Seach Engine Optimization
Builds backlinks for you over time so it saves you time
Backlinks are links from other sites to yours (google weighs
them heavily)
Helps your site rank in the engines better
Keeps link velocity up

5. Matt Cutts defines link bait as
anything “interesting enough to
catch people’s attention.”
+ Repeat Traffic
Creates a stickiness on your site that makes people want to
come back and visit your site
Gives people a reason to WANT tot subscribe to your RSS Feed
Keeps the site lively and entertaining

6. 1 Linkbait post per month can
result in thousands of new links
to your site
+ Examples of Linkbait
Humor Contests and Badges
Viral Video Top 10 Lists
News Tools/Applications

7. Humor and Lists
+

8. Viral Video
+

9. The Complaint Letter
+

10. Contests and Badges
+

11. Ideas for Real Estate
Complaint Letter to Obama, Bank,
Homeowner in Foreclosure
The 10 Worst/Ugliest Homes on the
Market
Humorous Take on Bad Lending
+ Practices
Video rant on the bailout or bad lending
practices
Christmas contest for best house
decorations or lights
For more ideas, visit or hire:
www.sacriliciousmarkeitng.com
Provides linkbait consulting

12. How to Market Linkbait Posts
Linkbait posts can be placed on Ezinearticles.com,
Goarticles.com or other article syndication sites
Use social media sites like Twitter, Facebook and LinkedIn to
tickle your friends with these posts
+ get new driving toolsyour posts Delicious and StumbleUpon
Use traffic like Digg,
to viewers to
Since you only write these once in a while, be sure to tickle
your friends and ask them to read, comment and Digg,
Delicious or Stumble these posts as well