1. The New OnlineUsing Social Networks to Promote Your Business Presented by: Robert CioffiManaging Partner rcioffi@pro-comp.com

2. Installing confidencein your network We are Trusted Technology Advisors for small and mid-sized businesses throughout the NYC metro area. We design, install and maintainMicrosoft Windows based networks. We help customers who are…  Overwhelmed or confused by technology problems.  Frustrated by poor and unresponsive support.  Feeling helpless when faced with new IT challenges. www.pro-comp.com 2

4. The New Online Food for Thought The latter generations do not remember a world without digital technology. 4 Copyright © 2009, Progressive Computing, Inc.

5. The New Online What is Web 2.0? Coined by DarciDiNucci (1999) “Fragmented Future”Promoted by Tim O’Reilly (2004) “Web 2.0 Conference” Definition: Web 2.0 is a second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the Internet. It’s the difference between publishing and participation. 5 Copyright © 2009, Progressive Computing, Inc.

6. The New Online What is Web 2.0? Perspective Examples 6 Copyright © 2009, Progressive Computing, Inc.

7. The New Online The Screamby Edvard Munch Managing Change Technology is revolutionizing communication, but do you need to change? Some things remain the same: verbal, written, oral skills; presentation, style and diction. Change is coming. Gen Y and Z are inbred with technology. As the workforce matures, they will begin to dictate the methods and standards for business and personal communication. In fact, it’s already begun. 7 Copyright © 2009, Progressive Computing, Inc.

8. The New Online Getting Started How do you eatan elephant? 8 Copyright © 2009, Progressive Computing, Inc.

9. The New Online Easy for users to contribute videos. Central location to find clips with good searching. It’s all about content – not slick production. Think: Viral Marketing. Ideas to promote yourself… Create videos to promote your product or service. Create videos to demonstrate or educate. 9 Copyright © 2009, Progressive Computing, Inc.

10. The New Online A blog is a user-created websitewhere entries are made in journal style. Blogs often provide commentary or news on a particular subject or function as personal diaries. The ability for readers to leave comments in an interactive format is an important part of blogs. Your active participation in blogs can get you noticed as a subject matter expert. Be passionate and creative. Have something interesting or important to say. 10 Copyright © 2009, Progressive Computing, Inc.

11. The New Online Social Networks “Social networking sites like established giants MySpace and Facebook as well as up-and-comers like Bebo, hi5, Tagged and Xanga, to name a few, have quickly emerged as places that marketers are not just willing to target - they consider these ad buys to be absolutely necessary to attract fickle, younger consumers.”- CNN Money.com, March 20, 2007 LinkedIn.com is a business oriented networking site primarily used by professionals to promote themselves or their businesses. By mid 2009 it boasts 40+ million registered users. 11 Copyright © 2009, Progressive Computing, Inc.

12. The New Online Profile Marital status, birthday, hometown; political and religious views; photos; favorite music, TV, movies, books, quotes; education; employer; affiliations, etc. Friends People can find you and vice-a-versa; Invite someone to be your friend. This builds your network. Wall & Status Changes to your profile/status are seen by your friends. Friends can write on your wall. 12 Copyright © 2009, Progressive Computing, Inc.

13. The New Online Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question:What are you doing? Followers are people who monitor your status. You follow people that you want to monitor. Making changes to your status is called an update or tweet. When you tweet, all your followers get notified – typically to a cell phone. Think of this like sending a TEXT to a group of people all at the same time. 13 Copyright © 2009, Progressive Computing, Inc.

14. The New Online What is Linkedin? Online network of 40 million professionals representing 150 industries. Free to join, but you can upgrade account to add tools for connecting with others. Based on “Social Graph” theory much like FaceBook or MySpace. Does not replace traditional business networking. You should connect with people you trust. 14 Copyright © 2009, Progressive Computing, Inc.

15. The New Online What can you do with LinkedIn?  Find potential clients, vendors, experts or partners.  Be found for business opportunities.  Search for a job, or post a job listing.  Reverse Leads: Get introduced to others through people you know.  Leverage the community to get answers. 15 Copyright © 2009, Progressive Computing, Inc.

17. Professional Experience

18. Education, Photo, Interests, Honors

19. Contacts

20. Connections and your Network

21. Groups

22. Find and Join a Group

23. Group Discussions

24. Inbox

25. Manage Introductions, InMails, etc.16 Copyright © 2009, Progressive Computing, Inc.

26. The New Online My Profile Who You Are What I’m Doing Experience Education Recommendations Connections Public Profile 17 Copyright © 2009, Progressive Computing, Inc.

27. The New Online Connections: Other people with a LinkedIn account that have established a “connection” with you. Your connections are the basis of your network which consists of: your connections, your connections’ connections, and the people they are connected with. 18 Copyright © 2009, Progressive Computing, Inc.

28. The New Online Tip 1: Follow a discussion Tip 2: Read/post comments Tip 3: Check out the members Tip 4: Start a discussion Tip 5: Search for Groups Tip 6: Link with other members 19 Copyright © 2009, Progressive Computing, Inc.

29. The New Online Or, they can read it online... Network Updates keep you more connected by providing snippets of pertinent information. Your connections will receive digest emails of all their connection activity. Similar to twitter but not as frequent. 20 Copyright © 2009, Progressive Computing, Inc.

30. The New Online Searching is a great tool for finding warm leads. Searching is a self-help Reverse Lead mechanism. How can I search? What am I searching for? People, Jobs, Companies, Answers & Groups Examples: “Recon” your Prospects: View public profiles Cold Call List: Who already knows these people? Don’t wait for a lead – reach out and take one! 21 Copyright © 2009, Progressive Computing, Inc.

31. The New Online Searching is a great tool for finding warm leads. 22 Copyright © 2009, Progressive Computing, Inc.

32. The New Online Let’s search people within my network. 23 Copyright © 2009, Progressive Computing, Inc.

33. The New Online LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective. 24 Copyright © 2009, Progressive Computing, Inc.

34. The New Online 25 Copyright © 2009, Progressive Computing, Inc.

35. The New Online Success Stories The “Job” posting. The domain name: progressivecomputing.com The introduction to other non-profits. Browsing the connections of a connection, we found one whose title was “Consultant for Non Profits” which interested us very much. To boot she was connected to an existing Non Profit client making the introduction easier. The request for referral. Browsing the connections of a connection (a client), we found many of their connections to be potential clients. InMail was sent to connection (our client) asking for general recommendation to their connections. Result = new prospect. How about you? 26 Copyright © 2009, Progressive Computing, Inc.

36. The New Online 10. Complete your profile including photo & experience. 9. Fill in your “public profile” – Full View is indexed by Google. 8. Create an email signature: http://www.linkedin.com/in/rcioffi 7. Ask for and give Recommendations. 6. Turn those FAT decks of business cards into connections. 5. Join Groups and search for long lost contacts. 4. Upgrade your account and start sending InMails. 3. Ask for introductions – think “Reverse Leads”. 2. Incorporate LinkedIn with ALL your networking activity. 1. Link with ME!!!  27 Copyright © 2009, Progressive Computing, Inc.

37. The New Online Q & A 28 Copyright © 2009, Progressive Computing, Inc.