Linked In is one of the most effective tools for building key relationships and specific targeting of prospects. This presentation will help you clearly understand the LI environment and how to navigate your way to success.

1. Leveraging LinkedIn
for Business
Richard C. Brasser and Kristen Galli
The Targeted Group
January 20, 2010
©2010 The Targeted Group

2. Today’s Presenters:
Richard Brasser Kristen Galli
Twitter: @socmedia365 Twitter: @TheTG
Gvoice: 646.719.0619 Gvoice: 407.243.8554
Email: rbrasser@targetedgroup.com Email: kgalli@targetedgroup.com
www.thetargetedgroup.com
866-738-8768

3. What IS social networking?
• Ask a few people in crowd

4. Just for kids

5. It is about…
A global network

6. It is about…
Instant information

7. It is about…
Viral growth of your message

8. The most important
first step is to…
…BE A PART OF THE CONVERSATION

10. Social Media Landscape

12. LinkedIn:
2003 to Today

13. More that 350 Million Active Users
LinkedIn Has Over 53 Million Users
Spanning Over 200 Countries

14. Unique Advantages of
Using LinkedIn for Business

15. Gated Access Approach

16. Users = Business Professionals

17. Make Introductions
Accountability

18. Find Jobs and Job Candidates

19. Research Companies
Learn Who Your Customer Is

20. Find TARGETED Prospects

21. The Story of 3G JUICE

22. C.A.P.T.’N. (Create Your Account)

23. C.A.P.T.’N. (Acclimate Yourself to your Surroundings )
Snapshot:
An overview of your name, location,
current title, and profile picture.
Status Bar:
Share professional updates with your network.
Public Profile:
Includes information such as your
current and most recent job,
education, LinkedIn connections,
and websites.
Additional Information:
Includes experience,
education, groups and
recommendations.

24. C.A.P.T.’N. (Acclimate Yourself to your Surroundings )

25. C.A.P.T.’N. (Publish /Post)
Mr. Lawrence is a seasoned leader and entrepreneur
in the construction industry , with more than 30 years
experience as principal and founding partner of several
major construction firms.
Under his leadership , these firms completed more
than $2.8 billion in construction for the hospitality,
commercial, institutional, government, and Industrial
market sectors, both domestically and internationally.
- Team Customer Service
- Visual Merchandising and Marketing Plan
- Renovation and Restoration Experience

26. C.A.P.T.’N. (Tools and Analysis)
Applications
LinkedIn applications enable
you to enrich your profile,
share and collaborate with your
network, and receive key
insights that help you be more
effective.

27. C.A.P.T.’N. (Tools and Analysis)
Google Analytics
Use Google Analytics to
track the number of visitors
from your LinkedIn profile to
your website.

28. C.A.P.T.’N. (Network)

29. 10 minutes = One Million Dollars

30. How do you connect with your prospects??
Use the tools available to you!

31. Mobile

32. LinkedIn Groups
Natural Recommendations = Trust

33. Case Study:
How LinkedIn Groups helped generate $10,000
for my business

34. LinkedIn Answers

35. Case Study:
How LinkedIn Answers turned into a $250,000 contract

36. Recommendations

37. Leveraging LinkedIn for Business
• Integrate with your existing strategy
• Measure sales and ROI
• Assign resources and allocate time

38. P.O.S.T.
Four Simple Steps to Design Your Strategy
People
Objectives
Strategy
Technology

39. 10 ways to increase your impact with

40. 10 Power Steps
1. Create a polished profile
2. Connect and reconnect
3. Reach out to current and former clients
4. Join groups where your customers gather
5. Look at individual profiles
Source: Mashable

41. 10 Power Steps
6. Use common interests to turn a cold call
into a warm call
7. Post relevant content onto groups
8. Answer questions
9. Create your own group
10. Share news
Source: Mashable