Communicating in the enterprise is increasingly done through video — from corporate communication, training, and employee engagement, to marketing, customer service, and more. Companies want to centralize, manage, and make video discoverable in the same ways they have so successfully done with text-based materials over the past 20 years. To do so, though, video must be elevated to a "first-class citizen" within existing enterprise content management systems.
Join RAMP & Joel "SharePoint Joel" Oleson on 45-minute live webinar. You will learn about:
- The current state of video and key use cases for video in the enterprise
- Incorporating video into existing content management implementations (like SharePoint)
- The steps you can take to make video a first-class citizen in your enterprise
Your Hosts: Nate Treloar, VP & GM Enterprise, RAMP and SharePoint Joel
Who Should Attend: Anyone who’s interested in making video in the enterprise more valuable, more versatile, and more contextual. If you create, distribute, manage or use video in your enterprise, don’t miss this webinar.
Technology, devices, and software for creating high quality video have become ubiquitous……resulting in exploding amounts of video content being used to communicate inside and outside the enterprise……making video an integral part of all enterprise platforms is now mission critical
As video productions costs come down, the volume of video has gone up. At the same time, so has the complexity of making this video accessible to the target audience (employees, customers, partners) and the tools they use everyday to find information (search, E/WCMS).This is what happened 10 years ago with documents and “document management” about 10 years ago and what spurred the interest in “enterprise search” solutions to deal with “information overload”.
Analyst agree that video is growing, both in terms of volume and the need to expose to search.
So let’s talk about how we make video valuable. Our value is generated across four core principles. The first is we help make your videos more discoverable. If your content can’t be found, it’s not going to be consumed, so RAMP’s solutions help ensure your videos are discovered across major search sites, like Google, Bing; major social sites and within all of the content you produce on your website as well. Second, if people won’t engage with your content, you won’t have a very large business opportunity. And our technology is unique in that it drives more video streams per session, longer video time on site, and more overall engagement with your video assets. And we do that with our award-winning lean-forward video solutions, which we’ll demonstrate later. We help you make your video more versatile. The reality today is that your video needs to be discovered and consumed across all platforms – web, mobile, connected devices, and TVEverywhere. And finally we make your video more monetizable. Our technology uses the same approach for enhancing discoverability and engagement to help you both generate more inventory around your video and target inventory better to your video. We do that with our powerful metadata approach which generates contextual cues and targeting around video assets in a very unique way. <click>
Enterprises are using video across a variety of critical business applications. Video used for employee-facing applications have been shown to increase employee engagement, job satisfaction, work efficiency and effectiveness, and employee retention. New employees these days (the “millenials”), informed by their experiences using the Web, no longer expect video – they demand it.
Video used for customer-facing applications is a proven, powerful tool for driving corporate brand and reputation and, ultimately, revenue.
A little bit about RAMP as we get started. Our premise is that We Make Video Valuable. Our goal since we started is to help you derive more value from all the content you produce. We’re a successful company; we were founded in 2005. We’re ventured backed and we reached profitability last year (2012). Late in 2012 we raised a growth round and now are continuing to invest for growth. Our technology has a terrific track record. It is a cloud-based solution. We serve some of the largest media companies in the world and have been doing so for the past 6-7 years. This technology has been proven at huge scale with tremendous reliability. This positions us well to provide a solid, scalable solution to businesses using video for internal and external communication as well. Our core differentiator is the unique IP we were born with as a result of spinning out of a government research lab called BBN Technologies in Cambridge, MA. BBN has been around since WWII but over the past 20 years developed speech-to-text, natural language processing and search technology for broadcast television and telephony indexing. And we’ve used that technology and put it into a cloud solution to help make your video more valuable.
The RAMP Platform consists of three major technologies. The first is MediaCloud. This is where the assets are ingested and then value-enriched. We do this through our unique patented metadata generation capability. So we create time-coded transcripts, time-coded tags; we render thumbnails and we also do transformation services on those videos, including encoding, storage and streaming. So MediaCloud is where you enrich and manage all of the content as it comes into the system. Second, we optimize all that content with our MetaQ matching engine. This is where all the metadata we produce for your videos as well as articles, galleries, slideshows, etc., is indexed. So MetaQ is the search index that we provide, as well as the matching engine for serving related content (and related ads) around that video content. Third is MetaPlayer; this is how all of that enrichment gets delivered to the end user. MetaPlayer is a Javascript and HTML5-based framework, and it wraps around virtually any popular video player technology, including Brightcove, Kaltura, YouTube and many others. This is where all that metadata enrichment and related content actually gets delivered to your end user. This makes all of your video metadata-powered so users can search within the video, use jump-to navigation, and you get the ability to synchronize and display related content across both the first and second screen. The resulting goal being taking advantage of the fact that videos have a timeline. Unlike any other content, videos are unique in that they have a timeline. The ability to enrich that timeline really sets video apart in terms of its ability to generate tremendous value for publishers and for the end users as well. These three components are designed to deliver that value on behalf of our customers.
Tight integration of RAMP MediaCloud’s video management services with SharePoint means that familiar tools are available to simplify video asset management and to make video natively accessible to all information workers and all SharePoint workloads include: Search, Content Management, Social, Analytics, Workflow, etc…RAMP provides custom Web Parts for creating engaging end media player experiences and enhances the out-of-the-box SharePoint search to make audio and video content more natively searchable and discoverable.