Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe

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RAMP Group

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Rewarding the
Right Behaviour in
a Mobile World
By Chris Rolfe

@mobilitrix mobilerewards

@mobilitrix mobilerewards

The Mind of the Consumer

@mobilitrix mobilerewards

Areas of Application

Consumer Pharmaceutical NGO

@mobilitrix mobilerewards

Why Rewards Impact Behaviour
Reward - a positive stimulus that can
be presented in the process of
reinforcing behaviour

“Resources are scare. People
respond to incentives”
Prof. Steven Landsburg

@mobilitrix mobilerewards

Measurement: 3 Key Terms:

Return on Investment (ROI)

Average Customer Acquisition Cost
(Av.CAC)

Customer Acquisition Cost
(CAC)

@mobilitrix mobilerewards

3 Constraints an Analogue World

@mobilitrix mobilerewards

3 Enablers in a Mobile World

6bn Connected
Data Analytics
Mobile Phones POS

@mobilitrix mobilerewards

Types of Rewards

Type Definition
Financial Typically cash
Product Coupons &vouchers
Utility Airtime, e-currency, electricity

Recognition Awards, plaques, clubs

Other Gifts, holidays, experiences

@mobilitrix mobilerewards

Experience a live demo!

SMS NP to 33009

@mobilitrix mobilerewards

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Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe

1. Rewarding the Right Behaviour in a Mobile World By Chris Rolfe @mobilitrix mobilerewards @mobilitrix mobilerewards

2. The Mind of the Consumer @mobilitrix mobilerewards

3. Areas of Application Consumer Pharmaceutical NGO @mobilitrix mobilerewards

4. Why Rewards Impact Behaviour Reward - a positive stimulus that can be presented in the process of reinforcing behaviour “Resources are scare. People respond to incentives” Prof. Steven Landsburg @mobilitrix mobilerewards

5. @mobilitrix mobilerewards

6. Measurement: 3 Key Terms: Return on Investment (ROI) Average Customer Acquisition Cost (Av.CAC) Customer Acquisition Cost (CAC) @mobilitrix mobilerewards

7. 3 Constraints an Analogue World @mobilitrix mobilerewards

8. 3 Enablers in a Mobile World 6bn Connected Data Analytics Mobile Phones POS @mobilitrix mobilerewards

9. Types of Rewards Type Definition Financial Typically cash Product Coupons &vouchers Utility Airtime, e-currency, electricity Recognition Awards, plaques, clubs Other Gifts, holidays, experiences @mobilitrix mobilerewards

10. Experience a live demo! SMS NP to 33009 @mobilitrix mobilerewards

11. Way Forward @mobilitrix mobilerewards

Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe

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Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe