1. Harnessing The Social Web
Mike Stopforth – www.cerebra.co.za
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2. Blank slide style for slides that require no heading.

3. A Real Prophet
“The web is more a social creation
than a technical one. I designed it for a
social effect - to help people work
together - and not as a technical toy”
Tim Berners-Lee

4. 1 Valuable Lesson
CODE is commodity
COMMUNITY is priceless

5. 3 Stages
 Ideas
 Execution (or development)
 Community (or value)

6. Why Is Community So Important?
 Ordinary people // Extraordinary
results (consumers prosumers)
 People exist in networks (which we
can see)

7. The Value Of A Network
“The value of a telecommunications
network is proportional to the square
of the number of connected users of
the system”
Metcalfe‟s Law

8. The Value Of A Network

9. www.samsungblog.co.za
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11. MARCH „08 MARCH „09
Members 312 4,712
Total visits 2,784 39,395
Unique visits 2,475 31,742
Pages / visit 2.44 2.78
Pageviews 6,782 109,674
Average time on 00:02:23 00:03:21
site
Bounce rate 61.31% 58.53%

12. Community Owned
 Influencing the influencers
 Relinquishing control
 Listening to the community

13. Thank You
 www.mikestopforth.com
www.cerebra.co.za
www.afrigator.com