1. RAJESH P. DUBEY
Mobile: +91 9099936462| E-Mail: rpdubey30@gmail.com
Current Location: Lucknow, Uttar Pardesh (India)
SENIOR SALES PROFESSIONAL
After-Sales | Marketing | Business Development | Channel Sales
Result-Oriented Sales & marketing executive with verifiable year-after-year success achieving
revenue, profit, and business growth objectives. 18 Years in after, Sales & Marketing, Channel
Management, Business Development, and Team Management with reputed organizations. Currently
designated as Sr. Area Manager - Parts with M/S Tractors and Farm Equipment Ltd.(TAFE)
CORE COMPETENCIES EXPERIENCE SUMMARY (PICTORIAL)
* Sales Strategy Planning Tractors and Farm Equipment Limited (TAFE), Gujarat
* Channel Sales
M/s Lucas Indian Service Limited
* Distribution Management
M/s Elofic Industries Limited
* Strategic Negotiation
* Marketing Strategies
* Business development
* Sales Budgeting / CAPEX
* Cost Management
* Resource Management
* Team management
KEY HIGHLIGHTS
In M/S Tractors and Farm Equipment Limited (TAFE)
 Awarded Best Executive (North Zone) for the year 2004 & 2005
 Member of the Best Zone award for the year 2004-2005
 All India First runner up (Territory Manager) award for the year 2006-2007
 Winner of foreign trip on achieving stretched budget 2006-07
 All India Best Zone award on Receivables control >30 days in 2008-09
PERSONAL DETAILS EDUCATIONAL DETAILS

Date of birth: 1
st
January, 1972

2000 - 01: PGDM- Sales & Administration | IMACT
Allahabad

Nationality: Indian

1999: Masters of Commerce (M.Com) | Chhatrapati

Marital Status: Married Shahu ji Maharaj University Kanpur (Private)

Language Known: English, Hindi

1992: Bachelors of Commerce (B.Com) | Lucknow
University, Lucknow

IT Skills: MS Office (Word, Excel,
PPT), internet TRAINING
 Successfully completed Product Training in PTC By
TAFE Ltd. ( Phase I & ii and New Product )
 Successful Completed Training of NIS Sparta for Spare
parts Sales, Team Management, Business Development
and SMART Working

Successfully completed MDP (Managements Development
Programme) 7 Habits of Highly effective people

2. PROFESSIONAL EXPERIENCE
Senior Area Manager (SBU Spares) June 2004 - till date
M/S Tractors and Farm Equipment Limited (TAFE)
Tractors and Farm Equipment Limited (TAFE), a US $1.6 billion tractor major incorporated in 1960 at
Chennai, India, is the third largest tractor manufacturer in the world. Part of The Amalgamations
group is one of India's largest light engineering groups with interests in businesses that are
predominantly in automobile components but also extend to diverse areas such as plantations,
batteries, printing, book selling, pesticides and plantation products, engineering tools and paints.
Responsibilities:
 To achieve the sales targets of all the segments through distributors. To manage the channel partners
at primary and secondary level to achieve the AOP plans. To drive marketing activities in the region for
brand development.
 To supervise over all business of the region both at primary and secondary level. To supervise and guide the
sales team to achieve the company business goals
 Responsible for collection of payments, road permits and C-forms from the distributor. To manage marketing
budgets vs. expenses. To manage travel expenses as per the regional budget
AOP Sales Target

Preparing Annual Business Plan for production department and Achievement conducting
Monthly Operational Review (MOR) to ensure achievement of
monthly budgets (both top & bottom line).
 Resource planning based on business demands
 Achievements of sales targets given for the region as a whole and /or to his
distributors in the respective segments within his geographical territory.
Generation of

Supervising the sales teams and initiating regular visiting of mechanics secondary sales
and garages and educating the technological advantage of TAFE
products and converting them to usage of its.
 Ensuring product fitment at garage level
 Constant monitoring of garages for regular usage of TAFE products and take
corrective actions wherever discontinuation of usage is detected.
 Linking garages with TAFE retailers for material supply at secondary level
 Managing all kinds of customer queries and complaints at the field level
Channel management

Managing the distribution network efficiently and effectively
 Appointing new distributors in vacant areas for business growth
 Ensuring distributors quarterly and annual target achievements
 Creating and maintaining good relationship with retailers
 Enhancing share of business at retailer counters over competition
 Tracking distributor’s stock and to place on time repeat orders to company
 Managing prominent display of packs at the retail counters
Marketing Activities

Successful implementation of promotional activities like van campaign, corner
meets, retailer meets, posters and stickers to generate secondary sales
through branding as advised by HO from time to time
 Planning, implementing and monitoring of local level schemes
 Implementation of marketing products as per the budget given
Inventory

Forecast sales to ensure adequate stock availability of spare parts at Management channel
outlet to avoid sales loss.
 To maintain budgeted inventory turnover ratio of the channel to ensure its viability
Team Development

Training & Development of the people and implementation of best HR practices
which helped in creating a motivated team which in turn enhanced the
productivity and efficiency.

3. Senior Sales Officer December 1999 – May 2004
M/s Lucas Indian Service Limited
Lucas Indian Service (LIS) established in 1930, is a specialist organization in sales and service of
"Lucas-TVS" auto electricals and "Delphi-TVS" diesel fuel injection equipment. LIS also manufactures
automotive products like ignition coils and solenoid switches in Chennai which are MARKETED under
the brand name "Lucas". LIS distributes "LISPART" range of auto parts and "Lucas" range of
automotive batteries through tie-ups with leading manufacturers. Besides manufacturing, sales and
distribution, LIS offers servicing and training in auto electrical and diesel fuel injection equipment.
Responsibilities:
 Explored potential market segment/forecast & generate sales to increase regional profitability from new launched
products.
 Identifying and Explore the market potential for UP.
 Identification and Development of prospective dealers
 Conducting Free Service Camps & Mechanic Training Programs
 Achievement of Sales & Collection Target of spare parts
 Market feedback of competitors and their strategies
Senior Market Coordinator 1996- November 1999
M/s Elofic Industries Limited
A TS 16949 certified company, Elofic's range of Oil, Air, Fuel & Hydraulic Filters has gained worldwide acceptance by
various OEMs and Aftermarket customers.
Responsibilities:
 Sale & Collection Targets of Spare Parts
 Conducting Mechanic Training Programs & Mega Free Service Cam
 Handling Customer Complaints