1. IKEA INTERNATIONAL SUBMITTED BY RACHIT GULATI MBA 1ST YR M100700043

2. IKEA is a private held international home product company. Incorporated in 1943. Head office at ALMHULT,SMALAND,SWEDEN INTRODUCTION

3. IKEA is an international home product company that designs and sells ready to assemble furniture apppliances and home accessories. In what business we are in?

4. "To create a better everyday life for the many people.” IKEA VISION

5. IKEA home accessories. PRODUCT SELECTED FOR RESEARCH

6. Total revenue of ikea is 31 billion $ in 2009 With a market share of 6.1 % globally Total revenue and Market share

7. 1)NORTH AMERICAS USA Canada 2)EASTERN EUROPE Bulgaria Russia 3)WESTERN EUROPE Germany Netherlands IKEA GLOBAL OPERATIONS

8. 4)OCEANIA Australia 5)ASIA China Singapore Japan 6)MIDDLE EAST Saudi Arabia IKEA GLOBAL OPERATIONS

9. Kitchen accessories BookCase Ranges Boxes Picture and Frames Doors Book Shelves Wall Decoration things PRODUCTS OF IKEA in HOME ACCESSORIES

10. IKEA GLOBAL OPERATIONS

11. IKEA currently operating in 37 countries and territories. IKEA has 301 stores. IKEA STORES WORLDWIDE

12. Sales of IKEA

13. COMPETITORS OF IKEA

14. Is an American co. Headquarters in New York,USA It is in Fortune 500 list. PRODUCTS- Art and craft Home storage products Kitchen tools Kitchen Accessories Cabinets JARDEN

15. It is an American Brand founded in 1963 Home and Hardware is one of the division of FORTUNE BRANDS. It’s in Fortune 500 Companies. PRODUCTS Omega Cabinetry Kitchen accessories Master Locks Doors FORTUNE BRANDS (Home and Hardware)

16. MASCO Screw Product co. An American company Head office in Michigan USA PRODUCTS Kitchen Accessories Cabinets Pictures and Frames MASCO

17. An American manufacturers subsidiary of Newell Rubbermaid. Head office in NorthCalifornia, USA. It is one of the fortune 500 companies. PRODUCTS Sheds,Stepstools Shelvings Kitchens Accessories Pictures Frames RUBBERMAID

18. It is leading UK based company. Incorporated in 1964 in London. Headquarters in london UK Products Kitchen cabinets Doors Floorings Galiform

19. IKEA vision "To create a better everyday life for the many people.” IKEA aims to provide product also to those who can’t spend huge money. Our market positioning statement is "Your partner in better living. We do our part, you do yours. Together we save money." IKEA PRODUCT POSITIONING

20. By Developing stylish Retail Outlets in different areas CO. spending huge amount on advertisment of their products. IKEA PRODUCT POSITIONING

21. Wide range of products according to the need of consumers. Products available for different sections of the society. Products adaptation according to the need of different market. Diversify product line and product depth. PRODUCT STRATEGY

22. Low priced furniture store provides reassemble furniture and casual furniture. Most of IKEA’s product are stylish that makes the company unique. Concept of Flat packaging which makes it easier to consumers to transport the furniture. PRODUCT STRATEGY

23. IKEA designs its own furniture. IKEA offers a variety of style for interested consumers to choose from. PRODUCT STRATEGY

24. High Profile advertisment campaigns. (spending 70% of annual marketing budget in printing catalogs.) Upon entry to IKEA store shoppers are guided properly. Online shopping IKEA providing home delivery serice to its customers. PROMOTION STRATEGY

25. After sale service to the customers. Online advertisments. PROMOTION STRATEGY

26. IKEA’S low priced create appeal amongst its customers in touch.(Its vital to keep price as low as possible when retail sector is in depression) IKEA pricing strategy targets consumers with limited financial resources The co. must ensurethat it is always recognised as having the lowest prices on the market in the future. PRICING STRATEGY

27. IN EUROPE IKEA is planning to open 10 new stores in europe. Russia is a potential market for IKEA because the economy of Russia is expanding. Germany is a largest market of IKEA. Future growth of IKEA in selected countries

28. IN NORTH AMERICAS America market can be tough for IKEA as there Are big competitors like FORTUNEBRANDS,JARDEN,MASCO exists. IKEA planning to open 5 new store in USA. Future growth of IKEA in selected countries

29. IN ASIA Asia is a large potential market for IKEA IKEA is planning to enter in INDIA In 2011 IKEA is going to open its store in MALAYSIA CHINA,JAPAN and SINGAPORE is profitable market to expand. Future growth of IKEA in selected countries

30. IN AUSTRALIA AUSTRALIA is a big market for IKEA.There is always demand for ready to assemble furniture. IKEA increasing employees in there stores IKEA is currently operating in all the states of AUSTRALIA and planning to increase its stores. Future growth of IKEA in selected countries

31. Currently IKEA is not operating in LATIN AMERICA.(MEXICO,BRAZIL,CHILE,ECUDOR) AFRICA can be a profitable market for IKEA (SOUTH AFRICA) In ASIA, INDIA is a big potential market. IKEA is planning to open new store is china. POTENTIAL MARKET FOR IKEA

32. IKEA is a well know global brand with hundreds of stores across the world. IKEA Passion combines designs,low prices economical use of resources & responsibilty for people. IKEA is intent on becoming a leading example in developing a sustainable business. CONCLUSION