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Mobile: What it means for brands
- 1. THE MOBILE Credit: madebyradio.com PHONE
- 3. 1. IT MAKES CALLS
- 4. 2. IT SENDS MESSAGES Every DAY, Vodacom sends 20 MILLION “Please call me.” SMS’s
- 5. 2. TAKE PHOTOS 3.IT TAKES 9m Users PHOTOS 150m Photos
- 6. Most Popular Cameras in the Flickr Community The mobile phone is the new camera
- 7. 4. IT KNOWS WHERE YOU (AND YOUR FRIENDS) ARE
- 8. NIKE+
- 13. 5. IT’S A COMMUNITY IN YOUR POCKET
- 16. FROM 6. IT’S A start end SECOND SCREEN TO Depth
- 20. “From a strategic prospective, what we’re always trying to do with all the products we launch is trying to make sure we’re making truly additive experience and take the passion our audience has for our linear properties and stars and create another level of deep engagement with them across all platforms.” Kristin Frank, general manager of MTV/VH1 digital media
- 21. “In the past few thousand years, the way we pay has changed just three times—from coins, to 7. IT’$ A paper money, to plastic cards. WALLET Now we’re on the brink of the next big shift.” Google.com/wallet
- 22. Google wallet demo video: www.youtube.com/watch?v=5s9wYEkRAgs
- 23. (IT ALSO ACCEPTS PAYMENTS)
- 25. Airwalk pop up store (augmented reality) video: www.youtube.com/watch?v=4erNe_NpdyE
- 26. ? WHAT’S ALL THE FUSS ABOUT?
- 27. 6m MOBILE WEB USERS IN ZA The Mobile Consumer in South Africa 2011, FNB
- 28. 80% SMARTPHONE PENETRATION BY 2014 The Mobile Consumer in South Africa 2011, FNB
- 29. URBAN USERS 40% ACCESS THE WEB FROM THEIR PHONE The Mobile Consumer in South Africa 2011, FNB
- 30. RURAL USERS 30% ACCESS THE 40% WEB FROM THEIR PHONE The Mobile Consumer in South Africa 2011, FNB
- 31. MOBILE DEVICES IN AFRICA Data via InMobi Q2, 2011
- 32. “Globally there will be over 1 billion smartphones in use by 2013” Eric Schmidt, CEO Google, 2010
- 33. Ebay: Every second, a sale is made via a mobile device… $500mn made in 2009. Think Quarterly, 2011
- 34. 23% of all time spent accessing the web is done through a mobile device Think Quarterly, 2011
- 35. 11pm Traffic ! 1pm 8pm 7am Handy Time ! PC ACCESS THROUGHOUT THE DAY Source: Google Internal Data, typical across different markets BUT AFTER WORK IS PRIME MOBILE TIME
- 36. THANKS! A MOBILE: • MAKES CALLS • SENDS MESSAGES • TAKES PHOTOS • KNOWS WHERE YOU ARE • IS A COMMUNITY IN YOUR POCKET • IS A SECOND SCREEN • IS A WALLET • IS A SECOND SCREEN