4. That seems like a good enough phrase to start with…let’s see what we get…
5. Well, that first one is an ad, the second one isn’t the focus I want, let’s look at the third…
6. …this isn’t what I had in mind, it’s too focused on what they’re selling.
7. Let’s look at the fourth, someone’s book, hmm, that name sounds familiar…
8. This looks like the right stuff (and the right guy, let’s scroll down and read some more…
9. Yep, reckon this is the right guy, and this sounds like the right stuff, so I’ll cite him, but it’s not the reference I want, let me try another approach.
10. Let’s see what we can find in terms of a definition to point to; maybe it’ll point to Wikipedia or something (or I can always try there directly)…