Andrew Milk shares his take on how technology can help you use content marketing to drive conversions at Quill and Taboola's breakfast seminar - using digital content to drive conversions.
5. Link to a content item
(text/video/photo)
Taboola analyzes the item to
predict where it will perform
best
Taboola starts recommending item
across the network on sites where
likelihood of meeting the performance
objective is highest
Taboola measures performance
and continuously optimizes
placement of content
HOW THE ENGINE WORKS
6. Taboola founded with
the goal of
revolutionizing video
discovery
ABOUT TABOOLA
Becomes the leading
online video
recommendation
platform
Adapts the technology
to recommend articles
and photos;
launches a content
marketplace
Becomes the leading
Content Discovery
platform with 3.5B daily
recommendations
2007
2012
2011
2014
14. LasikPlus BUILDS TRAFFIC AND CONVERSIONS
THROUGH CONTENT MARKETING
“CPA for booked appointments is 55% lower
with Taboola than other marketing channels.
15. THE LINE DOUBLES TRAFFIC AND
GROWS EMAIL SUBSCRIPTION
The Line doubles traffic in one month
and grows email subscriber list by 12%
with Taboola and grew traffic by 100%.
If you use the Web, you have most likely seen Taboola before…
Here’s how it works:
You provide a link to a content item
The Taboola algorithmic engine analyzes the content item and predicts where it will perform best
The item will be recommended across the network
Taboola will measure performance, based on whatever KPI you define, and optimize placement of the content item
The company was founded in 2007 with the goal of revolutionizing the discovery of online video.
By 2011, Taboola has become the leader in online video recommendation technology.
In 2012 Taboola enhanced its algorithmic engine to also recommend text and photos, and opened a content marketplace.
Taboola is the content discovery leader with over 130B daily recommendations.
In 1900, Michelin Tires released a 400-page guide geared at helping drivers maintain their cars. It coved basic maintenance, accommodations, and other travel tips. After 35,000 copies were distributed for free, the company began selling the books for a profit.
In the most-watched live YouTube stream ever, Red Bull’s “Stratos: Mission to the Edge of Space” sponsored adrenaline junkie Felix Baumgartner’s free fall jump from 24 miles above ground. The only hint of the Red Bull brand was the Red Bull branded flight suit and Red Bull logo on the helium balloon Felix jumped from.
BRANDING NOT CONVERIONS
Client Example
Brand, engage, convert
If your goal with a content campaign is to drive action – e.g. drive product sales, newsletter subscriptions, trial sign-ups – you can optimize your campaign for that action and easily track CPA.
We help optimize campaigns through rigorous A/B testing of creative.