In this report, Quid maps the news and social media for a specific category. By giving you the power to quickly understand massive amounts of information, Quid helps brands discover industry and brand insights.

1. Let’s see what Quid can discover for your brand.
We’ll show you how our technology is designed
to power human intuition, allowing you to reach
insights quickly.
What is Quid? Quid expands your ability to comprehend massive
amounts of information on any given topic. Through interactive
visual maps, we make it easy to navigate your own way through
the world’s collective intelligence and see relationships previously
hidden. We enable you to realize ideas and decisions based on the
best information available, not just what time allows for.
Contact
jeff@quid.com
415 813 5291
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2. Quid gives us a cultural map on any brand
or topic. As seen here, we’re able to quickly
and visually understand the news and social
media conversation around diet and weight loss.
Topics are represented by clusters, mapped
to show their relationship to one another.
The center of the map shows us Tips & Tricks
and Kim Kardashian are driving the weight-
loss conversation.
Meanwhile, the size and shape of clusters
communicate a lot. For instance, large clusters
(Bariatric Surgery) are mentioned often.
Loosely formed clusters (Tips & Tricks) tell
us there’s a broader diversity of language.
To better understand which narratives
resonate most with the public, we can take
the same data and apply it to a scatterplot,
measuring against both sentiment and
social sharing.
This helps us see that we’re more likely to
share weight loss topics that are more
negative in tone. Perhaps this aligns with
our natural tendency to share failed celebrity
crash diets and drug dangers more than the
benefits of green coffee — important to note
for designing messaging of your own.
For more information contact jeff@quid.com
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3. Now, let’s look at these narratives over time
to help us separate what’s trendy from
what’s lasting conversation.
By mapping the data against a timeline, we
can see that Tips & Tricks, Bariatric Surgery
and Drugs are enduring topics for this
category. Interestingly, they quieted down
around the 2014 holidays, spiking back up
to capitalize on New Year’s resolutions.
Meanwhile, Kim Kardashian and Low-
Carb / Low-Fat conversations fluctuate
from spikes of interest to obscurity.
Following the birth of her daughter,
Kardashian’s post-baby Atkins diet was
highly discussed in the Fall 2013, but
isn’t present in today’s weight loss talk.
With historical context, you can ensure
your brand’s relevancy, whether that’s
aligning with the tried and true, or keeping
up with what’s trending.
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For more information contact jeff@quid.com

4. Let’s return to our original map and layer
popular weight-loss brands on top of
the same network.
We can see a majority of news content
doesn’t mention these brands. However,
where big brands are mentioned, we can
see in a glance how often these brands
are talked about, where they overlap with
the topics on the map, and ultimately,
who owns what in the weight-loss space.
It’s an instant way of measuring a brand’s
cultural significance.
With some quick competitive analysis,
you can use the gaps in conversation to
your advantage, finding opportunities
to insert your brand into a persistent
narrative that’s gone unchallenged
by competitors.
This helps you answer questions like:
• What is or isn’t your brand
getting credit for?
• How is your brand perceived?
• Is your content strategy working?
And even with these answered, you can
continue to map for brand consistency,
shifts in the landscape, and newly
relevant topics.
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For more information contact jeff@quid.com

5. This is just one example of how you can use
Quid to unearth both insight and inspiration.
The tool is heavily customizable as you search
and visually explore millions of pieces of content.
Let us show you how Quid can help tackle
your next big project.
Contact: jeff@quid.com