Partner with us to reach an audience of highly engaged movie fans in a smart, relevant way - in the ultimate media context : Hollywood movies. Read on to find out more about how you can partner with us across our extensive and high-frequency multi-platform media properties.
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Partner with Quickflix
1. Partner with Quickflix
Discover how to enhance your brand with Quickflix.
Entertainment, delivered
2. A partnership with Quickflix PRE-PAID
Are you looking to increase the effectiveness of an upcoming
8 Free Online
marketing campaign by using a gift with purchase? DVD Rentals1
Or perhaps you would like to offer your customers a value-
add to thank them for their continued support? When you grab a Virgin Mobile
Pre-Paid phone and recharge with
a Pre-Paid Your Cap voucher
Many of Australia’s leading brands are working with Quickflix
to achieve their objectives. Quickflix is one the country’s
fastest growing entertainment companies, providing over
350,000 movies to Australians every month. Discover how
Quickflix can help you increase the effectiveness of your
customer acquisition activities and retention strategies plus
enhance your brand positioning.
VIRGIN MOBILE
In July 2009, Virgin Mobile offered
new customers eight free movie
rentals from Quickflix to every
pre-paid mobile customer who
Note to self: Pre-Paid phones are network locked & can be released after topping up with $80 on your new service. Offer ends 31 August 2009 and is not valid with
1
purchase a Virgin Mobile Pre-Paid handset and recharge with a Virgin Mobile Pre-Paid Your Cap voucher before 31 August 2009. Within handset and a pre-
bought mobile 7 days of recharging you’ll
any other offer. Offer refers to a free month trial on the Quickflix 2 DVDs at a time, 8 DVDs per month plan. To receive up to 8 free DVD rentals from QUICKFLIX , simply
®
receive an SMS with redemption details. This offer is non-transferable and not redeemable for cash. New customers only. QUICKFLIX is a registered trademark of
®
Pty Limited 67 092 726 442 paid voucher.
Quickflix Limited ABN 62 102 459 352. See www.quickflix.com.au/TermsAndConditions/virginmobile.aspx for additional offer conditions. Virgin Mobile (Australia)
DY14195 QFLIXA2P080901
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Page 2 www.quickflix.com.au
3. What is Quickflix?
With Quickflix, you choose your DVD and Blu-ray rentals online
and they’re delivered to you. There are NO LATE FEES, postage
is FREE both ways and Quickflix has almost 50,000 movie and
TV show titles to choose from!
Subscribers simply browse titles online and create a Queue of
movies they want to watch. Quickflix then mails a selection of
movies (postage paid). Delivery is typically next day as there
are no late fees, or return dates and subscribers can return
DVDs when they want. When subscribers return their DVDs
free of charge in the reply paid envelope provided, Quickflix
sends the next DVDs in their Queue! Subscriptions start as low
as $9.99 per month.
Quickflix is a publicly listed company (ASX: QFX) with a national
network of distribution centres serving the whole of Australia.
In 2011 Quickflix will launch its streaming service direct to TV, HASSLE FREE DELIVERY!
PC’s and popular game consoles opening up a whole new If you choose to provide your customers free
world of home entertainment. movie rentals from Quickflix, fulfillment is
completely hassle free. Quickflix can provide
promotional codes or email gift vouchers
direct to your customers. Your customers can
then redeem their offer, choose their free
movie rentals online at Quickflix.com.au and
receive their DVDs in the mail. It’s that easy!
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Page 3 www.quickflix.com.au
4. How can your organisation
work with Quickflix?
Offering free movie rental subscriptions to Quickflix with every
TRUenergy
purchase of your product can increase your sales. Or it can assist
In October 2010 TRUenergy
you in retaining existing customers. Perhaps you would like new
rewarded their most valuable
and existing customers to associate movies and entertainment customers with a $45 gift card
with your brand? Many organisations have offered their entitling them to 6 weeks of
customers free movie rentals to simply enhance the customer free unlimited DVD rentals from
Quickflix. Due to the success of
experience. the offer, TRUenergy expanded
the campaign to more customers.
No matter your strategic objective, free movie rentals from
Quickflix will provide you with an effective value-add that can
be used to achieve desired outcomes and influence consumers’
decision making when interacting with your brand.
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5. Why choose Quickflix?
87of %
Something for all your customers, Australia wide.
Over
By partnering with Quickflix, you will be providing your
customers with a value add that is desirable and relevant to all
households
demographics – everyone watches movies and hit TV shows!
There is no better product or service with which to enhance
have
DVD player
your marketing activity. Over 87% of households have a DVD
player. The average Quickflix member watches about 5 movies
a month. So you can be sure a partnership with Quickflix will a
be attractive and suitable to your audience, no matter how
diverse or distinctive they are!
We have nearly 50,000 movie, TV show, documentary, foreign
and special interest titles, making us Australia’s largest DVD The average
library, which means we have a range of content to suit every
Quickflix member
5
type of customer.
watches DVDs
about a month
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6. The gift that keeps on giving! PANASONIC
For Christmas in 2009, every
customer who purchased a
Your customers will not be receiving a single gift, they will get the Panasonic Blu-ray player received
six months of free Blu-ray rentals
joy of receiving a free movie rental in the mail a number of times!
from Quickflix. Additionally,
each customer who bought a
Each time they receive a free movie in the mail they will be Panasonic plasma or LCD TV,
DVD player or surround speakers
thinking positively of your brand. It’s the gift that keeps on
received a free six month DVD
giving! You won’t be giving your customers one gift – you’ll be rental subscription to Quickflix.
giving them a number of gifts for a number of weeks!
You’ll also be providing your customers a fun and interactive
experience, whereby they will be able to go online to browse
and choose their favourite movies to watch for free, enhancing
the experience and benefits provided to them by your brand.
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Page 6 www.quickflix.com.au
7. Mutually beneficial partnerships
When you partner with Quickflix, you will also have the
opportunity to promote your brand to the Quickflix audience
AFP: Greg Wood
via email, website and social media properties.
Quickflix can provide significant exposure opportunities for
your brand, with over 80,000 subscribers, 130,000 newsletter
subscribers and more than 350,000 DVD envelopes sent to
members each month.
Through a partnership with Quickflix you can speak to a large
and attractive audience comprising active internet users who
enjoy entertainment at home and purchasing frequently.
NAB
From 2008, Quickflix has
provided a number of special
offers for NAB customers. These
offers have been delivered by
email, website promotions and
through direct mail placements
such as bill inserts. These offers
rewarded NAB customers with
extra value and enhanced the
customer experience.
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8. Our partners
Quickflix has worked with a number of Australia’s leading brands
across a range of industries in a variety of different ways.
We have successfully partnered with organisations in sectors
such as banking, retail, telecommunications, consumer
electronics, media, confectionery, beverage and fast moving
consumer goods.
Movie Rentals
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9. Don’t just take our word for it
“
Woman’s Day, Australia’s
“
leading weekly magazine,
recently partnered with Quickflix Quickflix were responsive
to produce and distribute two across all aspects of campaign
gift with purchase promotions execution and exceeded our
through different retail channels. expectations when it came to
Our aim was to reward loyal service delivery.
readers, and to attract new
readers, by rewarding them with Their strong in-house creative
a gift of universal appeal and of a
“
team produced a highly successful
high retail value. co-branded campaign, they
The promotion that we
managed the production from
ran with Panasonic for Summer
The team at Quickflix were a end to end and the service was
2010 was a great success, with
the Quickflix offer providing
excellent value to the consumer
“
pleasure to deal with throughout,
thinking outside of the square to
ensure consumers would have a
seamless.
We gauged a high level of positive
“
was too much trouble for
“
and Panasonic alike. Nothing
Quickflix, who were professional
and accommodating throughout
positive experience with
both brands.
customer feedback to the offer, in
which the recall to the TRUenergy
campaign measured above our
Andreana Walton expectations.
the pitch and execution.
Marketing Manager –
Kylie Green
Woman’s Lifestyle Paula Commins
Woman’s Day/ / TV WEEK Marketing Manager
CEO
ACP Magazines Limited TRUenergy
Kaleidoscope Marketing
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