1. #1 Online Bank:
Service, Sales and Security
Sanjay Gupta
E-Commerce & ATM Executive
Bank of America
June 20, 2006

2. Forward-Looking Statements
This presentation contains forward-looking statements, including statements about the financial
conditions, results of operations and earnings outlook of Bank of America Corporation. The
forward-looking statements involve certain risks and uncertainties. Factors that may cause
actual results or earnings to differ materially from such forward-looking statements include,
among others, the following: 1) projected business increases following process changes and other
investments are lower than expected; 2) competitive pressure among financial services companies
increases significantly; 3) general economic conditions are less favorable than expected; 4)
political conditions including the threat of future terrorist activity and related actions by the
United States abroad may adversely affect the company’s businesses and economic conditions as
a whole; 5) changes in the interest rate environment reduce interest margins and impact funding
sources; 6) changes in foreign exchange rates increases exposure; 7) changes in market rates and
prices may adversely impact the value of financial products; 8) legislation or regulatory
environments, requirements or changes adversely affect the businesses in which the company is
engaged; 9) changes in accounting standards, rules or interpretations, 10) litigation liabilities,
including costs, expenses, settlements and judgments, may adversely affect the company or its
businesses; 11) mergers and acquisitions and their integration into the company; and
12) decisions to downsize, sell or close units or otherwise change the business mix of any of the
company. For further information regarding Bank of America Corporation, please read the Bank
of America reports filed with the SEC and available at www.sec.gov.
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3. Industry Landscape
Key Industry Trends
Growth of online U.S. households
Broadband penetration
Online banking household growth
Online bill pay growth
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4. Leading Market Share
4Q05 Market Share
No. 1 Retail deposits 13.5 %
No. 1 Online Banking 34.6 %
No. 1 Online Bill Pay 58.6 %
No. 1 Small Business Banking 22.4 %
No. 1 Credit Card 21.5 %
No. 1 Debit Card* 15.5 %
No. 1 Home equity 8.4 %
No. 5 First mortgage 3.3 %
No. 2 Merchant Services 16.0 %
4 *2004 Total Purchase volume, The Nilson Report

5. Online Banking Growth
19.6 Million Online Banking Active Users
19.6*
14.7
12.4 10.1
7.3
7.2 5.8
3.2 9.5
6.6 7.4 Bill Pay users
4.0
Q4 2003 Q4 2004 Q4 2005 Q1 2006
* 1Q06 includes MBNA
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6. Why Online Banking Is Important
Incremental Online Customer Relationship Value*
28% 27%
15%
Deposit Loan Profitability
Balances Balances
*Three years after going online, combined access-only
6 and bill pay customers

7. Among Top 30 U.S. Properties: Unique Visitors
May 2006 (000s)
Amazon (No. 8) 48,300
Wal-Mart (No. 20) 25,900
Bank of America (No. 26) 23,000
Disney online (No. 30) 21,400
Orbitz.com (No. 39) 15,500
Overstock.com (No. 50) 14,000
• No. 1 among financial services companies
7 Source: comScore Media Metrix

8. Service Into Sales: Rapid Growth
Sales of online products
% increase
161%
Growth
90%
66%
2002 2003 2004 2005
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9. Application Completion Rate – Best in Class
Number of Unique Visitors Completing Online Applications
250 Bank of America
Chase/Bank One
Citibank
Completed Applications (000)
200
INGDirect
150 National City
SunTrust
100 USBank
Wachovia
50 Wamu
Wells Fargo
0
Q1 04 Q2 04 Q3 04 Q4 04 Q1 05 Q2 05 Q3 05
Those visitors receiving acknowledgment from the domain of successful completion of the application
process (e.g., quot;Thank you for applying for a credit card...quot;).
9
comScore Networks, Q305

10. Diversifying Distribution and Lowering Costs
Channel Diversification Credit Card Origination Costs
48
Avg. cost $113 $98 $78
44
40
36.5MM
24%
$140
36 4.7%
Direct Mail
49%
32.3MM
32
29.5MM 8.9% 65%
28 14.3% Banking Center
24
67.8% 52% $50
20
65.7% E-Commerce
16 68.4% 34%
12
Other 22%
8
11.9%
14.1% 8%
$30
4 7.7% 7%
2%
9.6% 13.6% 13.4% 16%
0 10% 10%
2004 2005 2006E 2004 2005 1Q06
Product Sales Mix % by Channel
(Units MM)
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11. Diversifying: Home Equity and Mortgage Sales
Home Equity Sales Mix: % Online First Mortgage Sales Mix: % Online
5.2%
9.2%
4.6%
0.6%
9.2%
1Q05 1Q06 1Q05 1Q06
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12. Growth Opportunities: Affinity Relationships
• More than 5,000 organizations
endorse our products including:
– 1,400 professional
organizations
– 900 colleges and universities
– 600 sports-related
organizations
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13. Small Business Opportunities
• Online invoicing
• Online payments
• Online payroll
• Cross-sell on consumer pages
• New “storefront” for lending
• New “storefront” for merchant
card processing
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14. Web-based ATM Opportunities
• Low-cost channel
• Reduce teller lines
• Targeted cross-sell
• Customer channel choice
• Same “look and feel”
• Customer satisfaction
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15. E-Commerce Threats
“To what extent do you agree with the following statement:
Concern about phishing has caused me to …”
Stop using online banking
or bill pay 14%
Not enroll in online
banking or bill pay 19%
No longer open emails
that say they are from 20%
my financial provider
Not apply online for a 26%
financial product
15
Source: Forrester. Base: US online consumers who answered “agree” or “strongly agree”

16. Best-in-class: SiteKey
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17. Recognition: SiteKey
“THANK YOU for the extra level of protection via the SiteKey.”
“I feel more confident knowing that I am accessing
a ‘true’ Bank of America site.”
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18. E-Alerts: Balance, Payments, Security
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19. Recognition: Service, Sales and Security
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20. Questions and Answers
www.bankofamerica.com
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