At Quantron Systems we know how tough it is to come up with new ideas in a saturated global market. Especially ideas, which are contagious and increase sales for clients. To combat this problem we gather in the boardroom at the beginning of every week and let our staff share their insights from the world of tech, apps, design, culture and consumer trends. Together we’ve come up with “5 Essential Tips for Contagious Ideas.” Feel free to share this document or get in touch with us to bring your ideas to life!

1. 1 Listen to the Buzz
2 Think Globally Locally
3 Create Value
5 Optimize & Validate
4 Tell a Story
5 ESSENTIAL TIPS
FOR CONTAGIOUS BUSINESS IDEAS

2. At Quantron Systems we know how tough it is to come up with
new ideas in a saturated global market. Especially ideas, which
are contagious and increase sales for clients. To combat this
problem we gather in the boardroom at the beginning of every
week and let our staff share their insights from the world of
tech, apps, design, culture and consumer trends. Together
we’ve come up with “5 Essential Tips for Contagious Business
Ideas.” Feel free to share this document or get in touch with us
to bring your ideas to life!
OVERVIEW

3. 1. LISTEN TO THE BUZZ
Going with your gut is great, but to brainstorm contagious business ideas
for mobile apps, sofware or brands you need to listen carefully to what’s
out there. That means understanding the culture you are in and being aware
of consumer voids. There are many ways you can do this, including having
clients fill out surveys, reading articles and using SEO tools.
Two options we recommend are BuzzSumo and Google Trends.
BuzzSumo is a relatively new online tool, which provides valuable
insights into trending content and segments shares based on popular
social media platforms. Google Trends is a great tool to see the
timeline and geo popularity of a search term and be able to forecast
what breakout variations will be gaining traction in the near future.
Image courtesy of [stockimages] / FreeDigitalPhotos.net

4. Image courtesy of [stockimages] / FreeDigitalPhotos.net
2.THINK GLOBALLY LOCALLY
Sometimes, in order to stand out locally you have to think globally. We now
live in a global village where consumer behaviour patterns halfway across
the world can spark change in our own backyard. One resource we
recommend to everyone is trendwatching.com. They recently developed a
consumer trend canvas, which helps you find opportunities for innovation. The
site also provides macro overview of trends correspondents are spotting from around
the world!
If you still crave more information regarding innovative business
ideas shaping the world, check out trendwatching.com’s sister site
springwise.com - “your essential fix of entreprenural ideas.”

5. 3.CREATE VALUE
Often times “novelty” is confused with “value” and in most cases the
pitfall of scalable solutions. In order to have contagious business ideas,
which increase sales you have to think about the end user at all times.
Take for example one of the earliest bicycles ever designed. It came
after the Velocipede, but with one novel exception - a larger front wheel.
Makers concluded that larger wheels allowed you to travel farther and ignored practically
all together. The result? Users enjoyed the novelty of the bike but crashed frequently.
The same principal applies to our modern day technology. Recently
we developed a bench press app to help athletes keep track of their
exercises efficiently. We could have designed the mobile app with a
host of “novel” features, such as augmented reality; however,
there’s more value in simplifying an athlete’s routine than
entertaining him or her at the gym.
Image courtesy of Quantron-Systems.com

6. 4.TELL A STORY
If a mobile app, brand or online portal simplifies the way an end user
completes a task, then there is a good chance it can also help the user
tell a story. Why do stories matter? Because by and large customers
broadcast their stories on social media channels.
Some corporate anthropologists even argue we adapt and live
through certain experiences in order to tell stories. If you are in
the B2C sector for example, the story can revolve around the
interval achievements of your customers. If you are in the B2B
sector this could mean awarding badges to your best partners and
providing them with trust indicators on their site.
Image courtesy of [stockimages] / FreeDigitalPhotos.net

7. 5. OPTIMIZE & VALADATE
Optimizing your ideas is one of the best ways to ensure progress. Keep in
mind the golden rule of 80/20, or otherwise known as “Pareto's
Principle.” Broadly speaking, 20% of your input will give you 80% of your
results and sometimes these numbers will be even more skewed. It’s like finding a
ladder to your end goal.
Save yourself time and energy by focusing on resources, which can transparently
validate or dismiss your idea. Tools such as Optimizely.com can help
with your A/B testing needs. The Lean Canvas can help document
your business idea in less than 20 minutes (Leanstack.com). And
finally, Google Adwords can help you setup campaigns for your beta
ideas and track the response of your potential customers from
beginning to end.
Image courtesy of [stockimages] / FreeDigitalPhotos.net

8. Quantron Systems has been developing
mobile app, software, internet solutions, and
games since 2008. We are based in Markham,
Canada and Saint-Petersburg, Russia. Our +20
staff is made up of talented skilled engineers
that have all gained an invaluable experience
in creating Windows, Mac OS X, Linux/Unix,
iOS (iPhone, iPad, iPod), Android, Windows
Mobile, and Symbian-based services for
diverse organizations across various industry sectors. Among our
happy customers are those from Russia, Europe, and North America.
For more information visit Quantron-Systems.com or get in touch
with us for a free quote via Quantron-Systems.com/Contactus.
Quantron-Systems.com/Contactus
CONTACT US