SlideShare uma empresa Scribd logo
1 de 40
BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE             INDENTIFY THE BRAND AWARENESS OF BARBIE
BRAND ELEMENTS    ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
OPTIONS
CRITERIA
BRAND EQUITY            INDENTIFY THE BRAND AWARENESS OF BARBIE
BRAND AWARENESS   ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY                                INDENTIFY THE BRAND AWARENESS OF BARBIE
BRAND AWARENESS                       ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS           100
CRITERIA           80
                   60
                   40
                   20
                    0
                        2001   2005           2010
BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE            INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND ELEMENTS    ASSESS THE BRAND ASSOCIATIONS OF BARBIE
OPTIONS
CRITERIA
BRAND EQUITY                  INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS          ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE

                  Doll
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY                    INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS            ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE

                  Barbie
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE       IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE       INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO
BRAND ELEMENTS              BRAND EQUITY ACCORDING TO THE CHOICE CRITERIA
OPTIONS
CRITERIA
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS                                                                           CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS                                                                           CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS                                                                           CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS                                                                           CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS                                                                           CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
Brand management barbie

Mais conteúdo relacionado

Destaque (13)

Mattel Barbie Presentation
Mattel Barbie PresentationMattel Barbie Presentation
Mattel Barbie Presentation
 
Hotell IKEA New Product Concept Deck
Hotell IKEA New Product Concept DeckHotell IKEA New Product Concept Deck
Hotell IKEA New Product Concept Deck
 
Barbie
BarbieBarbie
Barbie
 
Secondary brand-associations short23
Secondary brand-associations short23Secondary brand-associations short23
Secondary brand-associations short23
 
Keller sbm3 04
Keller sbm3 04Keller sbm3 04
Keller sbm3 04
 
Leveraging secondary brand associations to build brand equity by Leroy J. Ebert
Leveraging secondary brand associations to build brand equity by Leroy J. EbertLeveraging secondary brand associations to build brand equity by Leroy J. Ebert
Leveraging secondary brand associations to build brand equity by Leroy J. Ebert
 
Keller sbm3 01
Keller sbm3 01Keller sbm3 01
Keller sbm3 01
 
FREE Template "Marketing Plan" PowerPoint
FREE Template "Marketing Plan" PowerPointFREE Template "Marketing Plan" PowerPoint
FREE Template "Marketing Plan" PowerPoint
 
Keller Sbm3 03
Keller Sbm3 03Keller Sbm3 03
Keller Sbm3 03
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Brand leveraging
Brand leveragingBrand leveraging
Brand leveraging
 
Presentation Barbie
Presentation BarbiePresentation Barbie
Presentation Barbie
 
Brand Elements
Brand ElementsBrand Elements
Brand Elements
 

Último

3年前期 交通基盤工学 第一回 ガイダンス 交通基盤工学の概要  パワーポイント
3年前期 交通基盤工学 第一回 ガイダンス 交通基盤工学の概要  パワーポイント3年前期 交通基盤工学 第一回 ガイダンス 交通基盤工学の概要  パワーポイント
3年前期 交通基盤工学 第一回 ガイダンス 交通基盤工学の概要  パワーポイントshu1108hina1020
 
My Inspire High Award 2024「他者と自分、対立を防ぐには?」
My Inspire High Award 2024「他者と自分、対立を防ぐには?」My Inspire High Award 2024「他者と自分、対立を防ぐには?」
My Inspire High Award 2024「他者と自分、対立を防ぐには?」inspirehighstaff03
 
My Inspire High Award 2024「なぜ議会への関心が低いのか?」
My Inspire High Award 2024「なぜ議会への関心が低いのか?」My Inspire High Award 2024「なぜ議会への関心が低いのか?」
My Inspire High Award 2024「なぜ議会への関心が低いのか?」inspirehighstaff03
 
My Inspire High Award 2024 「AIと仲良くなるには?」
My Inspire High Award 2024 「AIと仲良くなるには?」My Inspire High Award 2024 「AIと仲良くなるには?」
My Inspire High Award 2024 「AIと仲良くなるには?」inspirehighstaff03
 
My Inspire High Award2024「外国人が日本のテーブルマナーに驚く理由は?」
My Inspire High Award2024「外国人が日本のテーブルマナーに驚く理由は?」My Inspire High Award2024「外国人が日本のテーブルマナーに驚く理由は?」
My Inspire High Award2024「外国人が日本のテーブルマナーに驚く理由は?」inspirehighstaff03
 
My Inspire High Award 2024「世の中の流行はどのようにして生まれるのか」
My Inspire High Award 2024「世の中の流行はどのようにして生まれるのか」My Inspire High Award 2024「世の中の流行はどのようにして生まれるのか」
My Inspire High Award 2024「世の中の流行はどのようにして生まれるのか」inspirehighstaff03
 
My Inspire High Award 2024    「孤独は敵なのか?」
My Inspire High Award 2024    「孤独は敵なのか?」My Inspire High Award 2024    「孤独は敵なのか?」
My Inspire High Award 2024    「孤独は敵なのか?」inspirehighstaff03
 
My Inspire High Award 2024「なぜ人は他人と違うところがあってもそれをなかなか誇れないのか?」
My Inspire High Award 2024「なぜ人は他人と違うところがあってもそれをなかなか誇れないのか?」My Inspire High Award 2024「なぜ人は他人と違うところがあってもそれをなかなか誇れないのか?」
My Inspire High Award 2024「なぜ人は他人と違うところがあってもそれをなかなか誇れないのか?」inspirehighstaff03
 
My Inspire High Award 2024「Yakushima Islandってなんか変じゃない?」.pdf
My Inspire High Award 2024「Yakushima Islandってなんか変じゃない?」.pdfMy Inspire High Award 2024「Yakushima Islandってなんか変じゃない?」.pdf
My Inspire High Award 2024「Yakushima Islandってなんか変じゃない?」.pdfinspirehighstaff03
 
【ゲーム理論入門】ChatGPTが作成した ゲーム理論の問題を解く #3 Slide
【ゲーム理論入門】ChatGPTが作成した ゲーム理論の問題を解く #3 Slide【ゲーム理論入門】ChatGPTが作成した ゲーム理論の問題を解く #3 Slide
【ゲーム理論入門】ChatGPTが作成した ゲーム理論の問題を解く #3 Slidessusere0a682
 
My Inspire High Award 2024      「家族とは何か」
My Inspire High Award 2024      「家族とは何か」My Inspire High Award 2024      「家族とは何か」
My Inspire High Award 2024      「家族とは何か」inspirehighstaff03
 
International Politics I - Lecture 1
International Politics I - Lecture 1International Politics I - Lecture 1
International Politics I - Lecture 1Toru Oga
 
What I did before opening my business..pdf
What I did before opening my business..pdfWhat I did before opening my business..pdf
What I did before opening my business..pdfoganekyokoi
 
My Inspire High Award 2024  「正義って存在するの?」
My Inspire High Award 2024  「正義って存在するの?」My Inspire High Award 2024  「正義って存在するの?」
My Inspire High Award 2024  「正義って存在するの?」inspirehighstaff03
 
My Inspire High Award 2024「老いることは不幸なこと?」
My Inspire High Award 2024「老いることは不幸なこと?」My Inspire High Award 2024「老いることは不幸なこと?」
My Inspire High Award 2024「老いることは不幸なこと?」inspirehighstaff03
 
My Inspire High Award 2024 「本当の『悪者』って何?」
My Inspire High Award 2024 「本当の『悪者』って何?」My Inspire High Award 2024 「本当の『悪者』って何?」
My Inspire High Award 2024 「本当の『悪者』って何?」inspirehighstaff03
 
Divorce agreements in administrative work.pdf
Divorce agreements in administrative work.pdfDivorce agreements in administrative work.pdf
Divorce agreements in administrative work.pdfoganekyokoi
 
Establishment and operation of medical corporations.pdf
Establishment and operation of medical corporations.pdfEstablishment and operation of medical corporations.pdf
Establishment and operation of medical corporations.pdfoganekyokoi
 
My Inspire High Award 2024「なぜ、好きなことにいつかは飽きるの」
My Inspire High Award 2024「なぜ、好きなことにいつかは飽きるの」My Inspire High Award 2024「なぜ、好きなことにいつかは飽きるの」
My Inspire High Award 2024「なぜ、好きなことにいつかは飽きるの」inspirehighstaff03
 
My Inspire High Award 2024「スーパーマーケットで回収されたキャベツ外葉は廃棄されているの?」
My Inspire High Award 2024「スーパーマーケットで回収されたキャベツ外葉は廃棄されているの?」My Inspire High Award 2024「スーパーマーケットで回収されたキャベツ外葉は廃棄されているの?」
My Inspire High Award 2024「スーパーマーケットで回収されたキャベツ外葉は廃棄されているの?」inspirehighstaff03
 

Último (20)

3年前期 交通基盤工学 第一回 ガイダンス 交通基盤工学の概要  パワーポイント
3年前期 交通基盤工学 第一回 ガイダンス 交通基盤工学の概要  パワーポイント3年前期 交通基盤工学 第一回 ガイダンス 交通基盤工学の概要  パワーポイント
3年前期 交通基盤工学 第一回 ガイダンス 交通基盤工学の概要  パワーポイント
 
My Inspire High Award 2024「他者と自分、対立を防ぐには?」
My Inspire High Award 2024「他者と自分、対立を防ぐには?」My Inspire High Award 2024「他者と自分、対立を防ぐには?」
My Inspire High Award 2024「他者と自分、対立を防ぐには?」
 
My Inspire High Award 2024「なぜ議会への関心が低いのか?」
My Inspire High Award 2024「なぜ議会への関心が低いのか?」My Inspire High Award 2024「なぜ議会への関心が低いのか?」
My Inspire High Award 2024「なぜ議会への関心が低いのか?」
 
My Inspire High Award 2024 「AIと仲良くなるには?」
My Inspire High Award 2024 「AIと仲良くなるには?」My Inspire High Award 2024 「AIと仲良くなるには?」
My Inspire High Award 2024 「AIと仲良くなるには?」
 
My Inspire High Award2024「外国人が日本のテーブルマナーに驚く理由は?」
My Inspire High Award2024「外国人が日本のテーブルマナーに驚く理由は?」My Inspire High Award2024「外国人が日本のテーブルマナーに驚く理由は?」
My Inspire High Award2024「外国人が日本のテーブルマナーに驚く理由は?」
 
My Inspire High Award 2024「世の中の流行はどのようにして生まれるのか」
My Inspire High Award 2024「世の中の流行はどのようにして生まれるのか」My Inspire High Award 2024「世の中の流行はどのようにして生まれるのか」
My Inspire High Award 2024「世の中の流行はどのようにして生まれるのか」
 
My Inspire High Award 2024    「孤独は敵なのか?」
My Inspire High Award 2024    「孤独は敵なのか?」My Inspire High Award 2024    「孤独は敵なのか?」
My Inspire High Award 2024    「孤独は敵なのか?」
 
My Inspire High Award 2024「なぜ人は他人と違うところがあってもそれをなかなか誇れないのか?」
My Inspire High Award 2024「なぜ人は他人と違うところがあってもそれをなかなか誇れないのか?」My Inspire High Award 2024「なぜ人は他人と違うところがあってもそれをなかなか誇れないのか?」
My Inspire High Award 2024「なぜ人は他人と違うところがあってもそれをなかなか誇れないのか?」
 
My Inspire High Award 2024「Yakushima Islandってなんか変じゃない?」.pdf
My Inspire High Award 2024「Yakushima Islandってなんか変じゃない?」.pdfMy Inspire High Award 2024「Yakushima Islandってなんか変じゃない?」.pdf
My Inspire High Award 2024「Yakushima Islandってなんか変じゃない?」.pdf
 
【ゲーム理論入門】ChatGPTが作成した ゲーム理論の問題を解く #3 Slide
【ゲーム理論入門】ChatGPTが作成した ゲーム理論の問題を解く #3 Slide【ゲーム理論入門】ChatGPTが作成した ゲーム理論の問題を解く #3 Slide
【ゲーム理論入門】ChatGPTが作成した ゲーム理論の問題を解く #3 Slide
 
My Inspire High Award 2024      「家族とは何か」
My Inspire High Award 2024      「家族とは何か」My Inspire High Award 2024      「家族とは何か」
My Inspire High Award 2024      「家族とは何か」
 
International Politics I - Lecture 1
International Politics I - Lecture 1International Politics I - Lecture 1
International Politics I - Lecture 1
 
What I did before opening my business..pdf
What I did before opening my business..pdfWhat I did before opening my business..pdf
What I did before opening my business..pdf
 
My Inspire High Award 2024  「正義って存在するの?」
My Inspire High Award 2024  「正義って存在するの?」My Inspire High Award 2024  「正義って存在するの?」
My Inspire High Award 2024  「正義って存在するの?」
 
My Inspire High Award 2024「老いることは不幸なこと?」
My Inspire High Award 2024「老いることは不幸なこと?」My Inspire High Award 2024「老いることは不幸なこと?」
My Inspire High Award 2024「老いることは不幸なこと?」
 
My Inspire High Award 2024 「本当の『悪者』って何?」
My Inspire High Award 2024 「本当の『悪者』って何?」My Inspire High Award 2024 「本当の『悪者』って何?」
My Inspire High Award 2024 「本当の『悪者』って何?」
 
Divorce agreements in administrative work.pdf
Divorce agreements in administrative work.pdfDivorce agreements in administrative work.pdf
Divorce agreements in administrative work.pdf
 
Establishment and operation of medical corporations.pdf
Establishment and operation of medical corporations.pdfEstablishment and operation of medical corporations.pdf
Establishment and operation of medical corporations.pdf
 
My Inspire High Award 2024「なぜ、好きなことにいつかは飽きるの」
My Inspire High Award 2024「なぜ、好きなことにいつかは飽きるの」My Inspire High Award 2024「なぜ、好きなことにいつかは飽きるの」
My Inspire High Award 2024「なぜ、好きなことにいつかは飽きるの」
 
My Inspire High Award 2024「スーパーマーケットで回収されたキャベツ外葉は廃棄されているの?」
My Inspire High Award 2024「スーパーマーケットで回収されたキャベツ外葉は廃棄されているの?」My Inspire High Award 2024「スーパーマーケットで回収されたキャベツ外葉は廃棄されているの?」
My Inspire High Award 2024「スーパーマーケットで回収されたキャベツ外葉は廃棄されているの?」
 

Brand management barbie

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. BRAND EQUITY BRAND AWARENESS BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 7. BRAND EQUITY BRAND AWARENESS BRAND IMAGE INDENTIFY THE BRAND AWARENESS OF BARBIE BRAND ELEMENTS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE OPTIONS CRITERIA
  • 8. BRAND EQUITY INDENTIFY THE BRAND AWARENESS OF BARBIE BRAND AWARENESS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 9. BRAND EQUITY INDENTIFY THE BRAND AWARENESS OF BARBIE BRAND AWARENESS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS 100 CRITERIA 80 60 40 20 0 2001 2005 2010
  • 10. BRAND EQUITY BRAND AWARENESS BRAND IMAGE INDENTIFY THE BRAND IMAGE OF BARBIE BRAND ELEMENTS ASSESS THE BRAND ASSOCIATIONS OF BARBIE OPTIONS CRITERIA
  • 11. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE Doll BRAND ELEMENTS OPTIONS CRITERIA
  • 12. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE Barbie BRAND ELEMENTS OPTIONS CRITERIA
  • 13. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 14. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 15. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 16. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 17. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 18. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 19. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 20. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 21. BRAND EQUITY BRAND AWARENESS BRAND IMAGE IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND ELEMENTS OPTIONS CRITERIA
  • 22. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 23. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 24. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 25. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 26. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 27. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 28. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 29. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 30. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 31. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 32. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 33. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 34. BRAND EQUITY BRAND AWARENESS BRAND IMAGE INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND ELEMENTS BRAND EQUITY ACCORDING TO THE CHOICE CRITERIA OPTIONS CRITERIA
  • 35. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE BRAND AWARENESS CHOICE CRITERIA BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 36. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE BRAND AWARENESS CHOICE CRITERIA BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 37. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE BRAND AWARENESS CHOICE CRITERIA BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 38. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE BRAND AWARENESS CHOICE CRITERIA BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 39. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE BRAND AWARENESS CHOICE CRITERIA BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA