7. BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE INDENTIFY THE BRAND AWARENESS OF BARBIE
BRAND ELEMENTS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
OPTIONS
CRITERIA
8. BRAND EQUITY INDENTIFY THE BRAND AWARENESS OF BARBIE
BRAND AWARENESS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
9. BRAND EQUITY INDENTIFY THE BRAND AWARENESS OF BARBIE
BRAND AWARENESS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS 100
CRITERIA 80
60
40
20
0
2001 2005 2010
10. BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND ELEMENTS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
OPTIONS
CRITERIA
11. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
Doll
BRAND ELEMENTS
OPTIONS
CRITERIA
12. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
Barbie
BRAND ELEMENTS
OPTIONS
CRITERIA
13. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
14. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
15. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
16. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
17. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
18. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
19. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
20. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
22. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
23. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
24. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
25. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
26. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
27. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
28. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
29. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
30. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
31. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
32. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
33. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS BRAND NAME
BRAND IMAGE LOGO
SYMBOL
BRAND ELEMENTS
URL
OPTIONS SLOGAN
CRITERIA CHARACTER
JINGLE
PACKAGING
34. BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO
BRAND ELEMENTS BRAND EQUITY ACCORDING TO THE CHOICE CRITERIA
OPTIONS
CRITERIA
35. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
36. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
37. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
38. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
39. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA