A case study on the work we have done for Brocade.

1. Brocade
Lead Generation
Case study
www.qualifa.co.uk

2. Brocade leads the industry in providing
comprehensive network solutions that help the
world’s leading organizations transition smoothly
to a virtualized world where applications and
information reside anywhere. It is a Global
company with offices worldwide and corporate
headquarters in California, Switzerland and
Beijing.

3. The Challenge:
Whilst well established in the Storage Area
Networking (SAN) sector, Brocade wanted to drive
awareness of its solutions in the core IP space.
They needed to educate enterprise customers on the
benefits of Brocade, as the only credible
alternative to Cisco in the
high performance LAN switching market.

4. The Solution:
Qualifa worked closely with Brocade to construct a
compelling outbound sales pitch centered around
the Brocade One unified network architecture and
strategy.

5. The Results:
• 25 meetings secured in the first four month’s
activity.
• Several projects at proposal stage.
• Communications established with over 300 senior IT
network decision makers.

6. Don’t believe us?
This is what Brocade said…
“Qualifa solve a genuine problem for Brocade, the
delivery of a sustainable flow of new business
introduction meetings for our sales force”.

7. Fed up of your sales pipeline being empty?
Then give us a call on 0203 1950001
or email enquiries@qualifa.co.uk