QlikTalk: Social Media Analysis

QlikTalk:
Social Media Analysis

Mike Foster

and Industrial CodeBox

Social Data Analysis - Agenda

• Social Communication and Collaboration
• Social Data Analysis/SNA - Innovative and Strategic
• Example apps on demo.qlikview.com
– TIQ SentiVal
– Precise Media

• Industrial Codebox
– “Understanding Your Online Presence with QVSource”

Social Communications & Collaboration

Broken down by Gartner into four main areas:
1. Social networking
2. Social collaboration
3. Social publishing
4. Social feedback

*Social networking site membership surpassed
1bn in 2011 (Gartner)
*78% trust peer recommendations compared
to 14% who trust advertisements (Deloitte)

Social Data Analysis/SNA - Innovative and Strategic

• Business Discovery & SNA
– Integrated view of all channels
 Brand Impact and Sentiment

 Social CRm

 Campaign planning and effectiveness

– Competitive benchmarking
– Accessibility

Social Network Data Analytics - Innovative and Strategic

• Data Variety - Structured and non-structured
• Sentiment - Giving structured output
• External enrichment - Klout scoring
– True Reach: How many people you influence
– Amplification: How much you influence them
– Network Impact: The influence of your
network

• Contribution (blog, rating) relevance and
popularity

TIQ Sentival – Demo.qlikview.com

Using QlikView to Analyse Social Media

Tony Prime CIO

The Registry, Royal Mint Court, London EC3N 4QN T +44 (0)20 3301 4490 www.precise.co.uk

Social Media data mining - Olympics 2012 - Demonstration

Obtained via Precise Unstructured Data source
but you could use
Google Reader, or any Social Media Search
Standard RDBMS –
commercial Social
Media harvester
Olympics 2012 Schema Matches
OpenAmplify XML

Custom logic used to
parse data from above
present to OpenAmp
and process results
.Net Custom Logic
returned into RDBMS

Standard QlikView
document to load Data
from RDBMS

REST Based API
Open Amplify
Demo keys available REST API

Social Media Analytics in QlikView
Understanding Your Online Presence with QVSource

Darren Ball
darrenball@industrialcodebox.com

22nd November 2011 QlikView Business Discovery London
Industrial CodeBox Ltd © 2011

Industrial CodeBox
 QlikView R&D partner for 6 years
 Team originally behind QlikView Sharepoint Web Parts
and Workbench (acquired by QlikTech)
 Close working relationship with QlikTech, particularly
R&D in Lund
 Trusted, experienced & well known in the community
 Innovate with QlikView
 QVExcel

 QVSource

 WorkBench

 More to come!


What is Social Media
 The use of web-based and mobile technologies to
turn communication into an interactive dialogue.
 A group of Internet-based applications that allow
the creation and exchange of user-generated
content.
 It changes the way of communication between
organizations, communities, as well as individuals.

Source: Wikipedia (http://en.wikipedia.org/wiki/Social_media)


Social Data
 Organisations are interacting more with their
customers online.
 Organisations are driving people to social media
sites and not corporate website
 The new Word-Of-Mouth
 Customers are driving conversations
 Social Media platforms generate huge amounts of
valuable, publicly accessible data


Social Blindness
 Some companies use social media because ‘everyone
else is’
 If you can’t measure performance…
 Are you using it effectively?
 Are you identifying posts of interest?
 Are you doing better than last month?
 Are you doing better than your competitors

 Although platforms are free to use, there is a cost
 If there’s no ROI, why do it?
 Need a Social Media Strategy


BI

 Traditionally used to make decisions based on
numerical data (finance, sales etc)
 Test and measure
 Most commonly used with internal data
 Organizations need to consider external data in the
decision making process
 Quite difficult to analyze non-structured, text data


QVSource

Any Web
API

Sentiment
Text Analytics
LAN Geo Coding
Etc.


Easy Access to Information


Current Connectors
 Main Connectors
 Twitter

 Facebook

 Google Analytics

 Sentiment Analysis

 In development
 Ominture

 Viadeo

 Many more available or in development
 Use the SDK to create your own Connectors

QlikView & QVSource
 QlikView and QVSource - the perfect combination
 Data Visualisation
 Associative analysis

 Bringing data from multiple sources into a single holistic
dashboard, e.g.
 Twitter + Facebook + Sentiment Analysis + Google
Analytics
 Monitor social media efforts on mobile/tablets.


Holistic Reports


Meet the Presenters at Qbar in King George III

Feedback Forms
• Please find your feedback forms in
the back of your notepads.
• Please complete your Feedback
Form and hand them in at the
registration desk before you leave
to receive:
• An event bag which contains:
– All the event content and
whitepapers.
– A USB with other collateral and
Customer Success Stories
– Various QlikTech Goodies

Thank you!

Next Steps

 Go to www.qvsource.com for
 Trialdownload
 Online, live dashboards

 Talk to us today. We’ll be here for a while.

 On display today at the DataTechnology stand

 Facebook Friends Analyzer on demo.qlikview.com

QlikTalk: Social Media Analysis

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QlikTalk: Social Media Analysis