2. Introduction
• Founded in Sweden in 1943
• World's largest furniture retailer
• 298 stores in 26 countries
• Functional ready-to-assemble
furniture, appliances, and home
accessories
3. “To offer a wide range of home furnishings with good design and function at
prices so low that as many people as possible will be able to afford them.”
Target
Audience
• Price preference
• Without specific demographic feature
• Common interest : home furnishing and DIY
4. Digital Strategy Objective
Seamlessly integrate online media touch points in order to drive sale.
Add a brand new function to its original mobile app, and establish a longer-term
social platform to engage more consumers.
5. Big idea
“Why IKEA?” : Visualize & Share
Visualizing your home that furnished by IKEA products
via new AR app and share them.