2. Why is it good to have a target audience?
The reason why it’s good to have a target audience is so that their interests are
fulfilled in the magazine. So what they like listening to and who they like going to see
are featured in the magazines. So a 70 year old wouldn’t be likely read a magazine on
‘Drum and base’.
When looking for my target audience I had to consider many factors. One of them
being age. My age category is from 16 to 35 years old. That doesn’t mean to say that
people out of this age group aren't suppose to read it but I produced a questionnaire
at the beginning of my project and saw that all the young people would like to see an
Sufi Rock magazine on the shelves of stores. I think my magazine is largely targeted at
a loyal niche audience AT THE MOMENT. But with new artists such as Atif Aslam and
The Sketches Sufi rock is becoming more and more popular and may help the sales of
my magazine.
I believe that my magazine will have a secondary audience because it’s a mix of
Sufism and Rock. So people who are into Classical music are likely to read my music
and people who listen to Classical Rock are likely to read it so I will have a mix of two
audiences reading it.
3. Main heading Which I got from the
word ‘Rhythm’ and as it’s based on
Music thought it would be a good
idea to use it. I got very good
feedback about the title of my
magazine and helped people work
out what genre the magazine was
based on.
Feature articles to entice the
audience in. Features such as
“The Music Of Life” will
persuade people who are
interested inTrue Musicand not
necessarily Sufi Roc to read
the magazine.
My main picture
who is the singer
and Model for my
magazine” is quite
different from what
you would usually
see on a magazine
cover as its shows
the traditional
culture of Sufism.
This has been
done to attract the
audiences
attention..
4. For my contents page I have chosen
interesting feature articles so to interest
my reader. My first featured article is
‘Salmans journey to Sufi kingdom’ Which
creates suspense for the ready as I
haven’t said what the interview is about.
The reader therefore will probably be
intrigued to see who they are even if they
didn't want to read that article anyway. I
have also included “Lets start the festival”
in my contents page as this is one of my
main features of the magazine, so many
people will most likely be buying the
magazine for that one article and want to
get to it quick and easy. I have also used
a big picture of one of mosque to reflect
the Poetic side of this music’ and
changed it into a cutout effect on
Photoshop which will attract my target
audience as it is very artistic like.
5. For my double page spread I have used
the title; the spiritual journey this is
because it gives the readers an
attractive heading for the poetic and
musical article and it is then clear to
audience who the article is about and
what they’re called. I have used a typical
paragraph structure for my article which
makes it easy to read. I have also written
on a image from my shoot to establish
link between he reader and the article
.Instead I wrote mine more like a story
than an interview.. I think this will
attract my audience as it isn’t a typical
interview and they wont get bored. have
used quite a large picture on my double
page spread. I think this attracts the
audiences attention as it’s the first time
we have seen them up close.