A brief intro on how to use LinkedIn for business - go beyond collecting connections

1. How To Use
For Business
Go Beyond Collecting Connections

2. • Online Marketing Specialist
• Provides training to businesses on how to
use social media and Google marketing apps
• Showing how to engage & promote online
to customer base
Intro to Chris Wood

3. 1. What and Why Use
2. Personal Profile
3. Status Updates
4. Utilising Key Features
5. Other Features to Consider
How To Use LinkedIn - Topics
Q&AWho is currently using it?

4. Business Social Networking Site
What is LinkedIn?
Build Network
Connections
Keep In Touch With Industry

5. 1. LinkedIn Promotes You To Your Connections
– The more active you are
2. Complements Networking
– Stay in touch online in between offline networking
3. Reach out to wider targeted audiences online
4. Resource Tool for Business (not just marketing)
– Gain help, business partners, collaborations, new suppliers, keep up to
date, research industry etc
5. Search Engine Optimisation
– Google likes LinkedIn as it highly values social media activity
Why Use LinkedIn?

6. LinkedIn is all about the Person within the
business
Leading back to Personal Profile - Online CV
Hence why important to complete it
Where to Start?

7. Update Personal Profile
Areas to update:
• Photo
• Career
• Education
• Summary – Google reads this
 mention keywords
• Skills
• Websites
• Twitter Profile

8. • All connections receive updates on Home Page
Post Status Updates
Plus shows on your personal profile
& at times on weekly status emails

9. Utilise Key Features
Send Messages
(like emails)
Gain Testimonials -
Recommendations
Join Discussions Groups
– Reach out to wider audience
Connect with People

10. • News - LinkedIn Today
• Customise it to your industry – keep up to date
• Content to post on your profile, within discussion
groups & other social media platforms
• Advanced People Searches by
keywords, locations, job titles, industries
etc
• Be introduced via shared connections (2nd degree)
Other Features

11. 1. Update Personal Profile
2. Post Status Updates every week
3. Build / Message Connections once a month
4. Gain Recommendations as you can
5. Participate in Discussion Groups weekly basis
6. Do check out the other features
Recommendations
Q&A

12. 3 Ways We Can Help:
• Training Courses – next one 23rd May Exeter
• Onsite Training
• Outsource – activities to be managed by QSM
• Can include other online marketing activities as well
Contact Details:
• Chris@qsocialmedia.co.uk / www.qsocialmedia.co.uk
• @qchriswood
• www.linkedin/in/qchriswood
How we can help you and or your clients