This document discusses different frameworks for classifying and analyzing products and services: 1. It describes different types of products - convenience goods, shopping goods, specialty goods, and unsought goods. 2. It introduces the product life cycle model - development, growth, maturity, and decline stages. 3. It explains the Boston Matrix (Growth/Share Matrix) which categorizes products as stars, cash cows, question marks, and dogs based on their market share and growth. 4. Finally, it outlines Ansoff's Matrix which analyzes product/market expansion strategies - market penetration, product development, market development, and diversification.