1. Digital Content Cluster Incubation Center May, 2011

2. Digital Content Eco System Defining Digital Content The Need for a Localized National Digital Content Strategy Economic Indicators of Digital Content & online Advertizing Revenues Qatar’s Arabic Digital Content Cluster ictQATAR Digital Content Incubation Center 2

4. Education

5. Culture and heritage

6. Religious

7. Health

8. Government

10. Sports

11. Community

12. Gaming

13. Audiovisual

14. Youngsters

15. Personalization

16. Shopping

17. In-store applications

18. Transactions

19. Micro and macro payments

20. Government services (transactions)

21. e-Banking

22. Email

23. Messaging (text and multimedia)

24. Chat / Instant messaging

25. Voice and video telephony

26. Social network

27. User generated content

28. Blog

29. P2P

30. Forum

31. Search engine

32. Productivity applications

33. Maps / navigation

34. Calendar

35. Online storage

36. Remote surveillanceDigital content is any content created, used, shared, accessed and preserved in a digital format Digital Content Definition 3

37. Digital Content Eco System Defining Digital Content The Need for a Localized National Digital Content Strategy Economic Indicators of Digital Content & online Advertizing Revenues Qatar’s Arabic Digital Content Cluster ictQATAR Digital Content Incubation Center 4

39. Social media is covered by int’l players only

40. Infotainment: Sports, Games, News & Audiovisual

41. Heavy consumers of UGC, Email/Chat and Social Networks

42. Less than 1% of content in the world is in Arabic, while the Arab World is the fastest growing internet user segment

43. International players are not serving the MENA region with targeted and customized content,

44. Regional players are still embryonic and not sophisticated

46. Finance/Business players still small

47. Business/Finance, News & Productivity Apps

49. Fashion, Celebrities, Health and Fitness

50. Heavy Shoppers and Social Media Users

51. Low quality regional offering (except for News)

52. Sports, News, Tech/Gadgets & Autos/MotorsLeisure Male Source: Booz & Company analysis 5

53. Digital Content Eco System Defining Digital Content The Need for a Localized National Digital Content Strategy Economic Indicators of Digital Content & online Advertizing Revenues Qatar’s Arabic Digital Content Cluster ictQATAR Digital Content Incubation Center 6

54. c Digital content revenues are expected to more than double in the next few years, driven by content sales and advertising Total MENA Digital Content Market Projections (2010 - 2015) (In US$ Million) CAGR (2010 - 2015) MENA Digital Content Revenues Split (2015) (In US$ Million) Online 6,725 Mobile Commerce1 +20% 55% 2,837 Mobile 134 2,467 16% 2,753 1,422 172 Online 2,703 14% Mobile 2,837 1,411 Online 61 2010 2015 Advertising Sales Sales of Goods and Services Content Sales Broadband Connections (in Mn) 57% 13 188 Mobile Connections (in Mn) 7% 237 364 1) Commerce values include the cost of goods sold Source: Parc, Zenith Optimedia, Standard Chartered Global Focus, Madar Research, Booz & Company analysis 7

56. Continuing growth in internet penetration (especially broadband penetration) is expected to boost the share of online advertising

57. Development of creative agencies for Online advertising

58. Digital advertising and marketing know-how is increasing in the region

59. Increased measurability of ad exposure, and efficient use of audience targeting tools

60. Growth in Arabic and regional content

61. Economic downturn resulting in greater focus on online as a more efficient and targeted media+55% 2009 2014 2012 2011 2013 2010 % of Total Ad Market 1) Prior to the recent global economic developments, online advertising was expected to reach 6% of the total ad market by 2014 Source: Madar, Zenith Optimedia, Parc, Booz & Company analysis 8

63. A comparison of the average growth of the selected countries to the projected growth in the MENA region reveals that the forecasts are in line with historic growth in more developed marketsMENA Average Poland Internet Advertising % of Total Advertising Market (2007) Netherlands US Europe MENA France 11.9% 11.8% 0.67% Average Advertising Spend per Internet User (2007) GCC/Levant World US $1.97 $27.27 $58.76 Year 1 Year 2 Year 3 Year 7 Year 6 Year 5 Year 4 Source: Madar, Group M, Parc, Booz & Company analysis 9

64. Digital Content Eco System Defining Digital Content The Need for a Localized National Digital Content Strategy Economic Indicators of Digital Content & online Advertizing Revenues Qatar’s Arabic Digital Content Cluster ictQATAR Digital Content Incubation Center 10

65. The digital content cluster would require the full range of support services while leveraging Qatar’s enabling environment Digital Content Cluster - Required Services and Enablers Provide VC funding / grants and incubation services to support innovation in identified digital content focal plays Provide bandwidth and connectivity services at subsidized prices Digital Content Cluster 1 2 3 4 Infrastructure Offer one-stop-shop for facilitation of government procedures (business set up services), property management services, admin and IT support Enablers Laws & Regulation Enable digitization and rights management support for tenants and external stakeholders Coordinate licensing and regulation of companies within cluster and linked to digital content production and distribution Source: Booz & Company analysis 11

66. Digital Content Incubation Center Defining Digital Content The Need for a Localized National Digital Content Strategy Economic Indicators of Digital Content & online Advertizing Revenues Qatar’s Arabic Digital Content Cluster ictQATAR Digital Content Incubation 12

68. Ensure content production that can be distributed over multiple platforms (e.g. online and mobile channels)

70. Testing

71. Copyrights / patent clearance

72. Prototype design

73. Prototype development and testing

74. Initial product development

75. Proof of concept

76. Go-to-market strategy

77. Business development

78. Marketing and promotion

79. Product portfolio growth

80. Geographic expansionDescription Source: Booz & Company analysis 13

81. Plan to launch Incubator service offering, four incubator functions are identified Incubator Service Offering Incubator Functions Expected Launch Date Office Space and Conference Facilities Basic Services 3 YEARS Tenant Facilitation March 2011 Telecom / IT Services Accounting & Legal Services Government “One-Stop-Shop” Talent Recruiting Dec 2011 Innovation Mgt Business and IP Consulting Innovation Platforms Value-Added Services Networking Market Intelligence Market Development Dec 2011 Marketing and Promotion Center of Excellence Services Pre-sales and Matching Services Strategy & Business Development Strategy and Business Development March 2012 Access to Funding 14

87. Enactment of e-Commerce Law

88. launch Intellectual Property Laws covering Digital space (IP)

92. 4 days of coaching

94. Average 3 scores per BC

95. 10 Shortlisted BCs

96. 10 presented

97. 3 Selected

98. 1 Awarded and Signed Agreement for Incubation10 Shortlisted 17 Submitted BCs 11 Withdrew 10